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"TOURISM AND GLOBALISATION: VECTORS OF CULTURAL HOMOGENEISATION? THE CASE STUDY OF BALI" Sylvine Pickel-Chevalier, Philippe Violier and Ni Putu Sartika Sari Sylvine Pickel-Chevalier, Giáo sư Địa lý, ĐH Angers Philippe Violier, giáo sư, nhà địa lý học, giám đốc ESTHUA, ĐH Angers Ni Putu Sartika Sari, nghiên cứu sinhPhd candadite, Geographer, double degree ESTHUA University of Angers, Udayana School of Tourism

Du lịch và toàn cầu hóa: vector của đồng nhất văn hóa? Trường hợp Bali Tóm tắt: Đảo Bali là một nơi lý tưởng cho chúng ta quan sát những thói quen hành vi du lịch và đặt ra các câu hỏi về tính đa dạng của các hoạt động du lịch. Nơi đây cho phép chúng ta đặt câu hỏi về tính bắt buộc của việc “chuẩn hóa” du khách trong thời đại toàn cầu hóa. Việc này có dẫn đến mối quan hệ với không chỉ thời gian, không gian mà còn với những điều khác nữa, đơn cử như xác định tính đa dạng của các nền văn hóa địa phương như các học giả đã nghiên cứu (Hanna, 1972; Michel, 1998; Paquot 2014) hay không? Có phải chúng ta đang có cái nhìn trái ngược với những quan điểm này, như những nhà nghiên cứu khác đã đề cập đến tính phi thường trong các hoạt động du lịch dựa trên các tài liệu nghiên cứu xã hội học xác thực (Viard, 1982 ; Mo, Haward và Havitz, 1993 ; MIT, 2011), mà còn dựa trên các bằng chứng địa lí của các du khách nội địa lẫn quốc tế (Duhamel and Violier, 2009 ; Decroly (dir), 2015)? Để trả lời câu hỏi này, chúng tôi sẽ tập trung phân tích các công ty du lịch hoạt động chính ở Bali, có thể kể đến các công ty từ Indonesia, Úc, Trung Quốc, Pháp - nguồn du khách lớn thứ hai thế giới, và Mỹ - nguồn du khách lớn nhất từ châu Mỹ. Phương pháp nghiên cứu của chúng tôi dựa trên giả thuyết – suy diễn sẽ kiểm chứng chéo nghiên cứu định lượng và định tính. Chúng tôi sẽ xem xét các các xu hướng du lịch trong nước và quốc tế thông qua một nghiên cứu được cung cấp bởi các nhà tổ chức lữ hành chính, điều này cho phép chúng tôi tránh bị hạn chế bởi cái định nghĩa “du lịch” quá rộng mà WTO và các quốc gia sử dụng. Sau đó, chúng tôi sẽ so sánh những kết quả nghiên cứu với một nghiên cứu điền dã được thực hiện tại địa phương với hai điểm du lịch có các bãi biển chung là Kuta, Padang-Padang, vịnh Jimbaran Bay và Tanjung Benoa. Abstract : The island of Bali is an excellent place for us to observe tourist behavior and question the diversity of activities. In this context, it also allows us to question the accusation of „standardization‟ generated by tourism exacerbated in the context of globalization. Does this cause relationships with time, or space, but also with the Other, simplified to the point of undermining the diversity of local cultures, as certain authors have claimed (Hanna, 1972; Michel, 1998; Paquot 2014)? But are we on the contrary seeing, as other researchers have tended to suggest, singularities in activities, based on indisputable sociological profiles (Viard, 1982 ; Mo, Haward and Havitz, 1993 ; MIT, 2011), but also on the geographical origin of

2 holidaymakers, both domestic and international (Duhamel and Violier, 2009 ; Decroly (dir), 2015)? To answer this question, we will focus our analysis on the main tourism companies operating in Bali, namely those from Indonesia, Australia, China, but also France, the second largest European source of visitors, and the United States which is the biggest on the American continent. Our methodology, based on a hypothetical-deductive approach, will cross-reference quantitative and qualitative methods. We will study, over and above the statistical study of domestic and international tourist movements, the more specific activities of the tourists according to their nationalities, via a study of the offers provided by the main tour operators, a method which on the one hand allows us avoid being shackled by too broad a definition of „tourism‟, as imposed by the WTO, and on the other hand the imposition of national territorial frameworks.Then, we will compare these results with a field study conducted at a local level at two tourist landmarks with shared uses, namely Kuta Beach, Padang-Padang beach, Jimbaran Bay, and Tanjung Benoa.

With more than 4 million international and over than 7 million domestic tourists in 2015 (Bali Tourism Statistic, 2016), plus Balinese day-trippers, the island of Bali is becoming a tourist Mecca on a global scale (Hitchcock and Darma Putra, 2008). Therefore it constitute an excellent place for us to observe tourist behavior and question the diversity of activities. In this context, it also allows us to question the accusation of „standardization‟ generated by tourism (Urbain, 1993; MIT, 2002), exacerbated in the context of globalization. Does this cause relationships with time, or space, but also with the Other, simplified to the point of undermining the diversity of local cultures, as certain authors have claimed (Hanna, 1972; Michel, 1998; Paquot 2014)? But are we on the contrary seeing, as other researchers have tended to suggest, singularities in activities, based on indisputable sociological profiles (Viard, 1982 ; Mo, Haward and Havitz, 1993 ; Knafou and Violier (dir), 2000 ; MIT, 2011), but also on the geographical origin of holidaymakers, both domestic and international (Duhamel and Violier, 2009 ; Decroly (dir), 2015 ; Duhamel, Talandier and Toulier (dir), 2015)? To answer this question, we will focus our analysis on the main tourism companies operating in Bali, namely those from Indonesia, Australia, China, but also France, the second largest European source of visitors, and the United States which is the biggest on the American

3 continent. Our methodology, based on a hypothetical-deductive approach, will cross-reference quantitative and qualitative methods. We will study, over and above the statistical study of domestic and international tourist movements, the more specific activities of the tourists according to their nationalities, via a study of the offers provided by the main tour operators, a method which on the one hand allows us avoid being shackled by too broad a definition of „tourism‟, as imposed by the WTO, and on the other hand the imposition of national territorial frameworks (Violier, 2011). Then, we will compare these results with a field study conducted at a local level about beaches of the South that seem universally attractive, namely Kuta Beach, Jimbaran Bay, the Padang-Padang beach and Tanjung Benoa. Our approach will combine an analysis of the message conveyed by tourism guides, observations conducted between July 2011 and March 2016, but also firstly certain data from a quantitative survey of 185 Indonesian tourists to Bali in 2012 and 2013 (Parantika, 2015), and secondly qualitative interviews conducted in 2012 and 2014 with 10 Chinese, 38 Australian, 15 French and 5 American tourists, with the assistance of Ayu Arun Suwi Arianty, Komang Ratith Tunjungsari from Pariwisata Bali International, the Balinese tourism institute. Finally, we will use the results of a survey of 200 domestic and international tourists conducted at the Bratan temple site in 2011, with the assistance of Made Widya Paramitha, from Udayana University. I. Bali, a globally recognized tourist site Tourism in Bali was born abroad. It began in the 1920s under the dual influence of Western artists (Picard 1992), but also Dutch central government, working to redefine the image of Bali as a paradise (Vickers, 1997), trying to bring it in from the margins where it had previously been and include it in the empire (Pickel-Chevalier and Violier, 2016). Its development however only dates from the 1970s. This explosion of international tourism has generated increasing interest amongst Indonesian policy makers, and particularly President Suharto of the New Order (Brown, 2011), who saw a vehicle for economic development. He supports a policy of modernization for the country, through international exposure which requires an attractive shop-window (Picard, 1992). Bali has established itself in this role with extensive tourism development policies, with the opening in 1969 of the Denpasar International Airport (Ngurah Rai) able to accept large jet aircraft (Cabasset, 2011), as well as the creation of offices (MIT Team, 2002) managed by the Central Company for Overseas Tourist Facilities (a French company), with the support of the United Nations and the World Bank. This modernization of the island's facilities has resulted in an exponential increase in international tourist arrivals, which rose from 6,000 in 1968 to 54,000 in 1973. The liberalization of air-space control which freed Bali from Jakarta‟s influence, has helped to reinforce this trend. Visitor numbers increased from 243,000 visitors in 1986 to more than 4 million in 2015 (Bali Government Tourism Office, 2016). Those tourists mainly came from the west in the twentieth century. At the dawn of the 21st century a new situation has emerged, with companies in emerging countries gaining access to tourism (Winter, 2007; Hitchcock, King and Parnwell (ed), 2008; Violier and Giffon, 2015). This is illustrated in Bali by the arrival of Asia-Pacific area companies (certainly encouraged by the presence of Australia) which challenge the hegemony of the European-American region (Pickel-Chevalier and Violier, 2016). In 2015, this area (linking Asia-Pacific and ASEAN nations) provided more than 2.76 million tourists, of which 71% were foreign tourists to Bali, with 966,869 Australians, but also 688,469 Chinese, 228,185 Japanese, 190,381 Malaysians, 152,866 South Koreans and 146,660 Singaporeans representing the largest contribution. The Europeans have however not disappeared. They have even rebounded in recent years, making up 19.8% of international tourists (845,949) in 2015. With 167,628 tourists the UK tops the European

4 ranking lists (and is fifth overall) followed by France with 131,451 visitors, Germany (120,348), the Netherlands (81,678) and Italy (33,266) (Bali Government Tourism Office, 2016 - http://www.disparda.baliprov.go.id/en/ Statistics2). The United States are back in eighth place (133,763), while Canadians are 16th (44,884) - illustration 1. Russia has joined the table of the top 20 nations in international tourism and is in 15th place (51,805). To a lesser extent there are tourists from other areas, including Central and Southern America (34,996), the Middle East (30,644) and Africa (21,378).

Illustration 1. The principal contributors of international tourists to Bali in 2015 (Bali Government Tourism Office - http://www.disparda.baliprov.go.id/en/Statistics2). Bali is a therefore a global tourist Mecca, today shared with the 7.15 million Indonesian tourists who became the biggest individual group in 2015 1. Like the European and North American nations which saw domestic tourism take off in the nineteenth century, the emerging powers (China, Brazil, India, Indonesia) are today characterized by an appropriation of tourism by the middle classes who have become the largest source of tourists in their respective countries (MIT, 2011; Duhamel & Violier, 2009; Duhamel & Kadri, 2009; Cabasset-Semedo Peyvel, Sacareau and Taunay, 2010). In Indonesia, domestic tourism has come about as a result of a combination of processes. It has been promoted by the central government since the 1950s, following the War of Independence (1945-1949) with dual objectives: nationalist - strengthening the sense of belonging to a nation, through ownership of a common past which is represented by Bali as the custodian of the Kingdom of Majapahit - and economic (Cabasset 2000; Hitchcock and Darma Putra, 2008). In this context, and since 1990, domestic tourism representing 686,000 arrivals in Bali has exceeded international tourism which amounted to 490,000 visitors. In addition, they are believed to be less volatile 1

Bali Tourism Statistic, 2016, http://www.disparda.baliprov.go.id/en/Statistics2.

5 than international tourists, the flow of whom temporarily collapsed in 2002 and 2005 following the Bali bombings (Hitchcock and Darma Putra, 2008). Thus, since the dawn of the 21st century, domestic tourism has imposed its hegemony on the small island thanks to exponential growth: numbers reached 2,038,186 in 2004; 4,646,343 in 2010 and 7,147,100 in 2015 (Bali Government Tourism Office, 2016), coming essentially (77.5% according to the Bali Governement Tourism Office) from Java. Bali is therefore a globally-important destination where international tourists from five continents converge - favoring nevertheless those from Asia-Pacific, Europe and North America - with domestic tourists representing over 65% of the total. At the global level, the island is well „shared‟ by these holidaymakers from varied backgrounds. Does this first observation lead us to conclude that there has been a globalization of tourism, echoing a homogenization of interests and activities? Or can we in fact identify differentiated tourist uses and territoriality patterns, depending on their geo-cultural origin? To find out, we will now analyze the holiday-makers‟ activities according to their nationality and through several frames of reference, looking first at the offer provided by the tour operators from the different nationalities studied (Indonesians, Australians, Chinese, French and Americans). II. Tourist activities at a regional level: is the island shared or divided depending on the origin of the holidaymakers? We offer an analysis of the offers available in tour operators‟ catalogues which immediately allow us to adopt a better-defined approach to tourism (Violier, 2011). We selected tour operators because of their market position and not by the number of tourists who travel to Asia with them. They are: tThree French tour operators: Club Méditerranée; Asia; Kuoni France; three Chinese tour operators: CITS, CIT, GZL; one American tour operator: Goway; one Australian tour operator: Intrepedid; four Indonesian tour operators: Pacto; Wap Tour Indonesia; Adventure Indonesia; Bali Contour. We looked particularly at the number of services offered per TO, which is why we have only one American and one Australian TO. They each independently offer approximately the same number of tours or stays on Bali as the 3 French TOs, 3 Chinese TOs or the 4 Indonesian TOs. The results we obtained are mapped (illustration 2). This comparative analysis allows us to identify a double trend. The first is the distribution of tourist landmarks with an emblematic value for the island, such as the large white sandy beaches in the south, developed for tourism since 1970 to welcome western tourists (Kuta, Nusa Dua, Benoa, Sanur, Jimbaran, Seminyak), but also the cultural landmarks. Among them are some of the most famous temples, which have become symbolic because of their religious status and their specific geographical situation – perched on top of a cliff (Tanah Lot, Uluwatu); on the edge of a mountain lake (Bedugul/Bratan) – as well as the town of Ubud. Promoted as the Balinese artistic capital to attract numerous painters, sculptors and goldsmiths, it is a shopping Mecca for handicrafts and traditional products. The popularity of the village was also increased by the American film Eat, Pray and Love, the main character in which was played by Julia Roberts (2006), which was set there.

Illustration 2. Comparative map of the sites offered by international tour

6 operators according to their nationality (2014). However, over and above these landmarks which „shape‟ Bali in a common collective imagination, the division of the island is more nuanced. Tourist numbers differ greatly depending on nationality, from the more focused models to the more diffuse. As such, the offers from Chinese tour operators focus primarily on those landmarks in the south of the island (west-coast beaches, very famous temples) and in the center (Ubud). Of course, this does not prevent Chinese tourists from occasionally visiting other sites, including the beach at Lovina in the north, in the context of half-day tours2, but the majority of TO offers concern beaches and fashionable sites (Kuta, Tanah Lot), water sports (Benoa), and places popular for shopping (Kuta and Ubud). The US offer also tends to concentrate on the south and center (Ubud), but equally includes excursions to the temples in the north-eastern mountains. The Australian offer is characterized by an inverted pattern, ignoring the beaches traditionally popular with Australians in the south (Kuta, Nusa Dua) to instead offer the somewhat quieter beach at Sanur (by tradition popular with Europeans) and cultural sites such as the must-see Ubud, but also the temples in the north and east. The TO therefore offers a good range of options to its customers, by recreating a sense of the unknown to justify its presence in an island which is extremely popular with Australians. The Indonesian and French offers present highly diverse models (63 Indonesian and 70 French offers), but which are fairly similar. Although they include the fashionable southern beaches, they are only one stop on an organized tour designed to allow for the discovery of natural and cultural sites scattered across the island. Despite this diffusion, the French and Indonesian TOs largely overlook the west. This situation stems from its relative distance from the political, historical and cultural centers of the island which makes it less interesting. While some environmental factors attract visitors (diving sites on the northwest coast, the Barat Bali national park), the difficult accessibility - several hours of travel on poor-quality mountain roads, often congested by heavy goods traffic - preclude their inclusion in the packages offered by agencies. Although Bali is a major destination, its tourism development is far from homogeneous. It certainly favors the south rather than the north, but also greatly favors the east over the west. The differentiation between national practices is therefore a combination of factors geographical (the distance from the home country and the length of stay ranging from 4 days on average for Chinese TOs and up to 15 days for French TOs); historical (relatively recent access to tourism); economic (the price of tourism infrastructure and services); and sociocultural (relationships with leisure-sports activities, with body-image, with heliotropism, with culture, with heritage but also with a notion of comfort) which create differentiated tourism. This second level of analysis upsets therefore the hypothesis of a universal tourism in Bali, and tends to show instead the existence of a plurality of tourism models. But this diversity is also reflected in the small scale of the place. Even within the globally popular tourism sites in Bali we are seeing emerging differences in the activities and events available, leading to differentiated regional layouts. We‟ll focus our analyze of the practices of the beaches of the South that seems universally attractive. III. A universal attraction of the beaches? The case study of the beach at Kuta, Jimbaran Bay, Tanjung Benoa and Padang-Padang Kuta Beach is a tourist Mecca on the island, and has become a symbolic site. Its success stems, especially among the younger generation, from the combination of quality landscapes (a long 2

The big attraction of Lovina is to catch a 5am boat and watch the dolphins along the coast at sunrise.

7 beach of fine white sand facing west, fronted by a relatively rough sea suitable for surf lovers but without the need for much technical ability) and the concentration of things to do. In fact the site, located near the airport, has a large number of stores offering local, but mainly international products, in the streets parallel to the beach, as well as a large choice of restaurants, bars and nightclubs. Kuta is therefore a very lively site, both by day and by night, promoted as the epicenter of the festive seaside atmosphere on the island. The site is also popular with Chinese (the second most frequently sold destination among the tour operators surveyed) and Indonesian tourists. Domestic tourist guide-books demonstrate the popularity of the beach at Kuta in the archipelago, such as the widely distributed magazine Wisata which often has photos of it on the front cover. They promote the site as a must-see, preferring however to enhance the attractiveness of the views from the beach and sporting activities, rather than „party-going‟, which is too expensive and not entirely culturally appropriate for Indonesian holidaymakers. Kuta is therefore a world-famous site. But this cohabitation does not necessarily mean there is uniformity in activities and participation. In fact, our field observations combined with our interviews allowed us to conclude that there is a plurality of activities on this beach. Western tourists and especially Australians come to seek, in a characteristic way (MIT, 2005), the association of the 3 Ss (sea, sand and sun), heightened by the opportunities for surfing, but also the nearby shopping and catering facilities. The interest in Kuta for them therefore lies in the festive atmosphere resulting from its high popularity and entertainment options. However, this codification of the beach at Kuta does not quite coincide with the intentions of Chinese and domestic tourists. Interest in the beach is a new phenomenon for these two nationalities (Duhamel and Violier, 2009; Cabasset-Semedo, Peyvel, Sacareau and Taunay, 2010; Pickel-Chevalier and Parantika, 2015) and instead comes more from the fact it is a place for participation and socialization, where people come to see and be seen, and which do not lead to the same activities. Bathing is less popular than standing or sitting on the sand, watching not only the sea but also the beachgoers. This phenomenon was also expressed in our interviews with Chinese tourists. Only two out of ten went to the beach for sunbathing (which suggests the activity is rare but still popular with a minority), while six of them claim to be there to enjoy the sunset and/or participate in sporting activities. Indonesian tourists undertake, meanwhile, somewhat different activities. Even more so than the Chinese, they hate tanning (up to 97% - Parantika, 2015). For them, Kuta‟s interest stems from its views (57% of them - Parantika, 2015), characterized by a wide beach of white sand fronted by the ocean where a lot of young white tourists stretch out, which is the origin of its prestige. So they adopt the posture of a spectator rather than an actor, staying at the top of the beach in the shade of trees (illustration 3). Instead of swimming or participating in activities, they primarily come to watch the strange foreigners who are exposing their largely naked bodies on the sand, as has been customary in the west since the interwar period (MIT, 2005; Pickel-Chevalier, 2014). Far from being shocked, these activities amaze and amuse them, as an attraction in itself. Some boys do not hide the fact they come to watch the girls with so few clothes on. This corresponds to certain criteria of beauty in Indonesian society, with the light-colored skin and long noses which characterize westerners in their collective consciousness (Parantika, 2015). Indonesian tourists also venture onto the beach, but discretely, to have their pictures taken there. They are most excited when they manage to get a shot with „Bulés‟3, taking the picture home as a sort of trophy, proof that they visited the famous beach in the middle of the white tourists.

3

White people.

8 Illustration 3: Differentiated activities on beach at Kuta, distinguishing domestic tourists from western tourists. Photo S. Pickel-Chevalier, 2010.

the

This situation occurs also in Padang-Padang beaches where the international attraction of the beach creates domestic tourism flew. The beach has been initially popularized by foreigners and becomes favorite spot for domestics. Nonetheless, we observe differentiated activities, creating different territorialisation: international tourist is focus on activities such as surfing, sunbathing, taking pictures on the nature that lead them to be mainly on the sea/sand interface. On the contrary, the domestic tourists come essentially to watch foreigners, take pictures of themselves, if possible with them and make shopping. They prefer to stay in the top of the beaches under the shadow. Besides, we observe that the attraction for the exotism of other culture is not necessary mutual on the beaches. Whereas the Indonesia come to see the foreigners, most especially the Caucasians, during the Indonesian school holiday, when the frequency of domestic tourist (80%) is exponentially exceeding the foreign tourists, the place „is abandoned‟ temporarily by foreigners. It is interesting to observe that if in certain site and situation the attraction for the international tourists are the Balinese (ceremonies, temple), Indonesian are avoided by international tourists on beaches that they integrates not as “cultural places”, but place for their own leisure (3Ss). Jimbaran Bay registered in the same process of international site creating prestige and domestic tourism. The site has become emblematic of Bali, to allow people to have enchanting dinners, where tourists can choose live fish and seafood presented at the restaurant door (landside), before enjoying them grilled while watching the sun setting sun over the bay fringed by hills to the south. The presence of traditional multicolored wooden fishing boats with high prows, dotted along the beach or moored in the bay, contributes to the attraction of the place. However, over and above this collective fame which would make it a global destination, activities at the site reveal significant differentiations depending on the tourists‟ origins. Unlike Kuta Beach where western tourism activities differ from those of Asian visitors, in Jimbaran Bay the activities undertaken by international tourists and the Indonesians (both tourists and Balinese) are much more varied, visiting the beach late in the day. Indeed, the latter group, aware of the worldwide popularity of the site, flock there. However, most of them are unable to afford the main interest: dinner in a restaurant facing the beach. This is because of the expensive prices, aimed at the international clientele, which are virtually inaccessible for the Indonesian middle classes who make up the majority of domestic tourists (Parantika, 2015). Some other beaches, such as Tanjung Benoa testified of a reverse process where the domestic attraction creates an international attraction. The site is dominated by Asian and domestic tourist (80%), while 20% comes from Europe, USA and Australia, survey up to April 2016. According to the questionnaire and open question survey, domestics and Asian are interested to come because of the recreational activities (80%) offered such as banana boat, parasailing, jet-skiing, and under water, such as seawalker, snorkelling, diving. This is also supported by the relatively not expensive price which is affordable by domestics. As the local tour operator and local guide state during interview that “domestics are mostly coming within group / family and having a budget constrain.” It generates lots of activity on the site (illustration 4) that create international interest. According to our survey, the international tourists (excluding Asian) justify their coming by several dominant

9 reasons, such as, “to pursue activities of interest”, “to experience new & different places / things”, “to satisfy my curiosity” which are classified as “learning experience motivational element” (65%); in which according to Crompton‟s (1979) it is classified as exploration and evaluation of self, Beard and Ragheb‟s (1983) intellectual subscale; and Fodness‟ (1994) knowledge function. As so, the activities of Indonesian and asian tourists can be attractive by the western tourists, if their territorialisation are different (different beaches that the ones they considered like “theirs” such as Kuta or Padang-Padang). Illustration 4. The activities practiced by the Asian and domestic tourists create cultural attraction for the western tourists. Photo Sartika, 2016. Conclusion Bali is an excellent place to confront the globalization of tourism as a vehicle for the standardization of activities or perhaps their differentiation, reflecting cultural resistance. It is a true landmark of world tourism. However, beyond this global division at the provincial level, the analysis of the offers from French, Australian, Chinese, American and Indonesian tour operators allows us to detect a first nuance. Although all these tourists come to Bali, it is not to visit exactly the same sites. It is true that some are iconic landmarks. But over and above these popular sites, these visits to Bali demonstrate patterns of unique attendance, from the highest concentrations (China, the USA), to the greatest dispersions (Indonesia, France). These chosen differences create a regional segregation of the island, the result of a combination of criteria: historical, socio-cultural, but also economic. These are expressed across the island, but are also shared landmarks such as the South beaches such as Kuta, Padang-Padang, Jimbaran or Tanjung Benoa. Although they are globally important sites, they are not universal. The activities, behavior and intentions of the tourists which visit them reveal significant differentiations depending on their nationalities, which cause marked spatial differences, sometimes separating the western and Asian tourists (including Indonesians); and sometimes separating international tourists and Indonesians, whether they be holidaymakers or the Balinese participating in leisure activities. If global tourism is partly becoming globalized (Duhamel and Kadri, 2011), it does not produce a systematic removal of cultural singularities, as evidenced by the emblematic case of Bali. These in fact remain and allow for the emergence of a range of tourism models, through a syncretism between the activities imported from the west, where tourism first took off, and unique factors combining various levels of influence (geo-cultural areas, nations, regions, places). Bibliography  Babelon Jean-Pierre et Chastel André, La notion de patrimoine, Paris, Ed. Liana Levi, 1994.  Bali and Lombok, 2011, London, Insight Guides, 2011  Bali et Lombok, Paris, Hachette, coll. Guides Voir, 2009.  Bali, Lombok, guide 2010-2011, Paris, coll. Petit Futé.  Beauvoir Comte de, Java, Siam, Canton: Voyage autour du monde, London, Elibron Classics book, (1870), reed 2002.  Bertho-Lavenir Catherine, La roue et le stylo. Comment nous sommes devenus touristes, Paris, Editions Odile Jacob, 1999.  Brown Colin, A short history of Indonesia. The unlikely nation? Singapor, Talisman, 2011.  Budarma Ketut, Sustainable development, a globalized value? The case of tourism in Bali, Thèse de doctorat de Géographie, Université d‟Angers, Laboratoire Eso-Angers UMR 6590, 2015.

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Sylvine Pickel-Chevalier Maître de conférences, ESTHUA (Etudes Supérieures du Tourisme et de l‟Hôtellerie), Université d‟Angers Membre du laboratoire de recherche ESO (Espaces et Sociétés), double tutelle du CNRS et du ministère de l‟Enseignement supérieur et de la Recherche. Responsable du Master Tourisme et loisirs sportifs Responsable de la licence professionnelle Commercialisation des Produits Equins Responsable des échanges ESTHUA/ Indonésie (doubles diplômes licence, Master, co-tutelle de thèse) Co-direction de 3 thèses sur le tourisme en Indonésie (émergence du tourisme domestique en Indonésie, le tourisme enjeux de développement durable à Bali ?, tourisme et mondialisation à Bali : agent d‟homogénéisation des pratiques ou de création de nouveaux modèles par syncrétisme). Axes de recherche :  Mondialisation des enjeux du tourisme et du développement durable en France et en Indonésie  Cheval, tourisme, loisirs et sociétés, en France et dans le monde  Interrelation entre tourisme, patrimoine naturel et culturel en Occident et en Indonésie –évolution du rapport à la nature ; confrontation à l‟altérité culturelle Communication pour le colloque au Vietnam :

Tourisme et mondialisation : agent d’homogénéisation des pratiques touristiques ? Le cas de Bali ou la territorialisation des pratiques touristiques mondialisées Sylvine Pickel-Chevalier, Philippe Violier et Ni Putu Sartika Sari Fort de ses 4 millions de touristes internationaux et plus de 7 millions de touristiques domestiques en 20154 (Bali Tourism Statistic, 2016), auxquels s‟ajoutent les excursionnistes balinais, l‟île s‟impose comme un haut-lieu touristique à échelle planétaire (Hitchcock et Darma Putra, 2008). Elle constitue donc un espace privilégié pour observer les touristes et s‟interroger sur la diversité des pratiques. Dans ce contexte, elle permet aussi de questionner l‟accusation de « banalisation » engendrée par le tourisme (Urbain, 1993 ; MIT, 2002), exacerbée dans le cadre de la mondialisation. Provoque-t-il des rapports au temps, à l‟espace, mais aussi à l‟Autre, uniformisés jusqu‟à fragiliser la diversité des cultures locales, comme 4

La définition du « tourisme » en Indonésie intègre l‟excursionnisme dès lors qu‟elle occasionne un déplacement de plus de 50km pour un agrément. Si cette conception plus large que la définition française notamment (MIT, 2005) fausse les chiffres au regard des moyennes internationales -240 millions de touristes indonésiens-, elle n‟interfère pas à Bali, trop éloignée pour être visitée par des excursionnistes à la journée.

13 l‟affirment certains auteurs (Hanna, 1972 ; Michel, 1998 ; Paquot, 2014) ? Ou observe-t-on au contraire, comme d‟autres chercheurs tendent à le démontrer, des singularités dans les pratiques, en fonction des profils sociologiques certes (Viard, 1982 ; Mo, Haward et Havitz, 1993 ; MIT, 2011), mais aussi de l‟origine géographique des vacanciers, qu‟ils soient domestiques ou internationaux (Duhamel et Violier, 2009 ; Decroly (dir), 2015) ? Pour traiter cette question, nous focaliserons notre analyse sur les principales sociétés touristiques présentes à Bali, à savoir l‟Indonésie, l‟Australie, la Chine, mais aussi la France, seconde origine parmi les européennes, et les Etats-Unis, premier du continent américain. Notre méthodologie, reposant sur une approche hypothético-déductive, croise les méthodes quantitatives et qualitatives. Nous étudierons, au-delà de l‟étude statistiques des flux domestiques et internationaux, les pratiques des vacanciers de façon plus fine en fonction de leur nationalité, au travers de l‟étude de l‟offre des tours opérateurs significatifs, méthode qui permet de contourner d‟une part, le carcan d‟une définition trop globale du « tourisme » imposé par l‟OMT et, d‟autre part, l‟imposition des trames territoriales étatiques (Violier, 2011) Enfin, nous confronterons ces résultats à une étude de terrain, menée à l‟échelle locale, sur deux hauts-lieux touristiques, d‟apparence partagés, à savoir la plage de Kuta, la baie de Jimbaran et du lac Bratan et son temple. Notre approche combinera analyse du discours des guides touristiques, des observations menées entre juillet 2011 et août 2013, mais aussi l‟exploitation d‟une part d‟une enquête quantitative menée auprès de 185 touristes indonésiens à Bali en 2012 et 2013 (Parantika, 2015), et d‟autre part, d‟entretiens qualitatifs menés en 2012 et 2014 auprès de 10 vacanciers chinois, 38 australiens, 15 français et 5 américains, avec le concours de Ayu Arun Suwi Arianty, Komang Ratith Tunjungsari de l‟Ecole supérieure du tourisme balinaise Pariwisata Bali International. Enfin, nous utiliserons les résultats d‟une enquête menée auprès de 200 touristes domestiques et internationaux sur le site du temple Bratan en 2011, avec le concours de Made Widya Paramitha, de l‟Université Udayana.