Mobile Website Best Practices | Google Mobile Ads

(DV\:D\VWR0RELOL]H\RXU:HEVLWH Summary of Mobile Website Best Practices: 1. Keep your layout simple 2. 3ULRULWL]HFRQWHQW 3. 8VHXQLTXHO\PRELOHIHDWXUHV 4. 'HVLJQIRUWKXPEVQRWPLFH 5. 0DNHLWHDV\WRFRQYHUW

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1. Keep your layout simple Keep layout simple so mobile users can navigate easily on the small screen. Use clear and concise headlines ȏText needs to be readable at arm’s length ȏ7DEVDQGH[SDQGHGȴHOGVFDQEHXVHIXOIRUDGGLWLRQDOGHWDLOV Keep scrolling simple ȏ0RELOHXVHUVSUHIHUWRVFUROOLQRQHGLUHFWLRQIURPWRSWRERWWRP Reduce clutter ȏHeadlinesEXOOHWSRLQWVZKLWHVSDFHDQGEXWWRQVPDNHDPRELOHwebsite easy WRQDYLJDWH ȏ,QFOXGHWDEVZLWKTXLFNOLQNVWRDFFHVVSRSXODUSURGXFWVDQGVHUYLFHV ȏ/LJKWHUFRORUHGEDFNJURXQGVKHOSFUHDWHDIHHOLQJRIVSDFHSLFWXUHVPDNH poor mobile backgrounds Make search easy ȏ8VHDYLVLEOHDQGSURPLQHQWVHDUFKER[ ȏ2QPRELOHWKHUHȇVOHVVVSDFHDQGWLPHDYDLODEOHIRUQDYLJDWLRQPHQXV6HDUFK UHVXOWVVKRXOGEHFOHDQDQGHDVLO\ȴOWHUHG

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Mobile Website Best Practices | Google Mobile Ads

3. Use uniquely mobile features Users can interact through touch, sound, sight, and location on their mobile device. Take advantage of this functionality to maximize user experience. 2΍HUXVHUVWKHPRVWUHOHYDQWLQIRUPDWLRQEDVHGRQWKHLUORFDWLRQ ȏ0DNHLWHDV\WRȴQGORFDOFRQWHQWRUVWRUHORFDWLRQV /HYHUDJHQDWLYHSKRQHIXQFWLRQDOLW\ ȏ8VHUVRQWKHLUPRELOHGHYLFHQRWRQO\KDYHDEURZVHUEXWWKHDELOLW\WRDFFHVV RWKHUIXQFWLRQVVXFKDV*36FDPHUDRUDQRWHSDG&DQ\RXOHYHUDJHWKHVH RWKHUIXQFWLRQVWREULQJXQLTXHYDOXHWRPRELOHXVHUV" ,IDSSOLFDEOHEXLOGDPRELOHWRVWRUHH[SHULHQFH ȏ8VHUVDUHPRUHOLNHO\WREHRXWDQGDERXWDQGUHDG\WRFRQYHUWȂGULYHstore WUDɝFWR\RXUUHWDLOORFDWLRQVDQGFKDQQHOSDUWQHUV

'HVLJQIRUWKXPEVQRWPLFH Remember that most smartphone users will be interacting with your website through a touch screen. 'HVLJQWRSUHYHQWDFFLGHQWDOFOLFNV ȏ%XWWRQVDQGOLQNVVKRXOGVSUHDGRXWWRDYRLGDFFLGHQWDOFOLFNV ȏ'LVWLQFWO\FRORUHGEXWWRQVVWDQGRXWDQGFRQYHUVLRQEXWWRQVVKRXOGEHODUJHU DQGPRUHSURPLQHQW ȏ/DEHOEXWWRQVZLWKGHVFULSWLYHWH[WWRPDQDJHH[SHFWDWLRQVDERXWZKHUHWKH XVHUZLOOEHWDNHQQH[W $YRLGKRYHURYHUPHQXV ȏ$PRXVHFRPHVZLWKEXWWRQVEXWKDQGVGRQȇW ȏ0HQXVWKDWH[SDQGWRPRUHRSWLRQVDUHDSRRUPRELOHH[SHULHQFHEHFDXVHWKH XVHUPXVWEHWRXFKLQJWKHVFUHHQIRUWKHPHQXWRZRUN

0DNHLWHDV\WRFRQYHUW Make it easy for users to convert on the go. 6KRUWHQWKHFRQYHUVLRQSURFHVV ȏ.HHSIRUPVFRQFLVHE\UHGXFLQJXQQHFHVVDU\ȴHOGV ȏ&RQYHUVLRQIXQQHOVVKRXOGEHVLPSOH .HHSFDOOVWRDFWLRQFOHDU ȏ8VHEXOOHWSRLQWVDQGLQIRUPDWLRQVQLSSHWVIRUPD[LPXPLPSDFW 0DNHDFFRXQWDFFHVVHDV\ ȏ0DNHORJLQTXLFNDQGVDYHGHWDLOVIRUIDVWHUFRQYHUVLRQV &OLFNWRFDOO&RQQHFWZLWK\RXUFXVWRPHUV ȏ,I\RXKDYHVDOHVSHRSOHUHPHPEHU\RXUSKRQHLVDFRPPXQLFDWLRQGHYLFH DQGGRQȇWIRUJHWWKDWPRELOHZHEVLWHVDUHRQHRIWKHEHVWZD\VWRFRQQHFWXVHUV to sales instantly Hear more tips on mobilizing your website by watching the “Are you mobile ready” webinar at http://www.youtube.com/watch?v=j-xhlNpNhs

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