Our Social Media guide was constructed to give you all the updates and trends to strategically capitalize your business's 2017 success. As we move away from Traditional Marketing (television and billboards) and follow the consumer's attention towards social and mobile devices we will examine what advertising strategies worked and what social media trends you should be watching!
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WHAT WE LEARNED IN 2016
TV is turning into the Radio! We can see a dramatic 40% decline in TV ratings among young adults. It was reported on WIRED and Simply Measured that the presidential debate had 63 million TV viewers, whereas 124 million viewers tuned in on YouTube, 3.2 million tuned into Twitter lifestream, and Facebook’s Live broadcast partnership with ABC News garnered over 7 million views.”
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WHAT WE LEARNED IN 2016
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Google has even updated their search engine to adapt to the demand for a more mobile friendly experience. With more people consuming data through their cellular devices, Google announced that they will be prioritizing businesses that have engineered their site to be mobile responsive.
Instagram Stories are getting bigger and better! After only two months of this feature launch, Instagram Stories have gained 150 million daily users! This feature is a huge (free!) marketing advantage that allows businesses to increases brand awareness and follower exposure which would generate leads, website traffic and sales on products and services.
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WHAT WE LEARNED IN 2016
With over 1.10 million active daily users Facebook doesn’t show any signs of slowing down! Along with Messenger, Market Place and Go Live. (Along with YouTube) Facebook declared that in 2017 they will release a 360 degrees video feature for Facebook Live users to use on all pages and profiles. This is great for businesses to monetize and stream live events of their properties, events, brand and community.
DID YOU KNOW? Google and Facebook own over 70% of internet Advertising growth in the US and this percentage is still rising!
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BIGGEST TREND FOR 2017
Video! The biggest successor of 2016 was the demand for video on all major social platforms and advertising campaigns. With the amount of evidence being discovered on the efficiency and popularity for video, more than 60% of business owners and advertising agencies have increased their investments towards video marketing for 2017
People who watch business videos are 64% more likely to make purchase after watching a video.
Video increase click-through rate by 65%
81% of people have watched a featured video on a brands website
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Since their 2016 update, Google now prioritizes video on their search engine result pages (SERP). Video increases your SERP ranking by establishing quality backlinks, lowering your bounce back rate by keeping customers on your page longer.
Youtube was bought out by Google and it's the 2nd largest (and only) search engine dedicated to Video!
Also updated their app to include live videos and stories and skippable ads.
47 % of Facebook users only access the platform through mobile. User spend an average of 20 minutes per day on the site.
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BIGGEST TRENDS FOR 2017
LIVE VIDEO STREAMING
Visual content is essential for capturing consumer attention online. In fact, over 70% of digital markets use visuals in their advertising plans. Moving visuals, such as cinemagraphs, GIFs, and videos are a highly effective way to create and maintain consumers’ interest. The future of digital marketing is leaning heavily towards immediacy and real-time updates, which makes live streaming video such a powerful medium for connecting businesses with their audiences. Live streaming on Facebook Live is an easy way for companies to create content with a sense of urgency that resonates with viewers.
A Cisco Study even announced that global internet traffic from videos will make up 80% of all internet traffic by 2020!
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SOURCES 1. https://animoto.com/blog/business/2016-social-videoforecast-infographic/ 2.How https://smallbiztrends.com/2016/10/video-marketingto capitalize your video in your next marketing statistics.html plan? 3. https://www.socialmediaexaminer.com/wpcontent/uploads/2016/05/SocialMediaMarketingIndustr yReport2016.pdf 4. https://brafton.com/news/2017-74-web-traffic-willcome-video 5. https://clickbank.com/5-video-marketing-trendsevery-digital-marketer-needs-to-know 6. https://reelnreel.com/10-videos-marketingpredictions-2015 7.images.forbes.com/forbesinsights/studyPDFs?Videosin-the-CSuite.pdf
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