SBANC

Small Business Advancement National Center University of Central Arkansas — Conway Arkansas

Quote

115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR Issue: 830 – August 12TH, 2014

Of The Week

“No matter what people tell you, words and ideas can change the world.”

- Robin Williams

Upcoming Conferences UCA

LEH

Who: University of Central Arkansas

When: September 26, 2014

What: Arkansas College Teachers of Economics & Business

Where: Conway, AR

Who: Leuphana University of Lüneburg

When: January 15-17, 2015

What: 5th Leuphana Conference on

Where: Germany, Lüneburg

Entrepreneurship

IEDC

AA

SBI

Who: International Economic Development Council

When: October 19-22, 2014 Where: Fort Worth, TX

What: IEDC Annual Conference

Who: Allied Academies

When: October 15-17, 2014

What: Fall International Conference

Where: Las Vegas, NV

Who: Small Business Institute

When: February 12-15, 2015

What: 39th Annual Academic Conference

Where: St. Pete Beach, Florida

Announcements SBANC

The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.

JSBS

The Small Business Institute is seeking a Sponsor for the Journal of Small Business Strategy. The SBI seeks an academic institution as a Sponsor to provide all editorial and production services required to maintain the academic integrity of the JSBS efficiently and effectively.

ISBE

The Haydn Green Institute at Nottingham University in partnership with the Institute of Small Business & Entrepreneurship (ISBE) is inviting people to attend a Paper Development workshop that will take place on September 18, 2014 at Nottingham University, Nottingham,

ICSB

ASBE

The Mentoring Institute at the University of New Mexico is accepting proposals for its seventh annual Mentoring Conference. The 2014 conference will be held on Tuesday, October 21 through Friday, October 24 in Albuquerque, NM, at the Student Union Building, UNM. The Association for Small Business and Entrepreneurship is having their 2014 ASBE Conference September 24-26, 2014, at the Doubletree Hotel in Memphis, Tennessee.

Call for Papers WBI

WBI

UR

EBES

Who: World Business Institute

When: December 8-9, 2014

What: World Business, Finance & Management Conference

Where: Auckland, New Zealand

Who: World Business Institute

When: December 15-16, 2014

Deadline: November 24, 2014

What: Annual Tokyo Business Re- Where: Tokyo, Japan search Conference Deadline: October 31, 2014 Who: University of Riverside

When: February 6-7, 2015

What: Winter Global Technology Symposium

Where: Los Angeles, CA

Who: Istanbul Economics Research Association

When: January 8-10, 2015

What: EBES Conference

Deadline: January 30, 2015

Where: Lisbon, Portugal Deadline: October 28, 2014

Tip

of the Week

Word-of-mouth is a key factor in creating and maintaining client-based relationships.” The success of many services depends on creating and maintaining client-based relationships: interactions that result in satisfied customers who use a service repeatedly over time. In fact, some service providers, such as lawyers, accountants, and financial advisers, call their customers clients and often develop and maintain close, long-term relationships with them. For such service providers, it is not enough to attract customers. They are successful only to the degree to which they can maintain a group of clients who use their services on an ongoing basis. For example, an accountant may serve a family in his or her area for decades. If the members of this family like the quality of the accountant’s services, they are likely to recommend the accountant to other families. If several families repeat this positive word-of-mouth communication, the accountant will likely acquire a long list of satisfied clients before long. Social media have made it easier for customers to share information about service companies. Pinterest is one of these sites that help increase traffic to company websites. It is a social media site that resembles notice boards to which users can pin information about services and products that they like or plan to use. Users create separate pinboards for different categories, such as a wedding or party they are planning, and other users can utilize

these boards for ideas and inspiration. Pinterest is growing by leaps and bounds and is most popular among young and middle-aged women—the market segment in charge of most household purchasing decisions. Word-of-mouth is a key factor in creating and maintaining client-based relationships. To ensure that it actually occurs, the service provider must take steps to build trust, demonstrate customer commitment, and satisfy customers so well that they become very loyal to the provider and unlikely to switch to competitors.

“

Feature Paper

SBANC Staff

Teaching Small Business Management

Executive Director

Successfully: A Lesson from Fedex

Dr. Don B. Bradley III

Development Intern Abstract

Daniel Champion

Small Business Management is perhaps the most unique combination of theory and practice among all business courses. Three methodologies are presented in this paper for teaching Small Business Management at the university level. An overriding theme is proposed that will ensure that students benefit from the course, regardless of the course format or who teaches it. The theme is the philosophy of people, service, and profits, the foundation of one of the most successful startups in U.S. history, FedEx, from one of the leading entrepreneurs of the twentieth century, Fred Smith. (pg. 113

Comments? The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.

Contact Us

Read Entire Paper Here

Email: [email protected]

Phone: 1 (501) 450-5300 Mail:

Feature Paper Source:

Tip of the Week Source:

2014 Small Business Institute Confer-

Marketing

ence Proceedings Donald Lester Page 113-119

Pride & Ferrell

UCA Box 5018 201 Donaghey Avenue Conway, AR 72035-0001

CENGAGE Learning Page 423

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