Independent Bookstore Day and FREE Audiobooks are here! We’re joining the celebration of independent bookstores by offering free audiobooks that you can give as a “thank-you” to your customers for supporting your bookstore. Key Links and Resources • Bookstore Day page: https://libro.fm/ibd • Copy to promote IBD in newsletters and via social media: https://goo.gl/KC1kth • Marketing materials to share on Google Drive: https://goo.gl/ky4H3P

How do I explain IBD and sign-up a customer in the store in less than 60 seconds? “We are giving all our customers free audiobooks to say thank you for supporting our bookstore. The audiobooks are available through our partner, Libro.fm, on Saturday, April 28th. Create a free account now and you’ll receive an email with a link to the free audiobooks on April 28th. Then, come celebrate in-store! If you give me your email, I’ll get you set up…”

How do I quickly create their account in the store? (part of the 60 seconds...) There are two options: 1. Using their device: Direct the customer to your bookstore page ( libro.fm/BOOKSTORENAME) and have them create their free account. If you don’t remember your exact store URL, have them start here https://libro.fm/indies and select your store before they create their account. 2. Using your device/computer: As a bookseller, log into your Libro.fm account and enter the customer email address here: https://libro.fm/refer. The customer will receive an email from Libro.fm to complete their account and you’ll get the referral credit! Tell the customer they will need to confirm their account via an email from Libro.fm and then they will receive an email on April 28th with a link to the free audiobooks. If you don’t have a phone or computer handy, we recommend having a sheet or two in different parts of your store where you can capture emails and input them at https://libro.fm/refer when you have time.

What if the customer already has an account and/or membership? The customer will automatically get an email with a link to the free audiobooks on Saturday, April 28th. Encourage them to refer friends and gift the free audiobooks on Bookstore Day.

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If you have another 60 seconds, what else should you tell the customer? Anyone with a Libro.fm account can GIFT the free audiobooks to as many friends as they like! It’s a great way to introduce friends to Libro.fm and help spread awareness for audiobooks via your bookstore. NOTE: You must do separate transactions for claiming the free audiobooks for yourself and for every free audiobook you choose to gift. While the free audiobooks must be gifted by Saturday 4/28, the recipient can redeem them at any time. You can refer friends and get MORE free audiobooks! Independent Bookstore Day is a great conversation starter and reason to share how friends can support their local bookstore through Libro.fm audiobooks. And if they join as members, the referrer gets a free audiobook credit as thanks.

How do free audiobooks help my store? 1. Each customer needs to create an account to get the free audiobooks. The more accounts connected to your store, the more Libro.fm audiobook customers you will have supporting your store through their purchases and monthly memberships. 2. They give you a chance to give back to your loyal customers and say “thanks” for supporting you now and throughout the year, adding to your bookstore day celebrations. 3. It’s a great way for customers to try Libro.fm audiobooks, whether they are new to audiobooks or a customer of “another” audiobook platform.

What are the best ways to promote this offer online? The best part of this offer is that customers can take an action (create their account) to celebrate your store BEFORE Saturday 4/28! This means less time spent creating Libro.fm accounts on IBD and more time talking books. • Send a “Thank You” email to your customers letting them know you’re giving them free audiobooks, all they need to do is create their free Libro.fm account to collect them. Find copy here: https://goo.gl/KC1kth (Customize as you like) • Post social media messages driving to the sign-up page for your store . • Share Author Quotes about local bookstores which we’ve collected and formatted for social media sharing. Find the assets here: https://goo.gl/xTwmxr (Be sure to tag the author on social media) • Add a Website promo callout linking to your sign-up page and/or the IBD page on Libro.fm. Find sample copy https://goo.gl/KC1kth • Join the Facebook event we created and share with your customers: https://www.facebook.com/ events/1683463661719043/ • Tell your friends via our Referral feature. The referral message will have special Bookstore Day content about the free audiobooks with your store name and logo. A great way to have your loyal customers spread the word about audiobooks at your store. Find copy to promote the referral + free audiobooks here: https://goo.gl/KC1kth • Send us your customer email addresses. We’ll automatically send your customers the free audiobook offer on April 28th, lock in their association with your bookstore, and send them a monthly email with the latest audiobook news. Email [email protected] with the contacts.

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How do we promote the audiobook giveaway IN-STORE on Bookstore Day? While your customers should be encouraged to sign up before Bookstore Day (see above), here’s the most effective way to share the audiobooks in-store on April 28th. 1. Set up a computer or dedicated tablet/phone to collect your customer email addresses near the register. • Sign into your Libro.fm bookseller account and enter the customer email address here: https://libro.fm/refer. The customer will receive an email from Libro.fm to complete their account. 2. Post a sign-up sheet to collect emails. Enter the customer email addresses throughout the day here: https://libro.fm/refer. The customer will receive an email from Libro.fm to complete their account. 3. Hand out a flyer with the link to download the free audiobooks. Be sure to communicate the offer expires at midnight PST. Find the marketing materials here: https://goo.gl/WFzZXv

How do we promote the audiobook giveaway ONLINE on Bookstore Day? A link to the free audiobooks will be prominently featured on the Libro.fm homepage on Bookstore Day. Simply direct customers to your Libro.fm storefront (e.g, www.libro.fm/villagebooks) or https:// libro.fm if you are not a partner store. We also recommend promoting the offer via social media on Bookstore Day. If you’re too busy to create your own social media content, you can always share, retweet, or repost content from the Libro.fm Facebook, Twitter, and Instagram accounts.

What free audiobooks are available on IBD? 1. The Paris Secret by Karen Swan 2. Tangerine by Christine Mangan 3. Brain Rules for Aging Well by John Medina 4. Strange the Dreamer by Laini Taylor 5. The Magic School Bus Inside the Human Body by Joanna Cole 6. Information Doesn’t Want to Be Free by Cory Doctorow 7. PENGUIN RANDOM HOUSE SAMPLER • Little Fires Everywhere by Celeste Ng • The Underground Railroad by Colson Whitehead • The Immortalists by Chloe Benjamin • Love and Ruin by Paula McLain • Educated by Tara Westover • A Wrinkle in Time by Madeleine L’Engle • Female Persuasion by Meg Wolitzer 8. MACMILLAN SAMPLER • I’m Judging You by Luvvie Ajayi • Tell Tale by Jeffrey Archer • A Selfie As Big As the Ritz by Lara Williams • Fresh Complaint by Jeffrey Eugenides • I’ve Got Sand in All the Wrong Places by Lisa Scottoline and Francesa Serritella

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Do we have to be a Libro.fm partner store? No, you can simply direct customers to https://libro.fm to get the free audiobooks. If you want to become a partner store, contact Mark Pearson at [email protected]

Support Our team will be standing by all day on Saturday, April 28th to help with customer support and marketing. • Please email [email protected] for all technical questions. • For marketing needs, contact [email protected]. • If you need to reach us by phone, call 413.206.9290

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