Course Code Course Title Effective Degree plan Pre-requisite/s: FIN 711, Strategic Finance

FIN 711 Strategic Finance MBA& MS IBF/FM

FIN 711, Strategic Finance In the world of uncertainty, one has to make decision for success which should be based on certain strategy. In this course, the student will be taught how the concepts of finance may be used strategically for various decision making activities related to finance. The course include both debt and equity base financing options. It will help student in learning how to decide which option should be selected Course Code Course Title Effective Degree plan Pre-requisite/s:

ACC521 Cost & Management Accounting BBA & MBA Financial Accounting

CC521, Cost & Management Accounting It will help students in learning the basic concepts of cost accounting especially in a manufacturing environment, which is very important to achieve the objective of management through planning and control and decision making. Upon successful completion of this course the students will be able to understand how to accumulate cost data which will be helpful in using techniques of budgeting and decision making concepts such as relevant and irrelevant cost

Course Code Course Title Effective Degree plan Pre-requisite/s:

FIN 525 Financial Management BBA & MBA Introduction to Business Finance (BBA only)

FIN 525Financial Management The course includes understanding and learning of financial management dynamics, responsibilities and mechanisms. An integral factor in establishing this understanding will be the details of a business cycle in financial terms and the ways and means through which various management decisions are reached. Upon successful completion of the course the students will be able to assist the management in making various business decision related to financial matters at managerial position.

Course Code Course Title Effective Degree plan Pre-requisite/s:

ACC 411 Principles of Accounting BBA NA

ACC 411 Principles of Accounting To familiarize students with the basic accounting principles are used for the preparation of basic financial statements for decision making in business organizations Upon successful completion of this course the students will be able to develop thinking in measuring and analyzing transactions and will be able to prepare financial statements

Course Code Course Title Effective Degree plan Pre-requisite/s:

FIN 421 Introduction to Business Finance BBA NA

FIN 421 Introductions to Business Finance The course has been developed to introduce students the basic concepts of business finance. It will prove to be a foundation for subsequent courses such as financial management and corporate finance Upon successful completion of this course the student will be able to know the sources of finance available for the business in the market

Course Code Course Title Effective Degree plan P Pre-requisite/s:

ACC 511 Financial Accounting BBA Principles of Accounting (for BBA only)

ACC 511Financial Accounting The purpose is to make sure that students understand the financial aspect of business from accounting point of view. Without this course the comprehensive understanding of financial statements is not possible Upon successful completion of the course, students will be able to prepare financial statements of various forms of business. It will also make it possible to understand the cash flow statement

Course Code Course Title Effective Degree plan Pre-requisite/s:

SSC314 Psychology BBA NA

SSC314 Psychology Psychology is the scientific study of behaviour and mental process of living organism. It also involves understanding how people influence, and are influenced by others around them. The lectures, activities, and readings will examine such topics as research method, memory, intelligence, personality, sensation & perception, motivation etc. We will also look at the application of these processes to the social world. This course would encourage the students to understand the basic methods, concepts and principles of the field of psychology and their relevance to the real world. After successful completion of this course, the students will be able to apply psychological theories, principles, and concepts to everyday life, including industry and organizations.

Course Code Course Title Effective Degree plan Pre-requisite/s:

SSC413 (G) Foreign Language (German) BBA NA

SSC413 (G) Foreign Language (German) In this course students learn basic German grammar such as verb conjugation, adjective agreement and practice the basic skills of listening, speaking, reading and writing in the present tense with an emphasis upon correct oral and written expressions and aural comprehension. This course is designed for students with no previous knowledge of the German language. This course focuses on basic linguistic and communicative structures of the German language. Students will be introduced to various aspects of German culture and learn to communicate in simple everyday situations and personal interaction. By the end of the course students will be able to employ simple sentences and expressions when dealing with various situations in daily life (at the supermarket, in public offices, at the doctor’s, at the office) and especially when expressing wishes and attending to personal needs in and around the university

Course Code Course Title Effective Degree plan Pre-requisite/s:

MGT101 Principles of Management BBA NA

MGT101 Principles of Management This is an introductory course about the management of organizations. It provides instruction in principles of management that have general applicability to all types of enterprises; basic management philosophy, and decision making; principles involved in planning, organizing, leading, controlling and recent concepts in management. Organizations succeed through effective and efficient use of resources. It is therefore imperative to know how organizations run their management practices. The course is designed to give students the insight of theoretical perspective, concepts, issues and practices in management. It also provides the basic understanding of general principles and functions of management applicable to various situations. Students will be familiarized with the management process & practices in organizations. Through lectures, assignments and group discussion, students will be expected to develop an overall view of management processes and acquire a synthesizing framework.

Course Code Course Title Effective Degree plan Pre-requisite/s:

SSC413 (G) Managerial Policy BBA Principles of Management

MGT405 Managerial Policy Managerial Policy is an integrative course for graduating business administration students. This is an exciting, challenging course that focuses on how organizations formulate, implement, and evaluate strategies. The main objective of this course is to understand the key principles and concepts associated with strategic planning and strategic management. Students will learn how to appraise strategic plans and strategic planning processes critically. Furthermore, they will also be able to apply a strategic planning framework in relation to an organization of their choice. After successful completion of this course, the students will be able to apply tools to analyze the external environment of an organization, leading to the assessment of opportunities and threats faced by the organization. Students will be sufficiently informed to consider the implications of strategic planning outcomes for the organizations concerned.

Course Code Course Title Effective Degree plan Pre-requisite/s

HRM632 Executive Personality Development BBA/MBA (Elective) NA

HRM632 Executive Personality Development Executive Personality Development is an integrative course for graduating business administration students. This is an exciting, challenging course that focuses on how they can groom their personality in their professional life. It also builds self-confidence, enhances self-esteem and improves overall personality of the participants. The main objective of this course is to understand the key requirements of manager’s roles and responsibilities in planning, communication, motivation and leadership. It also develops the analytical and logical thinking, effective application of quality tools, productivity and process improvement techniques. Students may group themselves for a group discussion on any topic which is approved by the course instructor. After successful completion of this course, the students will be able to groom their personality according to the professional requirement. Furthermore, they would be in a better position to improve their communication skill. In addition to that they can also understand the importance of time management, task management & role management. Course Code Course Title Effective Degree plan Pre-requisite/s:

MGT611 Organizational Behavior BBA NA

MGT611 Organizational Behavior The management of complex organizations requires an understanding of the nature of human behavior in corporate and other organizations, styles of motivations, company leadership, power and authority, strategies of organizational design and change, teamwork and collaboration, and the measurement of organizational effectiveness. Interacting with other people and in organizations is characterized by complex dynamics. This course would provide an overview of the major challenges and the paradigm shift facing management now and in the next economy. It would also explain the methodology that is used to accumulate knowledge and facilitate understanding of organizational behavior. After successful completion of this course, students will be able to apply different concepts related to organizational behavior and human perception. They would also be able to define the purpose and nature of the field of organizational behavior. In this course we will discuss the philosophy of power and leadership at the work place.

Course Code: Course Title: Effective Degree plan: Pre-requisite/s:

SSC-326 Pakistan Studies BBA NA

SSC-326 Pakistan Studies The study will start to provide information about the historical background of the creation of Pakistan. This informative historic background further described by the key historical events. The explanation of this described historic background will ultimately format a history of the creation of Pakistan. On discussion about this history of the creation of Pakistan enable students to understand the current situation in the light of the past. Thus journey that starts from the information will continue with the knowledge. Moreover the journey that starts from literacy will continue with the education. It will educate students to develop attitudes of liberalism, curiosity and objectivity as necessary for nation building. This course will make students to examine the politics, society and culture of Pakistan. The course, furthermore, looks at some contemporary developmental issues facing the country.

Course Code: Course Title: Effective Degree plan: Pre-requisite/s:

MGT 425 Business Ethics BBA NA

MGT 425 Business Ethics This study is to provide information about the ethics is inevitable for the businesses. It makes sure that business students should be aware about the nature of ethics in respect of business. It makes necessary for the student to understand about the moral and ethical issues that may arise in any business organization. The including study of the cases are providing solution of the ethical and moral issues related to different aspects of business like marketing , accounting, auditing etc. The reading material of the course assured the students to follow the morality and ethical during as future employees in a business firm or as an establishing entrepreneur themselves.

Course Code: Course Title: Effective Degree plan: Pre-requisite/s:

SSC-414 History of Ideas BBA

SSC-414 History of Ideas The study will start to provide information about the historical background of the creation of ideas before and after language. This informative historic background further described by the key historical events. The explanation of this described historic background will ultimately format a history of ideas. On discussion about these ideas enable students to understand the current situation in the light of the past. Thus journey that starts from the information will continue with the knowledge. Moreover the journey that starts from literacy will continue with the education. It will educate students to develop attitudes of liberalism, curiosity and objectivity as necessary for nation building.

Course Title: Course Code: Pre-requisite/s: Effective Degree plan

Business Research Methods MKT612 MTS524 MBA

MKT612 Business Research Methods This course is designed to introduction students to business research methods in the corporate world of today. It aims to harness the skills of students with practical perspectives on how research can be applied in real business situations. It provides means to explore opportunities for competitive advantage for businesses.

Course Code: Course Title: Pre-requisite/s Effective Degree plan

MGT622 Entrepreneurship MGT512 BBA

MGT622 Entrepreneurship This entrepreneurship course is a hands-on approach to setting up of one’s own business. It aims at enabling students to develop a comprehensive business plan including exploring the market for identifying the business opportunities operations, HR management, marketing, financial in Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. You will also learn the venture creations or managerial ideas confronted by real-world companies.

Course Code: Course Title: Pre-requisite/s: Effective Degree plan

MGT321 Introduction to Business None BBA

MGT321 Introduction to Business This course is designed to introduce the students to various aspects of business including its role in the economy; it focuses on the management, human resources management, marketing and finance functions of business. It exposes students to the techniques of leadership and motivation. It deals with the legal framework for business ownership and government policies. Course Code: Course Title: Pre-requisite/s: Effective Degree plan

MGT414 Seminar in Business Communications None MBA

MGT414 Seminar in Business Communications This course is designed to equip participants to meet the unique challenges of the workplace communications of today. It aims to provide a platform for participants to harness powerful, confident and assertive communication skills beneficial for their career and attitude necessary for success as individuals and also as managers. Course Code: Course Title: Pre-requisite/s: Effective Degree plan

MKT712 Strategic Marketing MKT523 MBA

MKT712 Strategic Marketing Focuses on development, implementation, and control of marketing strategies needed to attain and sustain an organization’s competitive advantage. Techniques that assist in developing and evaluating the effectiveness of marketing strategies are introduced and contemporary issues in marketing practice are discussed. Instructional methods include the use of case studies and the development of a strategic marketing plan.

Course Code: Course Title : Effective Degree plan: Pre-Requisites :

MTS 315 Mathematics-I BBA NA

MTS 315 Mathematics-1 It is an introductory course about the Business Mathematics. The course on Business Mathematics will introduce the students of business administration on how to apply basic mathematical tools to support their business studies. The course will introduce the students with the basic algebra, linear equation and inequalities, linear functions and application, mathematical function, quadratic and polynomial functions, matrix algebra, mathematics finance, progression and sequence, linear programming and their applications.

Course Code: Course Title : Effective Degree plan: MTS 325 Mathematics-1 Pre-Requisites :

MTS 325 Mathematics-II BBA MTS 315

MTS 325 Mathematics-II The course is designed to teach fundamental principles of and techniques of Calculus which are widely used in application of Management Sciences and to teach students how to think mathematically. The course includes functions, composite functions, Inverse of a function, Limit and continuity, Derivatives, Higher derivatives and its applications. Integration, definite integration and its applications and approximation.

Course Code: MTS 517 Course Title : Descriptive Statistics Effective Degree plan: BBA Pre-Requisites : NA MTS 517 Descriptive Statistics. MTS 517 Descriptive Statistics The main objective of the course is to enhance students completely in application of statistics to solve business management problems and to improve their level of quantitative sophistication for further advanced business analysis. It is an introductory course of statistics will introduce the students of business administration how to apply statistical tools to support to their business decision making. The course includes frequency distribution. Graph and diagrams, measure of central tendency, measure of

dispersion and Index number . It also includes the concept of linear regression and also regression analysis. Furthermore, some Introduction of inferential statistics will also be discussed Course Code: MTS 524 Course Title : Inferential Statistics Effective Degree plan: BBA Pre-Requisites : MTS 517 MTS 524 Inferential Statistics. MTS 524, Inferential Statistics It is an introductory course about inferential statistics which will introduce the students of business administration how to apply Statistical tools to support their business decision making. The course includes Probability, probability distribution, binomial and multinomial distribution, hyper geometric distribution sampling distribution, T-distribution and Estimation. It also includes the concepts of chi-square distribution, various hypotheses, linear and multiple regression and also regression analysis. The course aims at developing the student's intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise. The specific objectives of the course will be to enable the student to identify major business problems to be solved using mathematical technique. It will also enable the students to identify basic statistical data using various sources of secondary and method of collection of primary data. Course Code: Course Title : Effective Degree plan: Pre-Requisites :

SSC 414 Logic BBA NA

SSC 414, Logic Logic is study that will help one to reason well by its illuminating principles, to distinguish good arguments from bad ones. It is also referred to as a behavior. These principles may be applied in every field of knowledge, weather in science or in politics, in making moral choices or in reflecting upon alternatives response to vexing (difficult) circumstances in everyday life . The skills of correct reasoning never become obsolete. The principles of logic can make permanent and deeply satisfying contribution to the intellectual lives of all those who devote the time and attention necessary to master them. In this course proposition will be the corner stone. We will explore different dimensions of propositions. We will begin with Aristotelian logic (classical logic ) and afterward cover briefly the symbolic

logic( or modern logic ). From the beginning of the course you will be able to apply the concepts discussed in class. It will enable you to distinguish valid and invalid situation. the more vigilant you will be in class, The more quickly you start thinking in the required fashion . The decision making skill would be optimized as the course progress. The main objective is to take you to a level where you will be able to independently and rationally evaluate different alternatives and then decide.

Course Code: Course Title : Effective Degree plan: Pre-requisite/s:

MKT 612 Business Research Methods BBA MTS524

MKT 612 Business Research Methods Business Research Methods is an integrative course for graduating business administration students. This is an exciting, challenging course that focuses on how organizations formulate, implement, evaluate and forecast strategies by using Research methods. Business Research Methods is a core course which supports Strategic-Business management concepts and techniques that students studied throughout their degree plan. The major responsibility of students in this course is to understand the concepts of developing Business Research process and methods to apply and that was done by making synopsis (to know market requirements). In this course students will be able to learn that, how to start research process, understanding the difference between Basic and Applied Research, they also learn the problem identification process, Evaluate organizational need of doing business research for understanding the problem area. Also learn that how to prepare constructs propositions, variables and Hypothesis. They will understand that what are Quantitative and Qualitative Research methods so that they can explain, explore and evaluate interviewing and questioning techniques and data collection methods, Variable types and sampling types.

Course Code Course Title : Effective Degree plan: Pre-requisite/s:

MKT 612 Research Project 1 BBA MTS 524

MKT 612 Research Project- 1 In this course students learn how to design, manage, and complete a research project. Students will work as individual, although real issues in business education are addressed. Though extensive independent lab work students are required to do business analysis or are capable of learning them, and are proficient in the use of computers. Students must be

highly motivated, able to make progress with constant supervision and meet strict deadlines. Each student has freedom to choose their own project’s topic by reading secondary sources data of their interesting area. The instructor may suggest some project ideas, but students are also welcome to suggest their own. Ideas may come from a variety of sources, such as a current or previous employer, work done as a volunteer, or work done in another course or on a field. Students will learn the Procedures and contents required in making Introduction and Literature Review, also problem to be identified correctly .Students will learn Statistical techniques to be applied in their project by using statistical software SPSS and E-Views; in their Research project they will learn how to develop questionnaire and constructs in SPSS. Students will also learn that how to Collect sample and how to choose target market Evaluation of correct secondary resources and data sampling technique to be applied and technique required to fulfill the desired outcome of research. Further process of writing and concluding Research Project would enhance Research skills of students

Course Code: Course Title Effective Degree plan: Pre-requisite/s:

PRJ623 Research Project 2 BBA MKT612

PRJ623 Research Project 2 In this course students learn how to design, manage, and complete a research project. Students will work as individual, although real issues in business education are addressed. The focus of the course evaluation is on the project's methodological and organizational design, application of appropriate techniques and presentation of the final results in both oral and written form. Though extensive independent lab work. It is assumed that students already know the concepts and functions required business analysis or are capable of learning them, and are proficient in the use of computers. Students must be highly motivated, able to make progress with constant supervision and meet strict deadlines. Students will learn how to interpret data. Students will learn how to justify research by using empirical evidence. Students will also learn how to validate research project and how to do reliability analysis, how to use data for hypotheses acceptance or rejection, specifically ANOVA,MANOVA, Correlation and Regression analysis are common statistical methods used to develop understanding of students in completing there projects. They will understand that how to write a conclusion and suggest future research for other Researchers.

Course Code: Course Title Effective Degree plan: Pre-requisite/s:

SSC324 Sociology BBA NA

SSC324 Sociology Sociology course is designed to introduce students to the sociological study of society. Sociology focuses on the systematic understanding of social interaction, social organization, social institutions, and social change. Understanding sociology helps to discover and explain social patterns and see how such patterns change over time and in different settings. By making vivid the social basis of everyday life, sociology also develops critical thinking by revealing the social structures and processes that shape diverse forms of human life. The objectives of course objective of this course are that understand the key principles and concepts associated with sociological converse within the dynamics of management sciences. Students will learn how to develop strategic plans for sociology and strategic planning processes critically. Furthermore, students will also be able to apply a strategic human based framework in relation to an organization of their choice. In this course documentaries, videos, print ads and guest speaker’s frequent sessions will encourages and motivates students to explore more about society and further they can cross sectional own society with other world.

Course Code Course Title Effective Degree plan Pre-Requisites

MGT 522 Human Resource Management BBA Principles of Management

MGT 522 Human Resource Management This course explains how human resource management practices differ in small businesses and in an international setting. During the course, students will understand the importance of HRM and its functions at the work place. They will get to know about the impact of external and internal environment that will be faced by HRD. Furthermore, the students will be able to understand the components and goals of the staffing, training and development functions, motivation, compensation and benefits, maintenance and employee relations.

Course Code Course Title Effective Degree plan Pre-Requisites

HRM 740 HR for Change Elective 700 Human Resource Management

HRM 740 HR for Change HR is a career-long commitment that proves to your peers and your organization that you are driven to be successful in HR management. The HR-Change is fast becoming the most recognized HR credentials worldwide. This intensive HR-Change course is designed for individuals seeking credentials that HR professionals need offered in partnership with Society of Human Resource Management: includes instruction and utilizes the HRM Learning System. • Increase your professional confidence • Set you apart from your peers • Enhance your knowledge of the best practices in HR management

Course Code Course Title Effective Degree plan Pre-Requisites

MGT 522 Human Resource Management MBA Degree Program-Weekend Principles of Management

MGT 522 Human Resource Management Explains how human resource management practices differ in small businesses and in an international setting. During the course of their studies students will understand: The term human resource management and its importance. Explain what environment influences affect human resource management. Outline the components and goals of the staffing, training and development functions. It list the components and goals of the motivation and the maintenance functions of human resource management. Outline the major functions in the employment, training and development, compensation and benefits and employee relations departments of human resource management.

Course Code Course Title Effective Degree plan Pre-Requisites

HRM732 Strategic Human Resource Management Elective 700 Human Resource Management

HRM732 Strategic Human Resource Management Upon successful completion of this course, students will have a comprehensive understanding of the HR Competency modules covered in the SHRM Learning System. HR is a career-long commitment that proves to your peers and your organization that you are driven to be successful in HR management. The SHRM is fast becoming the most recognized HR credentials worldwide. This intensive SHRM course is designed for individuals seeking credentials that HR professionals need offered in partnership with Society of Human Resource Management: includes instruction and utilizes the SHRM Learning System. Earning your SHRM: • Increase your professional confidence • Set you apart from your peers • Enhance your knowledge of the best practices in HR management Course Code Course Title Effective Degree plan Pre-Requisites

SSC311 Study Skills BBA (4.0-Years) Degree Program-Morning NA

SSC311 Study Skills Developing & understanding skills enhancement techniques, strategies and practices that are globally experienced. Help students learning and developing professional skills and assisting them to compete effectively in a cooperate sector with distinctive knowledge and information. An understanding of the variety of learning styles can be used to increase one’s selfawareness about strengths and weaknesses as a learner. At the end of the semester, students will be able to:  Identify learning, reading strategies and realize there is not a “one size fits all” approach  Learn and apply the theories of personality type  Discover practical applications in career/major guidance, interpersonal relationships, and educational goals  Identify strengths and areas for improvement  Understand that regardless of preferences, we are all capable of learning under almost any style  Understand how our brain works in the context of education

Course Code Course Title Effective Degree plan Pre-Requisites

SSC312 Freshman EnglishI BBA NA

SSC312 Freshman English I Objective of this course is to provide essential English language skills which are prerequisite for effective communication in business world. Also, put enhance on verbal and non-verbal communication with business approach. In this course students will learn where they stand in terms of English language and how they can enhance it by identifying the learning hurdles and equipping themselves with correct grammatical tools. Particular emphasis would be on writing and speaking skills, incorporating the complete spectrum of professional and business documentation and correspondence. Students will work as individual and team through several exercises in class, computer-lab and personal time. Students must be highly motivated, able to make progress with constant supervision and meet strict deadlines. Students are expected to participate in class discussions on various topics. Learning outcome of this course would be to develop functional skills of English language, so as to promote result oriented communication. Course Code Course Title Effective Degree plan Pre-Requisites Course Description

SSC322 Freshman English Ii BBA Freshman English I SSC312

SSC322 Freshman English Ii Students are going to polish their English language skills which they have already acquired in Freshman English 1. This is the course of literature, composition, and language. The study of literature includes reading and comprehending a wide variety of literary forms including short stories, nonfiction, and spoken and visual texts. This course also focuses on the writing process through response to literature, creative writing, and connections to real-life situations and problem-solving. The study of language targets usage, mechanics, and strategies for vocabulary development integrated into literature and composition components. In addition, the course will teach grammatical concepts and applications. Students will review punctuation, capitalization, spelling, and usage as well as work on logical thinking and various modes of composition, including the research paper. Listening and speaking skills are also developed throughout the course.

Course Code Course Title Effective Degree plan Pre-Requisites

MGT622 Entrepreneurship MBA NONE

MGT622 Entrepreneurship This course is designed to help students evaluate their business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of it. Students will evaluate themselves, their decisions, and their goals to determine how entrepreneurship can transform their lives. Students will also be introduced to entrepreneurship from economic perspective and the concepts of environmentally sustainable practices and social entrepreneurship. This course reviews the significant contributions entrepreneurs provide to a society. A detail understanding of Business Plan Model is crucial to understand this course. This course also examines the evaluation and screening process that leads to successful commercialization of business concepts and ideas. Self-commitment and determination is mandatory. Students assess their strengths and creativity, distinguish themselves as effective communicator, excel in problem solving, model ethical and professional behavior and prepare to pursue self-development opportunities.

Course Code Course Title Effective Degree plan Pre-Requisites

MGT412 Business English BBA Freshman English I SSC312

MGT412 Business English This course focuses on level-appropriate grammar, introduces vocabulary specific to various business domains and familiarizes students with the finer points of business etiquette and business correspondence. Students will work as individual and in team through several exercises in class, computer-lab and in personal time. Participation in class discussions is mandatory. Main objective of this course is to groom students for effective communication in English in professional domain. Evaluate current level of proficiency of a student in business English and provide tools to enhance their communication skills along with networking skills. Develop vocabulary related to jobs and companies. The final objective will be to enhance the flow of communicational norms in business context. Students will become accomplished, active readers, writers, listeners and speakers by the end of this course.

Course CODE COURSE TITLE EFFECTIVE DEGREE PLAN PRE-REQUISITES

MGT516 Business communication BBA Business English MGT412

MGT516 Business Communication Business Communication will help you develop effective communication skills for the workplace, from enhancing your professional writing techniques to improving your interpersonal and presentation skills. You will learn that preparation is the key for successful writing and will allow you express your thoughts in a clear, concise and efficient manner. Next, the course covers the key communication skills needed for successful team meetings. The course also covers the communication skills needed to plan and conduct a meeting. How to help team members contribute positively at the meeting and how to bring the meeting to a successful conclusion. The course then shows you how to plan and develop effective presentations. Students will learn how to assess the expectations of your audience and engage with them effectively. Furthermore, they will be able to overcome nervousness and become more confident when speaking in public. Finally, the course introduces you to the concept of cross-cultural communication and its importance in the modern globalized workplace. This course has great importance for any student who is about to enter the world of business and wants to develop an engaging and responsive communication style.

Course Code Course Title Effective Degree plan Pre-Requisites

MGT416 Communication For Young Leaders BBA NONE

MGT416 COMMUNICATION FOR YOUNG LEADERS In this course students will develop soft skills. This course will encompass training cum learning methodology for making young leaders communicating more effective and efficient for professional career. Students will work as individual and team through several exercises in class, computer-lab and personal learning. Students are expected to participate in class discussions and conduct group discussions in other classes. Students are also required to attend professional events and write reviews. Main objective of this course is to enhance confidence of the student while speaking in professional world along with the refining of verbal and nonverbal communication skills.

Course Code Course Title Effective Degree plan Pre-Requisites

MIS-313 Introduction to Information Technology in Business BBA None

MIS-313 Introduction to Information Technology in Business (ITB) Introduction to information technology in business is the first course designed to introduce students about the basic awareness of a computer in a comfortable, structured manner. This course is an understanding of the computer and the use of computer in business to achieve business goals. To provide an overview of information technology and its use in the business environment and to prepare students to meet the computer technology needs of business, and enabling them to use information technology as a part of managerial decision making.

Course Code Course Title Effective Degree plan Pre-Requisites (ITB)

MIS-424 Information Systems (IS) BBA Introduction to Information Technology in Business

MIS-424 Information Systems (IS) Students provided with both strong theoretical background and practical knowledge about prevalent information system available having solid grounding in database technology, which can be used to analyze, design and develop a working database. While students are exposed to the entire process, specific emphasis is placed on the analysis, design and development phases and all related issues. Information system with DBMS technology can solve information processing problems of business and their role in management. MS Access is the important tool to develop the information systems.

Course Code Course Title Effective Degree plan Pre-Requisites

IT-405 E-Commerce BBA Introduction to Information Technology in Business

IT-405 E-Commerce E-commerce is the important part of our business environment and Internet has changed the buying and selling of goods and services in the marketplace of the business environment. Topics include: Internet business models, electronic commerce infrastructure, designing on-line storefronts, payment acceptance and security issues, and

the legal and ethical challenges of electronic commerce. This course provides the knowledge to the students about tools, technologies, processes, hardware/ software infrastructure, design, benefits and limitations of e-commerce in different areas.

Course Code Course Title Effective Degree plan Pre-Requisites

MIS-623 Management Information System (MIS) BBA Intro to Information Technology in Business

MIS-623Management Information System (MIS) Management information system role is to gather information from different sources, put together and present in the different form of the reports for making intelligent decision from operational level to the strategic level of the management. The topics includes strategic role of information, organization of information, information decision making requirements, telecommunications and networking, managing information resources, distributed processing, and current information technology issues. Information Systems is important for competitive firms, managing global corporations, and providing useful products and services to customers

Course Code Course Title Effective Degree plan Pre-Requisites

MIS-623 Management Information Systems (MIS) MBA NA

MIS-623, Management Information Systems (MIS) Management information system role is to gather information from different sources, put together and present in the different form of the reports for making intelligent decision from operational level to the strategic level of the management. The topics includes strategic role of information, organization of information, information decision making requirements, telecommunications and networking, managing information resources, distributed processing, and current information technology issues. Information Systems is important for competitive firms, managing global corporations, and providing useful products and services to customers

Course Code Course Title Effective Degree plan Pre-Requisites

IT-737 Business Intelligence- Knowledge & Data Discovery MBA & BBA NA

IT-737 Business Intelligence- Knowledge & Data Discovery Intelligent and good decision making is very important in today’s business environment and business intelligence tools used to perform this job. Business Intelligence is an advanced course introduces the basic data mining technologies and their use for doing business intelligently. Students will learn how to analyze the business needs for knowledge discovery in order to create competitive advantages and how to apply data mining technologies appropriately in order to realize their real business value

Course Code Course Title Effective Degree plan Pre-Requisites

IT-736 Enterprise Systems (ES) MBA & BBA NA

IT-736 Enterprise Systems (ES) Enterprise systems will introduce student to show how the information go from one place of the organizations to another and perform the different business operations. It can be used by organizations to run their operations more efficiently and effectively. The critical success factors and implementation strategies are the important part of the enterprise. The course includes enterprise resource planning (ERP), supply chain management (SCM), customer relationship management (CRM) and knowledge management system (KMS). The concept of using single database to integrate business transactions along and between processes, essential to benefits such as efficient and error-free workflows and improved decision-making Course Code: Course Title: Effective Degree plan: Pre-Requisites

ECO-518 Microeconomics BBA NA

ECO-518, Microeconomics It is an introductory course about the microeconomics. This course will study the individual “decision units” the consumer, household and the firms the way in which their decision interrelate to determine relative prices of goods and factors of production, and the

quantities of output which will be bought and sold in the market. Its ultimate aim is to understand the mechanism by which the total amount of resources possessed is allocated among alternative uses. The main concept of microeconomics includes consumer and firms’ behavior, market structure, possible market failure, and government intervention. Course Code: Course Title: Effective Degree plan: Pre-Requisites

ECO-323 Macroeconomics BBA NA

ECO-323 Macroeconomics Macroeconomics is the study of the determination of broad economic aggregates such as total output, employment, savings, investment and the general price level. A major preoccupation is also the role of government expenditure, taxation and monetary policy in determining the general level of economic activity, the level of national income, unemployment etc. The unit analyses is translated into large unit or sector analyses like analyses of real or agriculture sector, manufacturing or industrial sector and services sector in respect of Pakistan.

Course Code: Course Title: Effective Degree plan: Pre-Requisites

MKT 513 Principles of Marketing MBA 3.5 NA

MKT 513 Principles of Marketing Principles of marketing course provide an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behaviour, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products. In the course, Students will…      

Assess marketing’s role in discovering and satisfying consumer’s needs, wants &behaviours Determine market size through a target market analysis Utilise environmental scanning to identify opportunities and threats in the marketing Case Study of Online. Offline and disruptive marketing and how they create customer value. Assess the Marcom Campaign of various companies in the marketplace Analyse marketing factors that contribute to a product’s success or failure

Course Code: Course Title: Effective Degree plan: Pre-Requisites

MKT 523 Marketing Management BBA Principles of Marketing

MKT 523,Marketing Management Marketing Management course is intended to serve as a preamble to the theory & practice of marketing management. Will improve student’s ability and skills to develop effective marketing strategies and assess market opportunities as well as effectively implement programs. Further, we will discover the hypothesis and applications of marketing concepts through a mix of cases, discussions, lectures, individual assignments, and group projects. We will illustrate materials from range of sources and settings including services, consumer and business-to-business products.

Course Code: Course Title: Effective Degree plan: Pre-Requisites

MKT 741 Analysis of Marketing and Decision Making MBA Principles of Marketing / Marketing Management

MKT 741 Analysesof Marketing and Decision Making Thiscoursefollowsuponthemarketingcorecourseby completing thiscourse,youwillmastertheskillsthatcompaniesincreasingly desirefor,suchasusingdifferentwaystosegmentmarkets,understanding thedatarequired forsegmentation,identifyingattractivecustomerstotarget,determiningthebestpositioning ofyourbrandincustomers’minds,anddeveloping newproductsthataddvaluetoconsumers and firms, amongothers. The course provide awareness about alargevarietyofanalyticmodels and tools that are being practised in industry, which laydown thefoundation formarketingdecision making andoften provide basis of strategic marketing decision making. Equipped with thesepowerful tools,marketing professionalsare in a better position to:     

Understand Brand Health Tracking and brand performance Understand Brand Equity analysis Find out business opportunity /options and way forward Calibrate the opportunitycost associated with each option, and Choose oneor moreoptions thatare mostlikelyto helpachieve the businessgoals.

Course Code: Course Title: Effective Degree plan: Pre-Requisites

MKT 733 Seminar in Marketing MBA Principles of Marketing / Marketing Management

MKT 733 Seminars in Marketing Seminar in marketing courseemphases on the role of marketing as creating value for customers,focuses on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity, understanding media strategy, theory and media plan . Topics would be covered include advertising and communicating the product, distributing the product, pricing the product and market research. In addition, the course will focus on electronic commerce and the Internet.We will use cases, discussions, readings, guest speakers and hands-on problem solving to a variety of marketing issues.