April 11, 2017

3 Undeniable Ways Your Dealership Can Enhance Automotive Social Media Marketing

Image 1: How to Get Automotive Social Media Marketing for Your Dealership Right

Social media is one of the most important brand-building tools for automotive dealerships today. Its part in every digital marketing campaign cannot be denied: a study involving 500 participants who were thinking about purchasing a car showed that social networks played a pivotal role in how people researched vehicles.

If you want to succeed with this form of online marketing, there are tactics that have proven to be successful over time.

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Select Social Media Platforms Wisely

You may have created dealership profiles on many different social media platforms, only to experience mixed results. Instead of putting extra effort into every platform, save time and money by selecting the platforms that work best for your dealership. You’ll be better off using just select platforms that your car shoppers are interested in, whether for interactive videos showing your inventory or engaging content that breaks down the car buying process.

Gain some insight by researching where your target customers like to hang out online. Then, you can start focusing more on platforms that have active followers and generate positive buzz about your new or used vehicles.

Focus on Quality, Not Quantity

A thousand followers who show enthusiasm with everything you post and actually respond is far better than 10,000 followers who don’t interact at all. That’s why you need to focus on quality, not quantity, when it comes to building an online presence and gaining followers.

Focus on targeting car shoppers that truly matter to your dealership and create content that is catered to their needs. Make sure you are not overly salesy and that the point of your message comes across the right way. Take time to listen to your community. How are they responding to your posts and what could you be doing better from their perspective? Remain active in these discussions to show car shoppers that you value their feedback.

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Post at the Right Time

Timing is everything, and this couldn’t be truer in the social media industry. People log into their accounts at different times during the day, and you’ll want them to see your posts at the top of their feeds. A quick tip is to post just before the hour. Oftentimes, people heading into work, meetings, or school will check their accounts before committing a large chunk of their day to an event or task.

Additionally, you can reach a lot of car shoppers on the weekends. Since they are off work, they will be more active on social media, making this the best time to promote your services and vehicle inventory.

Being successful with automotive social media marketing takes patience and a keen eye for what tactics work. Digital marketing companies are skilled in these and can help your dealership acquire more leads and increase your revenue. That’s how you stay on top, no matter what vehicles you sell.

About DealerRank:

If you are looking to enhance your auto dealership’s online presence, talk to DealerRank. We know what it takes to gain an edge over the competition, and can help you do so in an economical and efficient manner. Apart from social media marketing, we also offer PPC, web design, SEO, and other services.

Sources:

How Social Media Influences Car Purchases, BizJournals.com Why Hiring a Social Media Manager Will Benefit Your Business, Business2Community.com

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