[SENSUM LOGO] THE ART & SCIENCE OF EMOTION

SUMMARY Sensum is an Emotions AI company Embedded software that provides emotional intelligence to your product, app, store, brand, marketing Can measure emotional features from multiple body and context data streams. From voice & face to biometrics to analysis of written language and communication. 2 current patent applications & US and European registered trademarks Offices in UK and San Francisco Team of 24 (6 PhD’s in relevant fields) including psychologists, data science, engineers and visual designers Customers include Red Bull, Unilever, Jaguar, Cisco, Ipsos Mori, Publicis…

THE STORY SO FAR: World 1st emotional response film 2012 premiered at SXSW Became the preferred supplier for capturing emotions outside of the lab with leading Tier 1 organisations. Strategic partnership Queens University Belfast (Sensum owns 100% IP) In the past 12 months we have measured emotions across 20 countries, online, in shops, in homes, in cars, from 1 to 15,000 people simultaneously and from the Artic Circle to the Pacific Rim Built the underlying SDK & API on our Emotions AI architecture for companies to deploy

IN THE PAST 12 MONTHS WE’VE MEASURED EMOTIONS ACROSS 20 COUNTRIES

ONLINE, IN SHOPS, IN HOMES, IN THE WILD FROM 1 PERSON TO 15,000 PEOPLE SIMULTANEOUSLY AT 10,000 FEET, AT 200 MPH, IN THE ARCTIC CIRCLE, IN THE PACIFIC RIM IN CARS, PLANES, TRAINS, BOATS, BICYCLES, MOTORBIKES, IN PARACHUTES, ON ZIPLINES

SENSUM : A UNIFIED EMOTIONS AI MODEL

{

Data

Data

{

Context

{

Body

Emotions Data

This Data can then be used to: • Provide feedback to driver • Select playlists • Change environment • Adjust settings • And the list goes on.

THE SENSUM LABS PROCESS α

β

Onboarding

Alpha

Beta

Pilot

Release

Early-stage testing by internal team to familiarise, integrate and validate.

Te s t i n g o f functional product with trusted partners.

Tr i a l s o f u p d a t e d product with trusted partners

Limited release to exclusive group of real users.

Full public release.

We apply these standard steps to our experimental projects, to gradually expose the product to wider audiences and test it robustly. The Valeo team would collaborate with us all the way, with identical devices and tools in your hands so we can go through rapid prototyping iterations together. An internal pilot will help us to work with new technologies and novel use-cases, to create a worldfirst product.

JAGUAR XE BIOMETRICS

https://www.jaguar.co.uk/jaguar-range/xe/more-about-xe/xe-biometrics.html

SENSUM LEADERSHIP

Gawain Morrison

Shane McCourt

Cavan Fyans

Ben Bland

Daryl Campbell

Sarah Ryan

Co-Founder/CEO

Co-Founder/CFO

CTO

COO

CUX

CMO

Currently employ 24 staff (6 PhD’s in relevant fields) including psychologists, data science, engineers and visual designers Strategic Partnerships: 100% IP resides in Sensum

SUMMARY Sensum is an Emotions AI company Embedded software that provides emotional intelligence to your product, app, store, brand, marketing Can measure emotional features from multiple body and context data streams. From voice & face to biometrics to analysis of written language and communication. 2 current patent applications & US and European registered trademarks Offices in UK and San Francisco Team of 24 (6 PhD’s in relevant fields) including psychologists, data science, engineers and visual designers Customers include Red Bull, Unilever, Jaguar, Cisco, Ipsos Mori, Publicis…

THANKS & QUESTIONS