CB5 CELEBRATES 50 YEARS OF LANDMARKS lost but not forgotten

This  report  was  prepared  by  the  Landmarks  Committee  of  Community  Board  Five.  Special  thanks  to  Buzz  Beitchman,  Renee  Cafaro,  Ina  Clark,  Sharon  Connelly,   David  Golab,  Joe  Hagelmann,  John  Harris,  Will  Heyer,  Sam  Johnson,  Ed  Klimerman,  Layla  Law-­‐Gisiko,  Karen  Pedrazzi,  David  Sandler,  Jack  Taylor,  Tony  Testa.  

 

INTRODUCTION    50  ANNIVERSARY  LANDMARKS  LAW TH

  This  month,  on  April  19th,  we  are  celebrating  the  50th  anniversary  of  the  New  York  Landmarks  Law.  Many  buildings  within  CB5  played  a   central  role  in  the  passing  of  the  law.  As  you  know,  the  movement  for  a  landmarks  law  was  amplified  by  the  demolition  in  1963  of   Penn  Station,  designed  by  McKim,  Mead  and  White.       After  months  of  protests  to  save  the  Brokaw  Mansions,  located  on  5th  Avenue  and  79th  Street,  the  beautiful  buildings  dating  1910   were  demolished  in  February  1965.     The  actual  demolition  of  the  Brokaw  Mansions  helped  move  the  landmarks  legislation  out  of  the  City  Council  Committee  that  was   reviewing  it,  to  a  vote  by  the  Council,  and  ultimately  to  the  Mayor  to  be  signed  into  law.  On  April  19th  1965,  Mayor  Robert  Wagner   signed  the  bill  into  law.            

The  Brokaw  Mansions  

The  first  building  to  be  landmarked  by  LPC  was  the  Pieter  Claesen  Wyckoff  House,  a  Dutch  colonial  house  in  Flatbush,  Brooklyn  that   dates  to  the  mid-­‐17th  century.  Some  called  the  buildings  a  bunch  of  shacks,  but  LPC  recognized  the  historic  value  of  the  humble   structures.          

    Manhattan’s  first  landmark  was  the  Merchant’s   House  Museum,  an  1831-­‐32  row  house  at  29  East   4th  Street.  A  modest  yet  significant  building.          

The  Sniffen  Court  Historic  District  on  36th  Street  between  3rd  Avenue  and  Lexington  is  the  first  historic  district  ever  designated  in  New   York.  Created  on  June  21,  1966,  it  is  one  of  New  York  City's  smallest  historic  districts.              

   

Central  Park  was  the  first  scenic  landmark,  designated  in  1974.  

    In  November  1974,  the  main  interiors  of  the  New   York  Public  Library  became  the  first  interior   landmark.                

The  tallest  landmark  is  in  CB5.     It  is  the  Empire  State  Building.                

     

The  youngest  building  to  be  designated  was  the  Lever  House,  also  in  CB5.  It  was  designated  a  landmark  when  it  turned  30.  

     

CB5  encompasses  four  historic  districts,  the  Madison  Square  North  Historic  District  and  the  Ladies  Mile  Historic  District,  the  Irving   Place  Historic  District  and  the  Gramercy  Park  Historic  District.  It  is  home  to  the  most  iconic  landmarks  of  New  York,  including  the   Empire  State  Building,  the  Chrysler  building,  the  Flatiron  Building,  Grand  Central  Terminal,  Rockefeller  Center,  St  Patrick’s   Cathedral,  St  Bartholomew  Church,  The  Plaza  Hotel,  the  Ethel  Barrymore  Theater,  the  Lunt-­‐Fontanne  Theatre,  Carnegie  Hall,  The  New   York  Public  Library,  to  name  just  a  few.     We  have  a  number  of  interior  landmarks,  two  scenic  landmarks  with  Central  Park  and  Bryant  Park.  We  have  a  landmarked  lamppost,   at  the  corner  of  5th  Avenue  and  23rd  Street,  and  a  landmarked  clock  also  at  5th  Avenue  and  23rd  Street.  We  have  many  lesser-­‐known   landmarked  buildings,  because  the  god  of  landmarks  is  in  the  details.       Over  the  past  century,  CB5  has  lost  a  number  of  very  significant  buildings,  some  were  lost  before  the  passing  of  the  landmarks  law,   and  some  were  lost  after.  The  wound  of  losing  the  Rizzoli  building  in  2014  is  still  very  fresh  to  us.  These  buildings  are  lost  but  not   forgotten.     To  honor  our  great  architecture,  this  month,  each  member  of  the  Landmarks  Committee  was  asked  to  prepare  a  report  on  a  lost   building  of  CB5.  You  will  read  about  Penn  Station,  researched  by  David  Sandler,  The  Metropolitan  Opera  House  researched  by  Tony   Testa,  The  Hippodrome  researched  by  Will  Heyer,  The  Drake  Hotel  researched  by  Karen  Pedrazzi,  The  Old  Tammany  Hall  researched   by  John  Harris,  The  Astor  Hotel,  researched  by  Sam  Johnson,  The  Studebaker  building  researched  by  Ina  Clark,  The  Ziegfeld  Theater   researched  by  Sharon  Connelly,  The  Union  Dime  Savings  Bank  researched  by  Buzz  Beitchman,  the  Fulton  Theater,  researched  by  Layla   Law-­‐Gisiko,  and  finally  the  Biltmore  Hotel  researched  by  Renee  Cafaro.     We  hope  you  will  enjoy  reading  about  our  lost  treasures.          

Old  Pennsylvania  Station  

MANHATTAN COMMUNITY BOARD FIVE

CELEBRATES

50 YEARS OF LANDMARKS lost but not forgotten

  Board  Five.  Special  thanks  to  Buzz  Beitchman,  Renee  Cafaro,  Sharon  Connelly,   This  report  was  prepared  by  the  Landmarks  Committee  of  Manhattan  Community   David  Golab,  Joe  Hagelmann,  John  Harris,  Will  Heyer,  Sam  Johnson,  Ed  Klimerman,  Layla  Law-­‐Gisiko,  Karen  Pedrazzi,  David  Sandler,  Jack  Taylor,  Tony  Testa.  

Pennsylvania Station

David Sandler

Studebaker Building

Ina Clark

Ziegfeld Theater

Sharon Connelly

The Drake Hotel

Karen Pedrazzi

The Hippodrome

Will Heyer

Tammany Hall

John Harris

The Biltmore Hotel

Renee Cafaro

The Union Dime Savings Bank

James "Buzz" Beitchman

Astor Hotel

Sam Johnson

Helen Hayes Theatre

Layla Law-Gisiko

The Old Metropolitan Opera House

Tony Testa

The Savoy-Plaza Hotel

Joseph Hagelmann

Research  by  David  Sandler  

Pennsylvania Station  

   

                             

 

“…we  will  probably  be  judged  not  by  the  monuments  we  build,  but  by  those  we  have  destroyed.”     -­‐-­‐  Ada  Louis  Huxtable.  The  New  York  Times,  October  30,  1963    

 

PLANNING  &  CONSTRUCTION     The  Pennsylvania  Rail  Road  (PRR)  commissioned  the  original  Pennsylvania  Station  to  connect  existing  train  lines  west  of  the  Hudson   River  to  New  York  City.    Prior  to  its  construction  between  1905  and  1910,  PRR  passengers  traveling  from  points  south  were  forced  to   disembark  at  Jersey  City  and  take  a  ferry  across  the  river  to  Manhattan.         The  building  became  a  reality  due  in  large  part  to  the  New  York  Tunnel  Extension  Project  beginning  in  1903,  which  created  new   tunnels  under  the  Hudson  and  East  Rivers,  and  the  development  of  the  electric  locomotive  around  the  turn  of  the  20th  century,  which   eliminated  the  build  up  of  pollution  previously  caused  by  the  use  of  steam  engines.      

DESIGN  

  Inspired  by  the  Gare  d’Orsay  in  Paris,  PRR   President  Alexander  Johnston  Cassett  hired   Charles  McKim  of  famed  architecture  firm   McKim,  Mead  &  White  to  build  a  terminal  in  the   heart  of  New  York  City  to  serve  as  a  travel  hub,   however,  Cassett’s  vision  was  for  a  structure   twice  the  size  of  the  Paris  station.      

The  Gare  d’Orsay  in  Paris,  the  first  electrified  urban  train   hub  in  the  world,  served  as  the  inspiration  for  the   original  Pennsylvania  Station.  

  Several  existing  buildings,  in  turn,  inspired   McKim.    According  to  a  2014  PBS  documentary,   McKim  studied  the  use  of  public  buildings  in   Ancient  Rome  before  laying  out  the  design  of   the  station.    Indeed,  the  main  waiting  room,   which  was  a  block  and  a  half  long  and  15  stories   tall,  was  intended  to  recall  the  Baths  of   Caracalla  in  Rome.      

   

                           

The  Baths  of  Caracalla  in  Rome  were  a  direct  inspiration  for  the  main  Waiting  room  of  Charles  McKim’s  Pennsylvania  Station.      

  McKim  designed  a  barrel-­‐vaulted  ceiling  that  was  as  tall  and  as  long  as  the  nave  in  St.  Peter’s  Basilica  in  the  Vatican.      

The  original  Pennsylvania  Station  was  a  colossal  achievement  of   design  and  engineering.  

A  work  of  art  itself,  Pennsylvania  Station  also  housed   numerous  sculptures,  including  22  eagle  sculptures   originally  perched  around  the  cornice  of  the  building.    

  Although  22  Eagles  originally  surrounded  the  Station,  only  three   currently  reside  in  NY.  

                 

 

Eighty-­‐four  granite  columns  adorned  the  façades  of  the  structure,  with  the  Seventh  Avenue  façade  dominated  by  a  colonnade  of   pillars  modeled  after  the  Brandenburg  Gate  in  the  center  of  Berlin.    This  colonnade  led  passengers  in  taxis  into  a  carriageway,  while   those  on  foot  passed  through  an  elegant  Italian-­‐style  shopping  arcade.      

                          th The  Brandenburg  Gate  in  Berlin,  formerly  leading  directly  to  the  city  palace  of  the  Prussian  monarchs,  inspired  the  7  Avenue  façade  of  McKim’s  Pennsylvania   Station  

      Pennsylvania  Station  was  the  first  modern   train  station  that  reserved  separate   concourses  for  arriving  and  departing   passengers.    The  main  departure  concourse   employed  a  massive  steel  and  glass  train   shed,  which  allowed  natural  sunlight  to  spill   down  and  flood  the  train  platforms   themselves,  which  were  45  feet  below   ground  in  the  City’s  bedrock.     McKim  created  an  experience  of  grandeur  for  the   traveler  and  an  architectural  icon  for  the  City.  

 

USAGE  

  Pennsylvania  Station  stood  for  over  half  a  century.    During  that  time,  countless  “Pennsy”  trains  arrived  and  departed  from  major  cities   like  Chicago,  St.  Louis,  Washington,  and  Philadelphia.    In  addition  to  scores  of  passengers  traveling  from  one  city  to  another,  however,   Pennsylvania  Station  quickly  saw  a  massive  influx  of  local  traffic,  as  the  New  York  Tunnel  Extension  Project  allowed  the  opening  of  the   City  to  the  surrounding  suburbs.    Indeed,  by  1920,  upwards  of  two-­‐thirds  of  the  daily  passengers  using  Pennsylvania  Station  were   commuters.     The  peak  usage  of  the  Station  occurred  during  World  War  II.    By  1945  some  estimates  showed  that  more  than  100  million  travelers   visited  the  station  each  year.    By  the  mid  1950s,  however,  those  numbers  began  to  dwindle  with  the  introduction  of  the  Jet  Age  and   the  creation  of  Interstate  Highway  System.    As  fewer  and  fewer  passengers  turned  to  train  travel,  the  cost  of  maintaining  the  structure   soon  became  prohibitive  for  the  PRR.        

DESTRUCTION  

  Although  McKim,  Mead  &  White  envisioned  their  creation  standing  for  hundreds  of  years,  it  only  managed  53.    In  1962  the  PRR,  facing   competition  from  the  airline  industry  and  close  to  financial  ruin,  made  the  decision  to  demolish  the  building  and  make  way  for  a  new   Madison  Square  Garden  entertainment  complex,  with  a  subterranean  train  terminal  using  the  existing  tracks.     Although  the  PRR  quietly  negotiated  the  destruction  of  the  building,  following  a  1961  article  in  the  New  York  Times  announcing  the   plan,  public  reaction  was  swift.    A  group  of  architects  formed  the  Action  Group  for  Better  Architecture  in  New  York  (AGBANY)  and   appealed  to  the  Planning  Commission  to  consider  the  architectural  and  historic  attributes  of  the  building.    Ultimately,  the  Commission   refused  to  do  so  and  unanimously  voted  to  grant  the  necessary  zoning  variances  and  demolition  permits  for  the  plan  to  go  forward.        

The  demolition  of  Pennsylvania  Station  took  three   years.  

 

        LEGACY    

Pennsylvania  Station  was  the  result  of  a  decade’s  worth  of  planning  and  design.    It  required  the  vision  of  Alexander  Johnston  Cassatt   and  the  genius  of  Charles  McKim.    It  coincided  with  the  development  of  the  electric  locomotive,  the  improvement  of  the   environmental  impact  of  the  train  industry,  and  spawned  new  engineering  and  tunneling  techniques.    The  station  and  the  supporting   infrastructure  of  tunnels  under  the  Hudson  and  East  Rivers  cost  $114  million  dollars  upon  completion,  which  would  be  approximately   $2.7  billion  today.    The  PRR  funded  the  project  in  total.     Most  agree  today  that  the  structure  should  never  have  been  demolished,  as  it  was  an  icon  of  the  City  and  a  beacon  of  creativity.     Proving  the  adage  that  “you  don’t  know  what  you  have  until  it’s  gone,”  the  destruction  of  Pennsylvania  Station  ultimately  spurred   public  action.    Despite  its  failure  to  prevent  the  demolition  of  the  station,  AGBANY  successfully  galvanized  the  City  and  proved  the   worth  of  preserving  historic  sites.    In  1965  legislation  was  signed  to  help  protect  New  York  City’s  architectural  heritage.    (The  United   States  Supreme  Court  upheld  the  constitutionality  of  the  New  York  City  Landmarks  Law  in  1978).         This  legislation  ultimate  helped  to  create  the  New  York  City  Landmarks  Preservation  Commission,  which  was  the  first  of  its  kind  in  the   United  States.    Since  its  creation  in  1965  the  Commission  has  helped  preserve  multiple  buildings  and  neighborhoods,  perhaps  most   notably,  Grand  Central  Station,  which  was  threatened  in  the  late  1960s.        

APPENDIX    

 

The  loss  of  McKim’s  masterpiece  is  as  monumental  as  the  structure  was  itself.    It  serves  to  remind  us  that  preservation  is  not   merely  worthwhile  but  critical.  

                       

       

   

 

Research  by  Ina  Clark  

The Studebaker Building 1600  Broadway   (Northeast  Corner  of  Broadway  and  48th  Street)              

Date  Built   1902-­‐1903   Architect   The  Studebaker  Building  was  designed  by  James  Brown  Lord,  the  designer  of  Delmonico’s  at  44th  Street  and  Madison  Square  Park’s   Appellate  Division  of  New  York  State  (considered  his  most  important  commission).     Style  and  Materials   Red  brick  and  terra  cotta  with  a  large  roof  cornice  and  arched  windows  framed  by  ornamental  stonework  medallions.  Each  floor  was   about  2  feet  higher  than  the  standard  of  the  time,  creating  spaciousness  both  internally  and  externally.     Description  and  History   The  Studebaker  Building  (not  to  be  confused  with  the  far  uptown  building  of  the  same   name)  was  built  at  1600  Broadway  –  on  the  northeast  corner  of  Broadway  and  48th  Street  –   by  the  Juilliard  Estate  in  1902.  It  was  ten  stories  high  and  occupied  the  entire  block  front   between  Broadway  and  7th  Avenue,  with  113’  frontage  on  Broadway.   In  1903  The  Studebaker  (vehicle)  Company  gained  a  lease  on  the  building  for  both  a  factory   and  office  as  well  as  sales  rooms  on  the  first  floor.  The  building  included  a  large  elevator  to   move  cars  and  equipment  throughout  the  building.  Studebaker  was  known  for  luxurious   horse-­‐drawn  carriages,  single-­‐seat  vehicles,  and  early  automobiles.  Studebaker  moved  to   57th  Street  in  1910.   The  building  was  then  leased  to  Bustanoby  Frères,  owner  of  the  Café  des  Beaux  Arts,  for  99   years,  and  they  originally  planned  to  significantly  alter  the  building  (with  designs  by   Trowbridge  and  Livingston)  “in  line  with  the  original  design,”  including  two  additional  floors   and  a  roof  garden,  at  a  cost  at  that  time  of  up  to  $3  million.  With  additional  extensive   changes,  including  a  possible  hotel,  they  planned  to  rename  the  building  the  Palace  of  Fine   Arts.  Ultimately  the  Bustanoby  brothers  instead  transferred  their  lease  to  Benz  &  Cie  in   1911,  while  the  building  remained  the  property  of  Helen  Cossitt  Juilliard,  who  died  in  1916.   Baseball  legendary  John  McGraw  leased  the  second  floor  of  the  building  in  January  1912  to   open  a  billiard  and  poolroom.  In  the  1910s,  the  Mutual  Film  Company  had  both  offices  and   storage  space  at  the  Studebaker  (Charlie  Chaplin  was  a  contract  player  there).  Max  

Fleischer  Studios  (the  largest  animation  studios  outside  of  Hollywood)  were  housed  there  in  the  ‘20s  and  ‘30s.  They  created  the  first   Betty  Boop  animated  cartoon  at  the  Studebaker  in  1930  and  Popeye  was  created  there  in  1933.    

    Other  plans  for  the  building  included  a  restaurant  and  a  roof  lease  for  the  installation  of  a  commercial  sign  (at  $25,000  a  year  the   highest  price  paid  for  electric  signage).  The  ground  floor  and  basement  became  the  restaurant  Folies  with  the  upper  floors  modified   for  commercial  tenants.  Major  electric  signs  that  filled  the  space  over  the  years  included  Maxwell  House,  Chevrolet,  Braniff  and,   finally,  Sony.  The  ground  floor  was  home  over  the  decades  to  Ripley’s  Believe  it  or  Not  Odditorium  (1939),  Howard  Clothes  (1940),  and   Tony  Roma’s  A  Place  for  Ribs.   The  C.B.C.  Film  Sales  Company  (later  renamed  Columbia  Pictures  by  founders  Harry  Cohn,  Jack  Cohn,  and  Joseph  Brandt)  had  its  first   offices  at  1600  Broadway,  with  Frank  Capra  an  early  director  for  the  company.  

The  Ballroom  on  the  ground  floor  was  originally  called  Rector’s  and  at  various   times  was  named  the  Boardwalk  and  the  Café  de  Paris.  It  became  the  Cinderella   Ballroom  in  1924  and  the  Paul  Whiteman  Club  for  a  few  months  in  1927,  after   which  it  was  christened  the  Club  New  Yorker.  Among  the  headliners  there  were   the  legendary  Bix  Beiderbecke,  with  a  marker  designating  the  Cinderella  Ballroom   as  the  location  of  his  New  York  debut.       In  1979  the  Studebaker  Building  was  recommended  for  landmark  consideration   by  LPC;  no  action  was  taken.  Contributing  factors  to  the  lack  of  attention  included   the  misattribution  of  construction  to  1912,  no  notice  of  its  cultural  status  as  the   original  Studebaker  Building,  and  the  lack  of  identification  of  the  architect  as   James  Brown  Lord.  The  report  stated  that  it  was  designed  by  a  “minor  firm.”  Although  the  owner  had  suggested  that  the  cornice  was   dangerous,  a  report  in  1987  found  it  safe.  The  cornice,  however,  was  removed  in  1988,  further  harming  the  chances  for  landmark   designation.   In  the  1990s  additional  signs  were  mounted   around  the  building,  culminating  in  a  four-­‐story   sign  for  Absolut  Vodka.                    

  According  to  the  New  York  Times,  when  applying  for  permits  to  demolish  the   Studebaker,  Jeffrey  Katz,  the  chief  executive  of  property  owner  Sherwood  Equities   (which  purchased  the  building  in  1986),  said  that  he  had  seriously  explored   renovating  the  102-­‐year-­‐old  structure  but  that  doing  so  would  not  be  feasible.  "It's   drastically  out  of  place  at  this  time,"  Mr.  Katz  said.  "It  wants  now  to  become   something  else."       The  Studebaker  Building  was  demolished  in  2004  to  make  room  for  an  apartment   tower,  a  twenty-­‐  five  story,  136  units,  luxury  condominium  designed  by  architect   Einhorn  Yaffee  Prescott.        

Research  by  Sharon  Connelly  

The Ziegfeld Theatre   1341  Sixth  Avenue,  corner  of  54th  Street                                      

           

                           

 

The  Ziegfeld  Theatre  

  Location:   1341  Sixth  Avenue,  corner  of  54th  Street   Architect:   Joseph  Urban  and  Thomas  W.  Lamb   Built:   1927   Demolished:   1966   Style:   Art  Deco   Construction:   Stone  Clad   Type:     Theater   Seats:   1,660   Owners/Managers:   Florenz  Ziegfeld  (1927-­‐1932),  Billy  Rose  (1943-­‐1965)     History     The  Ziegfeld  Theatre  was  a  Broadway  Theater  located  at  the  intersection  of  Sixth  Avenue  and  54th  Street,  several  blocks  Northeast  of   the  theatre  district.  It  was  built  in  1927  and  was  razed  in  1966.  The  theatre  was  an  art  deco  masterpiece  with  a  unique  egg-­‐shaped   auditorium.       The  Ziegfeld  Theatre  was  named  for  the  famed  Broadway  impresario  Florenz   Ziegfeld,  who  built  it  with  financial  backing  from  William  Randolph  Hearst.   Designed  by  Joseph  Urban  and  Thomas  W.  Lamb,  it  opened  on  February  2,  1927   with  the  musical  Rio  Rita,  followed  by  Jerome  Kern's  landmark  musical  Show  Boat,   which  opened  on  December  27,  1927.     Due  to  the  decline  in  new  Broadway  shows  during  the  Great  Depression,  after   Ziegfeld's  death  in  1932,  it  operated  as  a  movie  theater,  the  Loew's  Ziegfeld,  for  a   decade  until  producer  Billy  Rose  purchased  the  theatre  in  1944.     The  Ziegfeld  housed  a  series  of  long-­‐running  hits  over  the  next  decade,  but  its   uptown  location  eventually  made  it  less  popular.  NBC  leased  the  Ziegfeld  for  use   as  a  television  studio  from  1955  to  1963.  The  Perry  Como  Show  was  broadcast   from  the  theater  beginning  in  1956.  It  was  also  used  to  present  the  televised   Emmy  Awards  program  in  1959  and  1961.    

In  1963  the  Ziegfeld  reopened  as  a  legitimate  Broadway  theater.  This  was  short-­‐lived  however,  as  Rose  began  to  assemble  abutting   properties  for  a  new  real  estate  project.  The  musical  Anya  (opened  November  29,  1965  for  16  performances)  was  the  last  musical  to   play  at  the  theater  prior  to  its  demolition  in  1966.     Notable  Broadway  premieres     • Rio  Rita  (1927)   • Show  Boat  (1927–1929)   • Ziegfeld  Follies  of  1931  (1931)   • Brigadoon  (1947–1948)   • Kismet  (1953–1955)     Notable  Broadway  revivals     • The  Red  Mill  (revised  version)  (1945)   • Show  Boat  (revised  version)  (1946-­‐1947)   • Of  Thee  I  Sing  (1951)   • Music  in  the  Air  (1951)   • Antony  and  Cleopatra  and  Caesar  and  Cleopatra  on  alternative  nights  (1951-­‐1952)   • Porgy  and  Bess  (1952)                    

  Bill  Morrison  collection,  courtesy  of  the  Shubert  Archive.  

A  fragment  of  the  Joseph  Urban  facade,  a  female  head,  can  be  seen  in  front  of  the  private  home  at  52  East   80th  Street.  The  box  from  the  cornerstone  and  its  contents  are  in  the  New  York  Public  Library's  Billy  Rose   Theater  Collection.   Sculpture  fragment  from  the  Ziegfeld  Theatre  facade.   Photo:  Wikipedia  

 

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Architecture     Joseph  Urban   Joseph  Urban  was  one  of  the  originators  of  the  American  Art  Deco  style.   Remaining  buildings  in  New  York  City  include  the  The  New  School  building  and   the  base  of  the  Hearst  Tower.    In  addition  to  architecture,  Joseph  Urban  also   designed  stage  designs,  including  for  the  Ziegfeld  Follies.    All  of  his   architectural  and  stage  designs  were  theatrical,  flamboyant,  decorative,  and   illusionistic.    Urban  believed  that  public  space  should  be  designed  with  the   same  sense  of  total  environment  and  aesthetic  pleasure  with  which  one   created  a  stage  setting.     The  idea  behind  the  Ziegfeld  Theatre  was  the  creation  of  an  architectural   design  which  should  express  in  every  detail  the  fact  that  here  was  a  modern   playhouse  for  modern  musical  shows.    The  strong  decorative  elements  of  the   facade  have  nothing  to  do  with  usual  architectonic  proportions.  They  are   meant  as  a  poster  for  the  theater.    The  interior  was  designed  with  no   moldings  so  that  everything  would  flow  together  smoothly,  "like  the  inside  of   an  egg,"  and  the  decor  was  envisioned  as  a  single,  unifying,  encompassing   mural.  "The  carpet  and  seats,"  explained  Urban,  "are  in  tones  of  gold,   continued  up  the  walls  to  form  the  base  of  the  mural  decoration  where   heroes  of  old  romance  form  the  detail  in  flowering  masses  of  color   interspersed  with  gold."  For  Urban  this  was  not  merely  decoration,  but  a   carefully  thought–out  scheme  for  enhancing  the  experience  of  the  spectators:     "The  aim  .  .  .  was  to  create  a  covering  that  would  be  a  warm  texture   surrounding  the  audience  during  the  performance.  In  the  intermission  this  design  serves  to   maintain  an  atmosphere  of  colorful  gaiety  and  furnish  the  diversion  of  following  the  incidents   of  an  unobtrusive  pattern."       Thomas  W.  Lamb   Thomas  W.  Lamb  achieved  recognition  as  one  of  the  leading  architects  of  the  boom  in  movie   theater  construction  of  the  1910s  and  1920s.  Lamb  was  instrumental  in  establishing  and   developing  the  design  and  construction  of  the  large,  lavishly  decorated  theaters,  known  as   "movie  palaces",  as  showcases  for  the  films  of  the  emerging  Hollywood  studios.  His  first   theater  design  was  the  City  Theatre,  built  in  New  York  in  1909  for  film  mogul  William  Fox.  His  

designs  for  the  1914  Mark  Strand  Theatre,  the  1916  Rialto  Theatre  and  the  1917  Rivoli  Theatre,  all  in  New  York's  Times  Square,  set  the   template  for  what  would  become  the  American  movie  palace.    Among  his  most  noted  designs  that  have  been  preserved  and  restored   is  Warner's  Hollywood  Theatre  (1930)  in  New  York  (now  the  Times  Square  Church).    Aside  from  movie  theaters,  Lamb  is  noted  for   designing  (with  Joseph  Urban)  New  York's  Ziegfeld  Theatre,  as  well  as  the  third  Madison  Square  Garden  (1925)  and  the  Paramount   Hotel  in  midtown  Manhattan.     Demolition  and  Redevelopment   Billy  Rose  had  bought  adjoining  properties  to  make  the  location  attractive  to  developers,  but  died  before  he  could  close  a  deal.  His   estate  sold  the  property  for  demolition,  and  the  Ziegfeld  Theatre  was  torn  down  in  1966  to  make  way  for  a  625  foot,  50  floor   skyscraper,  the  Fisher  Bros.  Burlington  House  (later  renamed  the  Alliance  Capital,  and  then  Alliance  Bernstein  building).    It  was   designed  by  Emery  Roth  &  Sons  and  completed  in  1969.    It  is  an  unrelieved  slab  structure  in  corporate  international  style,  faced  with   dark  glass.  Its  small  plaza  is  dominated  by  its  sprinkling  fountain  like  a  dandelion  seedhead.      

The  New  Ziegfeld  Theatre   A  second  Ziegfeld  Theatre,  named  in  honor  of  the  original,  is  located  at  141  West   54th  Street,  a  few  hundred  feet  from  the  site  of  the  original  Ziegfeld  Theatre.     Designed  as  large  single  screen  movie  theater  (1,131  seats),  the  last  of  its  kind  in   Manhattan,  it  opened  in  1969  and  remains  in  operation  today.    It  is  one  of  the  last   large-­‐scale  movie  palaces  built  in  the  United  States.  It  was  constructed  by  Emery   Roth  &  Sons  from  designs  by  Irving  Gershon  and  interior   Research  by  Karen  Pedrazzi   designs  by  John  J.  McNamara  (who  had  been  an  associate  of   original  Ziegfeld  architect  Thomas  W.  Lamb).    

The Drake Hotel

50  East  57th  Street,  New  York,  NY  (between  Park  Avenue  &  Madison  Avenue)  

 

 

   

The  Drake  Hotel  was  a  hotel  located  at  Park  Avenue  and  57th  Street,  in  New  York.     The  hotel  was  built  in  1926-­‐27  by  the  real  estate  organization  of  Bing  and  Bing  and  designed  by   Emery  Roth.  It  was  a  21  floor  complex  with  495  rooms.  "It  boasted  innovations  such  as  automatic   refrigeration  as  well  as  spacious,  luxurious  rooms  and  suites."  Fauchon  chocolates  was  located  on   the  ground  floor.     A  mid-­‐block  addition  to  the  hotel,  which  was  on  the  northwest  corner  at  56th  Street,  was  erected   in  the  1960s.       It  shared  the  Park  Avenue  block  front  with  the  handsome  black  office  tower  with  arched  windows   at  450  Park  Avenue.     The  Drake  had  a  polished  red-­‐granite  one-­‐story  base  beneath  two  limestone  stories.  The  21-­‐ story,  beige-­‐brick  building  had  three  setbacks  and  beautiful   three-­‐story  columns  supporting  large  broken  pediments  on   its  avenue  frontage  at  the  top  of  its  base  and  attractive  façade  decorations  at  its  top.  It  had  a   large  entrance  marquee  on  the  side  street  with  sidewalk  landscaping  and  a  large  lobby.  In  the   early  1960’s,  a  nightclub  and  discotheque  at  the  hotel,  known  as  Shepheard’s,  handsomely   outfitted  with  Egyptian-­‐style  décor,  became  the  city’s  first  major  public  disco.       In  an  episode  of  NBC's  Today  Show  from  the  mid-­‐1960s,  Shepheard's  Club  at  The  Drake  Hotel  was   featured  in  a  segment  with  Barbara  Walters.  Shepheard's  was  touted  as  the  most  fashionable   nightclub  of  the  time,  where  people  like  Lee  Radziwill  and  Julie  Newmar  danced  The  Frug  to  a  live   disc  jockey.     Shepheard’s  was  a  hotspot.  It  was  hip  and  posh  and  cool.  The  club  was  open  seven  days  a  week,   served  cocktails,  dinner  and  supper,  and  was  open  until  3pm.  It  was  a  famous  dance  scene.  On   April  26,  1964,  the  infectious  new  dance  the  ‘Jamaica  Ska,’  just  imported  from  the  Caribbean   island  by  dance  lovers  of  New  York’s  jet  set  made  its  controversial  U.S.  debut,  at  Shepheard’s   nightspot.    

Jimmy  Hendrix  at  the  Drake  Hotel  

Silent  film  star  Lillian  Gish  lived  at  the  hotel  from  1946-­‐1949.  Other   notable  guests  included  Frank  Sinatra,  Muhammad  Ali,  Judy  Garland,  and   Glenn  Gould.  Restauranteur  Toots  Shor  lived  there  in  his  final  years.   Songwriter  Jerome  Kern  collapsed  on  the  sidewalk  in  front  of  the  Drake   on  November  5,  1945.     In  the  1960s  and  1970s  the  Drake  Hotel  was  the  preferred   accommodation  in  New  York  for  a  number  of  touring  rock  bands,  such  as   Led  Zeppelin  and  The  Who.  During  their  stay  there  in  1973,  Led  Zeppelin   had  $180,000  stolen  from  a  safe  deposit  box  at  the  hotel.  The  money  was   never  recovered  and  the  identity  of  the  thief  or  thieves  has  never  been   discovered.  The  band  later  sued  the  Drake  Hotel  for  the  theft.  Jimmy   Hendrix  was  also  a  regular.        

Robert  Plant  of  Led  Zeppelin  arguing  about  his  hair  with  a  New  York  old  lady  in  the  lobby  of  the  Drake  Hotel  in  1973.  The  scene   was  immortalized  in  Led  Zeppelin  music  video  of  Traveling  Riverside  Blues.      

                                     

      In  2006  the  hotel  was  sold  for  $440  million  to  developer  Harry  Macklowe.   Demolished  in  2007,  the  site  remained  vacant  until  2011.     On  September  26th,  2011  Macklowe  Properties  and  CIM  Group  began   excavating  the  construction  site  for  432  Park  Avenue.   What  has  been  named  the  Western  Hemisphere’s  tallest  residential   building  is  currently  completing  construction  in  Manhattan’s  Midtown   East  neighborhood  between  56th  and  57th  Streets.  The  1,400  foot  tall   building  known  as  432  Park  Avenue  comes  from  CIM  Group  and   Macklowe  Properties.  Architect  Rafael  Vinoly’s  innovative  slender  design   includes  6  components,  two-­‐story  breaks  every  12  floors  to  reinforce  the   building’s  structural  integrity  and  reduce  wind  load.  The  tower  is   designed  to  have  eighty-­‐four  3,969-­‐square-­‐foot  stories,  each  with  six  100-­‐ square-­‐foot  windows  per  face.   Residents  on  higher  floors  will  experience  expansive  views  while  looking  down   upon  New  York  City’s  skyline,  including  the  nearby  Chrysler  Building  and   Empire  State  Building.   The  building  has  received  mixed  reviews,  praised  by  some,  while  vilified  by   others.     “Some  genuinely  distinguished  architecture  is  being  created  once  again  in   Manhattan.”  wrote  James  Gardner  of  the  Real  Deal  website.  And  Paul   Goldberger  noted  in  Vanity  Fair  that  “Viñoly’s  432  Park,  on  the  outside,  is  as   sophisticated  as  One57  is  glitzy.”   While,  Martin  Filler  wrote  in  The  New  York  Review  of  Books:  “  not  one  of  New   York's  postmillennial  claimants  to  that  lineage  possesses  an  iota  of  the   aesthetic  élan  that  distinguished  those  early  skyscrapers,  internationally   renowned  as  America's  signal  contribution  to  modern  architectural  form.”,   adding  “Much  as  the  new  super-­‐tall  New  York  condos   Research  by  Will  Heyer   may  serve  that  same  general  purpose,  these  are  no  works   of  art.  If,  as  Goethe  posited,  architecture  is  frozen  music,   then  these  buildings  are  vertical  money.  —    

The Hippodrome  

                                                         

1120  Avenue  of  the  Americas  (Between  43rd  and  44th  Streets,  on  the  east  side  of  Sixth  Avenue)   Original  address  was  (756  Sixth  Avenue)  

 

Built  in  1905   Architect:  Thomas  W.  Lamb,  J.H.  Morgan     Use  &  Description   Theater  with  5,200  person  seating  capacity   The  exterior  of  the  red  brick  and  terra-­‐cotta  building  was  Moorish  in  style,  with  two  corner  towers,  each  of  which  was  topped  by  a   globe  covered  in  electric  lights.   The  stage  was  12  times  larger  than  any  Broadway  "legit"  house  and  capable  of  holding  as  many  as  1,000  performers  at  a  time,  or  a   full-­‐sized  circus  with  elephants  and  horses.   There  was  also  an  8,000-­‐gallon  clear  glass  water  tank  that  could  be  raised  from  below  the  stage  by  hydraulic  pistons  for  swimming-­‐ and-­‐diving  shows.     Historical  and  Cultural  Significance,  Notable  Quotes  &  Happenings     Largest  and  most  successful  theater  of  its  time   Performances  included   Lavish  spectacles  complete  with  circus  animals,   diving  horses,  opulent  sets,  and  500-­‐member   choruses.   Popular  vaudeville  artists  of  the  day   Harry  Houdini,  in  1918,  made  a  10,000-­‐pound   elephant  disappear.  He  created  a  sensation.   When  Houdini  fired  a  pistol,  Jennie  vanished   from  view.   The  Hippodrome  opened  on  April  12,  1905  with  a   production  titled  "A  Yankee  Circus  on  Mars."    

One  year  following  the  opening  of  Luna  Park,  Frederick  Thompson  &   Elmer  Dundy  built  the  Hippodrome,  one  block  away  from  the  newly   named  Times  Square.  The  goal  was  to  radically  change  the  world  of   Times  Square  in  two  ways.  First,  its  low  admission  prices  were  aimed   at  the  middle  class,  who  had  been  unable  to  visit  the  costly  Broadway   theatres.  Second,  it  brought  the  high-­‐tech  pleasures  of  the   amusement  parks  to  the  inner  city.  The  combination  of  these  two   factors  made  the  Hippodrome  what  Thompson  called  a  "gigantic  toy"   for  the  masses.  "The  toymaker  of  New  York,"  however,  designed  the   theater  not  for  children,  but  for  adults.  In  Thompson's  opinion,  the   turn-­‐of-­‐the-­‐century  American  adult  suffered  from  too  much  work  and   too  little  play.  He  had  first  created  the  enlarged  playground  that   allowed  them  to  return  to  their  childhoods.  As  was  the  purpose  of   Luna  Park,  the  fantastic  shows  at  the  Hippodrome  would  temporarily   offer  an  escape  for  its  visitors  away  from  their  grim  world.     •   Electricity  was  used  in  every  conceivable  way  in  the  Hippodrome,  from  the  obvious  to  the  inventive.  The  entire  block-­‐long   facade  was  itself  an  electrical  billboard  that  "threw  a  fire  and  glare  of  electric  illumination  for  miles."  When  approaching  the  theatre,   "a  tumult  of  sudden  light  hit  you  on  the  eyeballs  ...  you  couldn't  possibly  pass  it  by  unnoticed."  The  Hippodrome  threw  the  spark  that   would  forever  light  Times  Square.  The  inside  of  the  theatre  was  as  much  an  unequalled  lighting  spectacle.  The  amount  of  current  used   by  the  Hippodrome's  stage  was  more  than  the  average  electrical  station  could  supply  at  the  time.             •   In  1925,  movies  were  added  to  the  vaudeville,  but  within  a  few  years  competition  from  the  newer  and  more  sumptuous  movie   palaces  in  the  Broadway-­‐Times  Square  area  forced  Keith-­‐Albee-­‐Orpheum,  which  was  merged  into  RKO  by  May  1928,  to  sell  the   theatre.  Several  attempts  to  use  the  Hippodrome  for  plays  and  operas  failed,  and  it  remained  dark  until  1935,  when  producer  Billy   Rose  leased  it  for  his  spectacular  Rodgers  &  Hart  circus  musical,   "Jumbo,"  which  received  favorable  reviews  but  lasted  only  five   months  due  to  the  Great  Depression.   Demolished   August  16,  1939   Replaced  with  The  Hippodrome  Center   21  Floor  Office  Building  (originally  built  as  a  parking  garage)   Built  1951        

         

   

       

 

Research  by  John  Harris  

Tammany Hall 141  East  14th  Street        

 

Tammany  Hall  -­‐  The  2ND  Headquarters  (1867  -­‐1927)  of  the  “Tammany  Hall”  Political  Machine      

“Tammany  Hall”  has  become  synonymous  with  political  corruption  and  outrageous  patronage.  But  there   really  was  a  Tammany  Hall—in  fact,  this  was  the  second  of  them.  The  first  was  on  Frankfort  and  Nassau   Streets,  and  the  New  York  Sun  newspaper  moved  in  when  the  Tammany  Society,  a  fraternal  and  patriotic   social  society  founded  in  1789,  moved  out.     This  Tammany  Hall  was  situated  on  14th  Street,  between  Third  Avenue  and  Irving  Place.  The  cornerstone   was  laid  on  the  4th  of  July  in  1867  and  the  hall  was  officially  dedicated  when  it  welcomed  the  Democratic   National  Convention  the  following  year.  (The  convention,  by  the  way,  selected  Horatio  Seymour  as  its   nominee  for  president.  He  was  soundly  trounced  by  Ulysses  S.  Grant.)           The  three-­‐story  red  brick  building  had  a  huge  auditorium,  plus  a  smaller  one  that  became  Tony  Pastor's   Music  Hall,  where  vaudeville  had  its  beginnings.  The  basement  contained  the  Café  Ausant,  where  one   could  see  tableaux  vivant,  gymnastic  exhibitions,  pantomimes,  and  Punch  and  Judy  shows.  There  was  also   a  bar,  a  bazaar,  a  Ladies'  Cafe,  and  an  oyster  saloon.    But  all  of  this  was  just  a  sideshow  to  the  political   institution  built  by  Boss  William  M.  Tweed,  who  laid  the  groundwork  for  Tammany  to  control  the  New  York   Democratic  Party  for  70  years.  An  estimated  $75  million  to  $200  million  were  swindled  from  the  city  by   Tweed  and  his  friends  between  1865  and  1871.  But  that’s  not  how  they  stayed  in  business.  Tammany   maintained  control  by  befriending  and  assisting  the  immigrants  who  were  pouring  into  New  York.  In   return,  they  expected  newly  minted  citizens  to  vote  for  Tammany  candidates.  In  l888,  12,000   municipal  jobs  and  a  payroll  of  $12  million  in  just  Manhattan  and  a  slice  of  the  Bronx  were   handed  out  through  Tammany’s  patronage.  This  was  a  bigger  distribution  of  resources  than  all   of  Andrew  Carnegie’s  iron  and  steel  works.  In  1854  Fernando  Wood  became  the  first   Tammany  Democrat  mayor  of  the  city.  For  the  next  80  years,  until  Fiorello  LaGuardia  became   mayor  in  1934,  the  antimachine  reformers  only  controlled  the  city  for  a  total  of  10  years.  In   1927  the  building  on  14th  Street  was  sold  to  make  way  for  a  tower  being  added  to  the   Consolidated  Edison  Company  Building.  Tammany  built  itself  a  new  headquarters  at  Union   Square  …..      Photo  Source:  NYC  Architecture                  Article  Source:  Time  Shutter  New  York        

Tammany  Hall        

   

Photo  Source:  Time  Shutter  New  York                                                                                                                                 Location:  141  East  14th  St.  (Near  Union  Square)     Date  Built:  1867  –  1868     Architect:  Not  Readily  Determined  (not  surprising  given  history  of   Tammany  Hall)     Style:  Italianate     Materials  Used:  Rendered  Brick     Type:  Political  Club  and  Theater  Club       Sold/Demolished:  Consolidated  Edison  Purchased  in  1927  and   Demolished     Replacement:  Expansion  of  the  Consolidated  Edison  Company   Building     Information  Source:  NYC  Architecture  &  Time  Shutter  New  York    

                                                                                                                      Photo   Source:   NYC                  

         

 

Research  by  Renee  Cafaro  

The Biltmore Hotel

Madison  Avenue  between  43rd  &  44th  Streets  

 

 

The  Biltmore  hotel  was  originally  assigned  to  design  team  Charles  A.  Reed  and  Allen  H.   Stem  in  1903,  but  before  Reed’s  death  in  1911,  William  &  Wetmore  partnered  up  and   finished  the  project  that  opened  on  New  Year’s  Day  1913.  Thus  these  same  architects   who  designed  the  adjacent  Grand  Central  Terminal  are  noted  as  the  architects  of  record   for  the  Biltmore.  It  was  one  of  the  first  three  hotels  in  the  original  “Terminal  City”   development.  Architecturally,  it  had  many  interesting  features  including  solid  masonry   façade,  and  its  own  entrance  to  the  train  terminal,  called  “The  Kissing  Room.”  It  had  two   towers  between  which  was  a  garden  terrace  that  was  used  as  an  ice  skating  rink  in  the   winter.  The  Biltmore  was  seen  as  the  epitome  of  Jazz  Age  luxury.     Among  its  well-­‐known  interior  features  was  a  direct  connection  to  Grand  Central   Terminal,  one  of  the  first  indoor  swimming  pools  and  Turkish  baths,  rooftop  gardens  on   the  sixth  floor  setback,  and  a  Palm  Court  with  a  golden  timepiece  made  famous  in   popular  culture  by  the  saying,  "Meet  me  under  the  clock."   It  has  a  rich  historical  background  The  Treaty  of  the  Danish  West  Indies  of  1916  was   signed  at  the  hotel,  which  transferred  possession  of  the  Danish  West  Indies,  from   Denmark  to  the  United  States,  making  them  the  now  the  US  Virgin  Islands.  In  1942,  the   hotel  was  the  location  of  the  Biltmore  Conference,  a  meeting  of  mostly  Zionist  groups   that  produced  the  Biltmore  Program,  a  series  of  demands  regarding  Palestine.   It  also  has  a  place  in  literary  history  as  it  was  written  about  by  F  Scott  Fitzgerald  and  was   a  regular  meeting  place  for  J.D.  Salinger.     The  Biltmore  was  at  the  epicenter  of  the  women’s  movement  when  the  city  Human  Rights  Commission  ordered  the  hotel  to  open  its   Men's  Bar  to  women  in  the  1960s.  The  bar,  which  was  subsequently  renamed  the  Biltmore  Bar,  was  located  on  Madison  Avenue  and   43rd  Street.      

The  Preservation  Battle:  Demolition  began   suddenly  on  August  14,  1981,  taking  many   by  surprise.    In  an  intense  three-­‐day  effort,   preservation  groups  such  as  the  Municipal   Art  Society  (MAS)  and  New  York   Landmarks  Conservancy  (NYLC)  rushed  to   get  a  court  restraining  order  to  stop  what   they  called  a  "sneak  attack"  demolition  as   August  14th  was  a  Friday.  With  a   restraining  order  in  place,  the  Landmarks   Preservation  Commission  (LPC)  toured  the   building  to  determine  if  any  interiors  could   possibly  be  designated  along  with  the   hotel's  exterior,  but  found  the  interiors  on   the  lower  floors  of  the  hotel,  including  the   famed  Palm  Court,  almost  entirely   demolished.    Nevertheless,  the  LPC   scheduled  a  public  hearing  to  determine   granting  landmark  status  to  the  building's   exterior  and  its  remaining  significant   interiors,  including  the  ornate  ballroom  on   the  19th  floor,  its  foyer,  and  the  stairway  in   the  lobby.     Compromise  Reached:  At  a  September  1981  Landmarks  Preservation  Commission  meeting,  landmark  designation  was  not  granted  to   the  Biltmore  Hotel  or  any  of  its  interior  spaces.  However,  a  private  agreement  was  reached  between  the  Milstein’s  and  the  NYLC  that   would  restore  the  Palm  Court  (with  its  famous  clock)  to  a  "reasonable  approximation''  of  its  architectural  shape  and  space  as  of  August   13th,  the  day  before  the  hotel  closed  and  demolition  began.    The  agreement  also  retained  several  other  features,  but  allowed  the   owners  to  demolish  the  ballroom  and  alter  the  exteriors.    To  assure  the  ''accuracy  and  adequacy''  of  the  restoration  work  on  the  Palm   Court,  the  owners  agreed  to  retain  an  architect  acceptable  to  the  NYLC  to  act  as  a  consultant  with  the  office  building's  designers.   Two  years  later,  the  NYLC  agreed  to  nullify  the  agreement  requiring  the  owners  to  re-­‐create  portions  of  the  Palm  Court  and  other   features  of  the  hotel.    The  Milstein’s  and  the  NYLC's  appointed  architect  found  that  too  much  historic  fabric  had  been  lost  and   reconstructing  the  Palm  Court  would  be  a  ''sentimental  but  artificial  gesture.''    Some  contended,  however,  that  substantial  portions  of   the  Palm  Court  had  been  lost  after  the  NYLC  reached  its  agreement  with  the  Milstein’s,  and  many  preservationists  blamed  the  owners   for  this  loss.  

The  hotel  was  stripped  down  to  its  steel  structural   skeleton  and  rebuilt  as  Bank  of  America  Plaza.  In   2013,  it  became  known  just  by  its  address  335   Madison  Avenue.       Current  building:     This  address  will  be  going  through  yet  another   transformation  in  the  much-­‐talked-­‐about  One   Vanderbilt  project  that  will  be  a  very  modern  and   very  tall  project.  Renderings  below:        

Research  by  Buzz  Beitchman  

Union Dime Savings Bank Building 40th  Street  and  Avenue  of  the  Americas     The  

Union  Dime  Savings  Bank  was  founded  in  1859  with  offices  on  the  Lower  East  Side.    An  interesting  anecdote  is  that  it  was  the  first   bank  to  use  the  word  “Dime”  in  its  name.    The  practice  was  later  copied  at  banks  in  New  York  and  across  the  country.     In  1874  the  bank  moved  to  its  own  sumptuous  building  on  Greeley  Square  occupying  the  southern  intersection  of  Broadway  and  6th   Avenue.  The  bank  began  its  plan  to  move  north  in  1906  with  the  purchase  of  a  plot,  110  (40th  Street)  by  98  feet  (6th  Avenue)  for  the   sum  of  $550,000.     Construction  was  begun  in  1907  under  a  design  by  architect  Alfred  H.  Taylor.    The  building  was  in  Italian  Renaissance  style  one  of  the   designs  popular  for  banks  since  the  Silver  Panic  of  1893.  Such  stolid  architecture  gave  banks  the  appearance  of  substantial  wealth  and   permanence.    New  York  continues  to  abound  in  former  bank  building  constructed  in  this  and  similar  neo-­‐classical  styles.       Taylor  engaged  the  then  notable  artist  Henry  Varnum  Poor  to  decorate  the  large  48  foot-­‐high  central  ceiling.    Varnum  Poor  did  so,  as   described  in  a  1927  New  York  Times  article,  with  a  tiled   ceiling  in  the  “Byzantine”  style.    This  consisted  of   geometric  shapes  –  stars,  circles,  squares,  etc.,   surrounding  Varnum  Poor’s  favorite  themes  –  dogs,   cats,  flowers  and  babies,  as  related  in  the  Times  article.       The  bank  moved  to  its  new  building  in  1908/9,  selling   the  Greeley  Square  building  to  a  South  African   consortium  for  a  record  high  price  for  the  area  of  one   million  dollars  or  $250  per  square  foot.    The  old  building   was  occupied  by  a  haberdasher  until  its  demise  in  the   1950s.     The  bank  moved  to  its  fourth  location  in  1956  and  the   building  at  40th  Street  and  6th  Avenue  was  demolished   to  make  room  for  a  high-­‐rise  tower  that  occupies  the   space  to  this  day.       The  bank  closed  its  independent  operation  in  1981.        

               

 

Research  by  Sam  Johnson  

The Hotel Astor 1515 Broadway

The  Hotel  Astor:     Architects:  Clinton  &  Russell;  Charles  W.  Clinton  (l838-­‐  l910)  and  William   Hamilton  Russell  (1856-­‐l907).     Significance:   Shortly  before  the  opening  of  the  Hotel  Astor  in  1904,  the  owner,   William  Waldorf  Astor,  predicted  in  The  New  York  Times  that  the   new  building  would  be  "the  finest  hotel  in  the  world."    Lavishness   and  elegance  were  apparent  throughout  the  building,  from  the   richly  ornamented  exterior  to  the  carefully  decorated  public   rooms  and  guest  accommodations.  The  hotel  was  acclaimed  for  its   fireproof  construction  and  for  its  many  technical  innovations,   including  an  incinerator,  thermostat  in  every  room,  and  air-­‐ conditioning.       Date  of  erection:  Begun  1902  and  opened  in  September  1904     Builder,  suppliers:  John  Downey  was  the  builder.  The  architects  designed  the  interior  decoration.  The  ornamental  plaster   work  was  carried  out  by  Mr.  Ringelke;  and  the  following  artists  executed  work  on  the  interior  :  W.  De  Leftwich  Dodge,   Alexander  Malcolm,  Carlson  Chapman,  A.  C.  Rahn,  Emens  and  Unitt,  and  Paul  Grafe.  The  public  rooms  were  furnished  by  W.   &  J.  Sloan,  and  the  bedrooms  and  suites  by  John  Wanamaker.     Historical  Notes:  Longacre  Square  was  the  former  name  of  Times  Square   in  Manhattan.  It  was  renamed  Times  Square  in  1904  in  honor  of  the  New   York  Times  raising  the  first  tall  building  in  the  neighborhood.  The  subway   reached  42nd  street  in  1905.     The  hotel  was  built  in  a  fashion  similar  to  the  ocean  liners  of  its  day.  No   expense  was  spared  in  the  construction.       There  was  no  public  electricity  available  in  1904.  A  coal-­‐powered  steam-­‐   driven  plant  in  the  sub-­‐basement  supplied  the  entire  building  with  DC   current.  The  Engine  Room  employed  150  people.  The  plant  had  a  coal   furnace,  a  gigantic  boiler,  four  large  dynamos  and  a  massive  storage   battery  that  powered  the  kitchen,  elevators  and  14000  electric  lights,  via   30  miles  of  copper  cable.  Kitchen  1904,  Ventilated  Stoves.  The  ventilation   system  that  cooled  the  dynamos  also  served  the  electric  stove  and  ovens   by  drawing  heat  away  through  the  use  of  vacuum  ducts,  similar  to  those  

found  in  the  workings  of  an  ocean-­‐liner        

In  the  early  1960’s,  the  building  looked  stark,  stripped  of  all  frills.  It  was  a   means  of  preparing  a  building  for  demolition.  The  same  tactics  were   used  in  1986  to  deny  1600  Broadway  of  its  historic  status,  making  way   for  demolition.  The  management  gradually  removed  all  that  is  unique   about  the  building,  so  that  it  became  unworthy  of  preservation.  Many   people  and  organizations  tried  to  prevent  the  demolition.  The  Miniskoff   Theater  was  built  at  the  base  of  1515  Broadway  as  a  concession  to  the   protest  that  the  palace  of  antiquity,  which  was  New  York’s  premier   venue  for  culture  and  entertainment,  was  being  replaced  by  just  another   office  building.        

Research  by  Layla  Law-­‐Gisiko  

The Helen Hayes Theatre        

210  West  46th  Street  

 

The  Helen  Hayes  Theater,  aka  Fulton  Theatre  was  a  Broadway  theatre  located  at  210  West  46th  Street  in  New  York  that  was  opened  in   1911.  It  was  renamed  the  Helen  Hayes  Theatre  in  1955.  The  theatre  was  demolished  in  1982.  Since  a  new  Helen  Hayes  Theatre  now   exists  in  Manhattan,  the  Fulton  Theatre  is  now  sometimes  referred  to  as  the  First  Helen  Hayes  Theatre.     History     Built  by  the  architects  Herts  &  Tallant  for  Henry  B.  Harris  and  Jesse  Lasky,  it  was  originally  opened  on  April  27,  1911,  under  the  name   Folies-­‐Bergère  as  a  dinner  theatre  with  vaudeville.  The  building  featured  three  murals  and  a  color  scheme  by  leading  American   muralist  William  de  Leftwich  Dodge.  Eighteen-­‐year-­‐old  Mae  West  was  discovered  here  by  the  New  York  Times  at  her  Broadway  debut   on  September  22,  1911.  Closing  after  that,  the  theatre  reopened  on  October  20,  1911,  as  the  Fulton  Theatre.  The  theatre  was   managed  by  Abraham  L.  Erlanger  from  1921,  until  his  death  in  1930.     In  1955,  the  theatre  was  renamed  the  Helen  Hayes  Theatre  in  honor  of  the   renowned  actress  Helen  Hayes  and  re-­‐opened  under  that  name  on   November  21.     In  1982,  the  theatre  was  demolished,  along  with  the  Morosco,  Bijou,  Gaiety   and  Astor  Theatres,  to  make  way  for  the  Marriott  Marquis  Hotel,  which  now   houses  the  Marquis  Theatre.  Parts  of  the  Helen  Hayes  Theatre  were  salvaged   before  the  theatre's  demolition  and  were  used  to  build  the  Shakespeare   Center,  home  of  the  Riverside  Shakespeare  Company  on  the  Upper  West   Side,  which  was  dedicated  by  Miss  Hayes  and  Joseph  Papp  in  September   1982.     Since  Helen  Hayes  was  still  living  at  the  time  of  the  demolition  of  the  theatre   that  bore  her  name,  it  was  decided  to  rename  the  nearby  Little  Theatre  at   240  West  44th  Street  in  her  honor.     Besides  having  had  Mae  West,  the  Fulton  also  had  English  actor  Robert   Morley  in  the  title  role  of  the  play  Oscar  Wilde  by  Leslie  and  Sewell  Stokes  in   1938.  The  play  ran  for  247  performances  and  its  success  launched  Morley's   career  as  a  stage  actor  on  both  sides  of  the  Atlantic.    

Audrey  Hepburn  starred  in  the  Gilbert  Miller  production  of   Gigi,  which  opened  at  the  Fulton  on  November  24,  1951,   and  ran  for  219  performances.     In  1973,  it  was  announced  that  Atlanta-­‐based  hotelier   John  Portman,  Jr.  planned  to  build  an  immense  and   modern  new  hotel  complex  directly  in  the  heart  of  Times   Square.  His  intended  location:  right  on  Broadway,   between  45th  and  46th  Street.  This  announcement   electrified  and  galvanized  city  residents,  both  for  and   against  the  urban  renewal  project.  On  the  one  hand,  many   people  (including  those  in  city  government)  loved  the  idea  

Susan  Sarandon  being  arrested  during  a  peaceful  protest  to   save  the  Helen  Hayes  Theater   of  injecting  so  much  capital  and  new  construction  into   the  heavily  depressed  theater  district.  On  the  other   hand,  actors,  producers,  and  theater  patrons  alike   decried  the  loss  of  three  functioning  Broadway  stages   along  with  two  cinemas.   Actors  young  and  old,  including  Susan  Sarandon,   gathered  in  protest,  sending  letters  and  making  phone   calls  to  various  members  of  city  government,  begging   them  to  “save  Broadway.”  For  a  time,  their  efforts  were   rewarded  with  success:  Portman  seemed  to  back  down.   But  in  1980,  he  came  back  at  his  detractors  in  full  force,   garnering  support  from  city  government  including  Mayor  Ed  Koch,  who  helped  to  secure  financial  subsidies  for  the  hotel’s   construction.  In  1982,  the  wrecking  balls  arrived  on  the  block.  One  by  one,  the  near  century-­‐old  theaters  were  reduced  to  piles  of   rubble.      

Research  by  Tony  Testa    

The Old Metropolitan Opera House 1411  Broadway   (between  West  39  and  West  40  Streets)   th

                                                       

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Description  of  The  Old   Met:   The  Metropolitan  Opera   House  was  once  located   at  1411  Broadway   spanning  an  entire  block   between  West  39  St  and   West  40  St.  In  the  1880s,   a  bold  move  was  made  to   build  an  opera  house   ‘uptown’  closer  to  the   wealthy  along  Fifth   Avenue.  Although  a   relatively  plain  exterior,   the  interior  could  rival  any   European  opera  house.   The  first  performance  was   Gounod’s  Faust  on   October  22,  1883  and  the   3600+  seats  were  filled.  Years  of  obstacles  such  as  fire  and  the  Great  Depression  put  strain  on  the  opera  house,  but  it  endured.  That  is,   until  the  space  and  facilities  became  outdated.  The  new  Lincoln  Center  facilities  were  too  tempting  and  the  Metropolitan  Opera  House   decided  to  close  its  doors.  Desperate  attempts  to  landmark  the  building  were  made,  but  sadly  the  very  young  Landmarks  Preservation   Commission  voted  6-­‐5  against  the  status.  In  1967  the  building  was     demolished.         Date  Built:   1882-­‐1883  with  its  first  performance  on  October  2,  1883   Architect:   Designed  by  J.  Cleaveland  Cady  (Cady,  Berg  &  See).  In  1930  it  was  re-­‐designed  by  the  Carrére  &  Hastings     architectural  firm.   Style:     th

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Italian  Renaissance,  with  an  exterior  that  was  considered  architecturally  unappealing  by  most  critics  of  the  day.    Attempts  at  simple   European  design  were  made  with  successive  rows  of  arches  and  a  balustrade  roof  line.  The  Beaux  Arts-­‐style  interior  was  considered   lavish  enough  to  contend  with  any  European  venue.     Materials  Used:     Steel,  Yellow  Brick,  Brownstone,  Terra  Cotta   Interesting  Facts  about  The  Old  Met:   -­‐This  was  the  first  home  of  the  newly  established  Metropolitan  Opera  Company.   -­‐At  the  time,  the  size  of  the  facility  was  very  impressive:  Stage:  92ft  deep  and  150ft  wide,  with  the  largest      proscenium  in  America  (Henry  Abbey).  The  Auditorium  was  larger  than  La  Scala  in  Milan.     -­‐It  was  nicknamed  "The  Yellow  Brick  Brewery"  for  its  industrial  looking   exterior.   -­‐In  a  forward-­‐thinking  move,  electrical  wiring  was  run  throughout  the   building  “in  anticipation  of  the  happy      time  when  the  problem  of  electric  lighting  shall  have  been  wholly   solved,”  said  The  Tribune.    In  the  mean      time  thousands  of  gas  jets  provided  a  warm  light.   -­‐The  Tribune  remarked  on  the  building’s  amazing  fire-­‐proof  qualities,   but  ironically  gutted  by  fire  in  1892.     -­‐The  Old  Met’s  seating  capacity:  3,625  plus  224  standing  room  places.   -­‐On  opening  night,  it  was  the  largest  opera  house  in  the  world.     -­‐The  first  performance  was  Gounod’s  Faust  on  October  22,  1883.   -­‐In  1938  the  Old  Met  was  threatened  by  demolition  but  a  quick   response  by  public  and  private  fundraising      collected  one  million  dollars  to  save  it  the  structure.     -­‐The  last  opera:  La  Bohème  was  on  April  16,  1966.   -­‐The  last  performance:  Bolshoi  Ballet  on  May  8,  1966   -­‐The  Landmarks  Preservation  Commission  voted  6-­‐5  against   designating  the  building  a  landmark.     -­‐One  victory  is  that  the  interior  landmark  status  is  thought  to  have   stemmed  from  this  building’s  battle.    

Prominent  Visitors:   Enrico  Caruso    (opera,  Aida)   Arturo  Toscanini    (conductor)   Leopold  Stokowski    (conductor)     Chris&na  Nilsson  (soprano)   Henry  Irving  &  Ellen  Terry  (actors)   Sofia  Scalchi  (mezzo-­‐soprano)   Lionel  Mapleson  (violinist)   Jean  de  Reszke  (tenor)     Significant  Events  Linked  to  The  Old  Met:     -­‐The  Metropolitan  Opera  House  was  among  the  first  structures  to  be  considered  by  the  New   York  City  Landmarks  Preservation  Commission  for  landmark  status  in  1965,  though  it  was   ultimately  demolished.     -­‐  In  1973,  an  amendment  was  added  to  the  1965  Landmarks  Law  that  would  allow  the  LPC  to   designate  publicly  accessible  interiors.  This  amendment  would  only  apply  to  buildings  with   “interiors  that  are  ‘customarily  open  or  accessible  to  the  public’  as  was  the  interior  of  the  Opera   House”.  The  loss  of  the  old  Opera  House  was  used  numerous  times  as  an  example  of  why  the   amendment  to  the  law  was  necessary.     Demise:     Closed  April  16,  1966  and  Demolished  January  1967       (metopera.org,  nypap.org,  daytoninmanhattan.blogspot.com  )        

Research  by  Joseph  G.   Hagelmann  III  

Savoy Plaza Hotel 767  5th  Avenue  

       

 

The  Savoy-­‐Plaza  Hotel  was  a  Beaux-­‐Arts  33-­‐story  hotel  overlooking  Central  Park  at  Fifth  Avenue  and  59th  Street  in  New  York  City,  New   York.  It  opened  in  1927  and  was  demolished  in  1965.  A  very  elegant,  formal,  design  that  culminated  in  two  tall  chimneys,  it  was   directly  across  Fifth  Avenue  from  the  Plaza  Hotel.     The  previous  occupant  of  767  Fifth  Avenue,  The  Savoy-­‐Plaza,  opened  their  doors  on  October  1,  1927,  exactly  two  decades  after  The   Plaza  Hotel.  In  fact  The  Savoy-­‐Plaza  was  developed  by  then  owner  of  The  Plaza,  Harry  S.  Black,  as  a  newer  companion  to  the  older   establishment.  This  was  designed  by  the  architecture  firm  McKim,  Mead  &  White  –  although  this  was  well  after  the  deaths  of  Charles   Follen  McKim  and  Stanford  White,  and  several  years  after  William  Rutherford  Mead  had  retired  from  practice.  Bookending  the   southeast  corner  of  Central  Park,  the  33  story,  420  feet  tall  skyscraper,  which  housed  nearly  one  thousand  rooms,  was  deemed  an   architectural  tour  de  force.  Its  masculine,  geometric  design  embodied  Art  Deco’s  marriage  between  man  and  machine,  featuring   cubist  buttresses,  arched  entrances,  and  a  Tudoresque  slant  roof  with  twin  chimneys.  In  its  heyday,  the  Savoy-­‐Plaza  was  considered  a   triumph  of  1920s  prosperity;  it  weathered  the  financial  hardships  of  the  Great  Depression.  Within  four  years  of  its  completion,  the   Savoy-­‐Plaza  was  joined  by  two  taller,  lither  hotel  counterparts;  the  38  story,  570  feet  tall,  The  Sherry-­‐Netherland,  at  781  Fifth  Avenue,   designed  and  built  by  Leonard  Schultze  &  S.  Fullerton  Weaver  with  Albert  Buchman  &  Ely  Jacques  Kahn,  and  the  525  feet  tall  The   Pierre,  at  2  East  61st  Street  at  Fifth  Avenue,  which  was  also  designed  by  Schultz  &  Weaver.  This  trio  of  hotels  is  deemed  great  works   constructed  during  the  golden  age  of  Beaux  Arts-­‐style  architecture.       In  1958,  Hilton  Hotels  acquired  The  Savoy-­‐Plaza,  and  renamed  it  The  Savoy  Hilton.  During  the  time  of  Hilton’s  operation,  the  hotel  was   the  New  York  home  for  Trader  Vic’s  Polynesian-­‐themed  restaurant.  In  1964,  The  Savoy  Hilton  was  acquired  by  Western  International   Hotels,  who  renamed  it  The  Savoy  Plaza,  without  the  original  hyphen.  The  hotel  would  remain  in  operation  through  the  duration  of   the  1964/1965  New  York’s  World’s  Fair.  However,  the  plans  for  demolition  were  announced  on  August  21,  1964.    This  news  brought   significant  public  outcry  and  protest.  On  December  16,  1964,  it  was  announced  that  the  hotel  would  be  replaced  by  the  eastern   headquarters  of  General  Motors.  Trader  Vic’s  was  moved  across  the  street  to  the  basement  of  The  Plaza  hotel,  where  it  would  remain   until  1989,  as  then  owner  Donald  Trump  considered  this  to  be  tacky  and  inconsistent   with  his  vision  for  that  hotel.       Since  1968,  767  Fifth  Avenue  has  been  the   site  of  the  50  stories,  705  feet  tall  General   Motors  Building,  designed  by  the  renowned   Edward  Durrell  Stone,  with  Emery  Roth  &   Sons  credited  as  associate  project   architects.  Taking  cues  from  International   Modernist  architecture,  GM’s  façade  is  an   expression  of  unbroken  verticality  in  

glistening  white  Georgia  marble  and  glass.  There  have  been  several  modifications  to  the  building.  FAO  Schwartz  which  had  been  in  the   neighborhood  at  745  Fifth  Avenue  since  1931  moved  into  the  southern  portion  of  the  building’s   retail  space  in  1986.     At  the  north  of  the  building  lobby,  General  Motors  showroom  closed  in  the  late  1990’s,  and  was   replaced  by  the  studios  for  CBS’s  Early  Show,  which  has  been  more  recently  replaced  by  Cartier.   Around  the  turn  of  the  21st  Century,  while  in  the  ownership  of  Donald  Trump  and  Conseco,  the   building’s  sunken  pedestrian  plaza  was  raised,  and  on  May  19,  2006,  the  Apple’s  32-­‐foot  high  glass   cube  was  unveiled.  This  addition  was  the  creation  of  Bohlin  Cywinski  Jackson,  an  award  winning   architecture  firm  known  for  emphasizing  a  strong  relationship  between  buildings  and  their  physical   surroundings,  and  early  advocates  of  sustainable  design.     .  

     

               

 

  The  Savoy-­‐Plaza  only  existed  at  767  Fifth  Avenue  for  a  brief  period  of  38  years.  Had  it  not  been   demolished  so  that  the  property  could  be  re-­‐developed  for  the  existing  General  Motors   Building,  it  may  have  been  designated  by  New  York  City’s  Landmarks  Preservation  Commission   as  an  Individual  Landmark,  much  like  its  “older  sister”  hotel  The  Plaza  had  on  December  9,   1969.  At  the  very  least,  had  this  survived,  The  Savoy-­‐Plaza  might  have  been  included  in  the   Upper  East  Side  Historic  District  which  was  created  in  1981,  and  includes  The  Sherry-­‐Netherland   and  The  Pierre.  We  can’t  predict  what  will  be  designated  as  a  landmark.  It  is  regrettable  that   The  Hotel  Pennsylvania,  which  opened  in  1919,  and  is  a  structure  of  similar  scale  and  style  to   The  Savoy-­‐Plaza,  also  designed  by  the  renowned  architecture  firm  McKim,  Mead  &  White,  is   still  in  existence  but  is  likely  to  be  demolished  before  it  reaches  its  centennial  anniversary.        

 

 

In  1915,  before  The  Savoy-­‐Plaza  was  constructed,   there  was  an  earlier  12  story  Hotel  Savoy,  built  in   1890-­‐92  to  the  designs  of  Ralph  S.  Townsend,  adjacent   to  seven  story  The  Bolkenhayn  Apartments  building,   built  in  1894-­‐95,  designed  by  Alfred  Zucker.  Both  of   these  late  19th  Century  skyscrapers  were  demolished   in  1926  in  order  to  develop  the  33  stories   Savoy-­‐Plaza.  Likewise,   The  Hotel   New   Netherland,  the  17  story  Neo-­‐Romanesque   structure  on  the  north  side  of  East  59th  Street,   which  was  built  in  1892-­‐93  to  the  design  of  William   H.  Hume,  would  be  razed  in  1927,  to  make  way  for   the  landmark  Sherry-­‐Netherland  we  know  today.    

It’s  regrettable  that  The  Savoy-­‐Plaza  could  not  be  preserved.  In  a  few  years  from  now,  it  is  likely  that  The  General  Motors  Building  will   be  a  half-­‐century-­‐old.  Should  it  be  included  as  part  of  the  Upper  East  Side  Historic  District?  Should  it  be  designated  as  an  Individual   Landmark?  Will  it  have  the  same  fate  as  The  Savoy-­‐Plaza  and  be  demolished  to  make  way  for  an   even  taller  skyscraper?  Only  time  will  tell.                                                           Community  Board  Five  -­‐  April  2015  

50 ANNIVERSARY LANDMARKS LAW update 20150505.pdf ...

David Golab, Joe Hagelmann, John Harris, Will Heyer, Sam Johnson, Ed Klimerman, Layla Law-Gisiko, Karen Pedrazzi, David Sandler, Jack Taylor, Tony Testa.

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