115H, College of Business - University of Central Arkansas - 201 Donaghey Ave. Conway, AR 72035 Issue: 836–September 23rd, 2014

UFS

SBI

Who: Unite for Sight

When: March 28-29, 2015

What: 12th Annual Global Health & Innovation Conference

Where: New Haven, CT, USA

Who: Small Business Institute

When: February 12-15, 2015

What: 39th Annual Academic

Where: St. Pete Beach, FL, USA

Conference

AGB

Deadline: September 30, 2014

Deadline: October 1, 2014

Who: Assn. for Global Business

When: November 13-15, 2014

What: 26th Intl. Conference

Where: Orlando, FL, USA Deadline: September 30, 2014

Who: Society of Business Research When: October 23-25, 2014

SBR

B&ESI

What: SBR International Conference Where: Nashville, TN, USA 2014 Deadline: October 1, 2014

Who: Business & Economics Socie- When: January 10-13, 2015 ty Intl. Where: Las Vegas, NV, USA What: 2015 B&ESI Conference Deadline: September 30, 2014

IJAS

IABE

Who: International Journal of Arts When: May 26-30, 2015 and Sciences Where: Boston, MA, USA What: 2015 Multidisciplinary Deadline: March 26, 2015 Conference Who: Intl. Academy of Business and Economics What: IABE 2015 Conference

MBA

NASBITE

When: June 18-20, 2015

Where: Rome, Italy Deadline: April 10, 2015

Who: MBAcademy & Brunel U.

When: July 3-5, 2015

What: 1st Annual International Business Conference

Where: Brunel U., London

Who: NASBITE International

When: April 13-17, 2015

What: 28th Annual Conference

Where: St. Louis, MO, USA

Deadline: June 15, 2015

Deadline: November 30, 2014

IIBA

AIJCR

Who: University of South Florida

When: March 28-April 2, 2015

What: 3rd Intl. Interdisciplinary Business-Economics Conference

Deadline: October 10, 2014

Who: American Intl. Journal of Contemporary Research

Deadline: October 10, 2014

What: AIJCR Journal, Vol. 4 No. 9

TAF

JMPP

Who: The Academic Forum

When: December 18-23, 2014

What: 2014 Annual Cruise Conference

Deadline: November 16, 2014

Who: Journal of Management Policies and Practices

Deadline: September 30, 2014

What: October 2014 Issue

ACME

Who: ACME & Federation of Busi- When: March 11-14, 2015 ness Disciplines Deadline: October 15, 2014 What: 42nd Annual Conference

SBANC

UCA

UCA

The Small Business Advancement National Center aims at increasing your knowledge of small business and entrepreneurship. All questions and comments are greatly appreciated.

The Department of Marketing and Management at the University of Central Arkansas invites application for a tenure-track position in Innovation & Entrepreneurship beginning Fall 2015. The appointment is at the Assistant Professor level.

The Department of Marketing and Management at the University of Central Arkansas invites applicants for the position of Executive in Residence, beginning January 2015.

JSBS

The Small Business Institute is seeking a Sponsor for the Journal of Small Business Strategy. The SBI seeks an academic institution as a Sponsor to provide all editorial and production services required to maintain the academic integrity of the JSBS efficiently and effectively.

TCI

The Clute Institute is having its annual International Business Conference from June7-11, 2015 in London, England. The deadline for paper submissions is May 8, 2015.

ASBE

The Albers School of Business and Economics at Seattle University in Seattle, Washington, USA is accepting applications for the position of Lawrence K. Johnson Endowed Chair of Entrepreneurship to begin in AY 2015-16.

GAM

The European Scientific Institute and Jawaharlal Nehru University in New Delhi, India, is having its 2nd Global Academic Meeting from April 1-4, 2015. The deadline for papers is March 1, 2015.

Tip

of the Week

“Provide helpful, non-sales-y information that leads them back to your product, app, or site. ” Develop your “Get Customers” Strategy Make your information as rich and inviting —and widely available— as possible and cast the widest-possible net when people begin their search. Provide helpful, nonsales-y information that leads them back to your product, app, or site. Then the selling process begins. Use the way people make decisions to guide your acquisition and activation strategy: 1.

Determine who your audience is, then your goal is to be prominent wherever they spend time on the web. Skateboarders don’t read The Wall Street Journal or TechCrunch very much, so focus on skateboarding sites, blogs and the like.

2.

What kind of content will they find attractive? Our skateboarders probably prefer illustrations, games, and videos over long essays and white papers. Reach them with the kinds of content they’ll find most interesting and helpful, such as tips on safer skateboarding or bolder tricks, not long essays on the finer points of boarding.

3.

Make sure your content works in the location. Quora, Twitter, and Facebook users expect short, interesting items and get bogged down with or ignore long ones. Social networks don’t have much use for lengthy sales pitches. Be sure your content “fits” where you put it.

4.

Participate in the communities your customers are a part of. Answer questions, provide feedback, offer tips, and gently invite people to explore your product.

5.

Create content that people want to link to. Whether it’s helpful tips, FAQs, cartoons or fun videos, make your content the kind of content your customers want to share with friends. The result extends your invitation to those friends more often than not.

“

Lessons Small Businesses Learn From Big Companies about Reputation Management This paper was written by David Lynn Hoffman, Ann Murphy, and Nina Radojevich-Kelley of the Metropolitan State University of Denver.

Abstract:

Executive Director Dr. Don B. Bradley III

Technology, communication, and social media have changed the rules for monitoring and maintaining a strong corporate reputation. While reputation management has been a province of bigger companies, small businesses and even nascent ventures can learn from their bigger counterparts. The ability of an individual or group armed with a computer to tarnish a small business’s reputation is astronomical. The benefits of a good reputation include financial, marketing, employee morale, and stakeholder confidence. Similarly a negative reputation can impact profitability and sales. A number of bigger companies such as BP have not effectively managed their reputations while organizations such as the U.S. Census Bureau have. While smaller organizations cannot afford to maintain reputation management employees, they can adopt some strategies such as preparing a series of responses, using customers or employee testimonials, and disclosing reasons for their questionable actions.

Development Intern Daniel Champion Marissa Sides

The Small Business Advancement National has recently made immense changes to the layout of its website, SBAER.UCA.EDU, as well as its Newsletter. We welcome constructive criticism, comments, and of course, all questions throughout this transition.

(Page 193)

Email: [email protected] Read Entire Paper Here

Phone: 1 (501) 450-5300 Mail:

UCA Box 5018 Small Business Institute

The Startup Owner’s Manual

2014 Conference Proceedings

Steve Blank and Bob Dorf

David Lynn Hoffman, Ann Murphy,

K and S Ranch Inc.

and Nina Radojevich-Kelley

201 Donaghey Avenue Conway, AR 72035-0001

Page 150-151

Page 193

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