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What's wrong with how design firms are set up?
~ o m a t g n o f u n f o r d s i g n ~ a & a n I o ~ t h a t m r c h ~ o w n e r s b i p i s n ' t p m wodd~behardfmthedientna~to~youand ildlemltly opwstk tribe. VEmbg the b* l e n t W h y n o t ? P e r h a p s i r i s b w d ~ ~at- a hi&@ price point? m ~ of em& followed &dentmy by the pmjecrs b-sionexcept ta ~ t a b l e p rhesmaUsEte ~observingthedientsinpain,with~actingthe t i n a a n a k d y 4 d OWW&@ table,nega- ~ ~ t h a t p u a r e i n ~ i n h e l p i n g y o u r -tiow &out non-limmees, a .ipnmce ~ t o ~ ~ e ~ e a h t h i p ~ m q , t h e n w bAlyastheybeads~uth;lettingsomeoPyourown o f n e w h a s auld yap1 add to the listof the people gc-ifs tough. h u t the a p p o w to open ownership to other Ira& kinds of tdellt.krrd,gqnanyto t b p o i n t , ~ p enablers I e n u r n d ahwe people who will actuinwrnefirmsisn'tnecessaryfirtl.lesepeopletohave aqtdLiveyourfismandwhowin&v&Weadded, for~ee,project~dirBCtMSwb~tPle authorityand d e n t o o m ~ t i a n , money hr the mmm or developer;b m d strate@& w h ootlgidef intmior design,graphicff andindaatriaIdesialliobepa~ofoneactivitr; Askyo&dmingthisqtJid~Doyou~ * y ~ w ~ g n w s ~ i 9 ~ g ? Could a different set-up be warmbed.?What is the dp~of~mh?WhoWhohhelpyou~ ds&Whowill?hedientsbe~youare~ere? hg sewicesWibroader pmdde:rnultidkipliA z d h e m t A I A ~ r r a I ~ o ~ n , m a a a g e m e nmyT t witti non-liequity @upants, and, h r m m h t Hugh Hothberg of The Cmoe Grorrp, sure,new ssrpices andbusinw lines.
and M dproperty manetizers lan d w a r d but accwate title for the right person] who take, for instance,your~rietaryso~andbringbtoa w m maricetplace.
attomeyIames~elfArentEax,aftd,I,asa~ Eleiq bat m pur class starts with undemding what your dens are mising what p m t s h e m Doyaunaedtohavethesepeoplehyaurh?Not fmm reaching their fuW Seme sawp Ems have d y . But )rOU can afmbe - e x C I M y 1 please. Our f k m wss how design professionals mi get a alreadysh~~dhofvtodothis: Coot+M@~e6riseAfterall,youarenotwhatpnwerelaotyeat Noone new perspective on d+n tirm composition. 141s to Terrapin Bnt&f Gmw G b q Parmen s p h off is.130youfindthisdi~tio~1anewideatbat program was based on my white pper for the to Gehrg Technalogips;Thornon Tomasetti creates you'd rathernot explod Are yaucan~espedhtyou Society for Marketing Profssional Services its Property Loss Comdting Ooup; and a M- don't haw the Wnehvork, or time to achieve this? Foundation Tnled "Resmingthe Horizon Line: it dozen laealtficafe firms add their m r b d y named O n e d t e m a t i v e - m d S m m t ~ t h i g ~ b u t questioned how people become owners of design planning groups including NBBI; ZCrE*HDR,and it's 2009:You eodd be drivpn out ~EbUSitcm finns and what's e x p a d of them. (The %page Steflian Bradley. document is available at www.srnps.org.]
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