June 19, 2017
A Car Dealer Online Marketing Specialist Knows How to Boost Your Dealership’s Reputation
If you run a car dealership, you know that nothing is more important than the reputation of your brand. It doesn’t take much to tarnish it, but it takes a lot of work and time to improve it and get the word out on the street. In today’s world, word travels fast through the Internet, and if you’re going to want to take advantage of digital marketing, you’ll need to take care of your reputation.
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After all, 59% of people who buy cars have reported that dealership reputation was the key factor in choosing which dealer to visit. Below are some recommended tips to help you get those hard-to-find, positive online reviews that can boost your brand’s image and reputation.
Set Up a Yelp and Google+ Page
You want to make it easy for your customers to visit your Yelp or Google+ page so they can leave a positive review for you. If you haven’t set this up yet, go to the respective website, open up an account, and claim ownership of your dealership’s name. It is also important to add the Google+ and Yelp icons with links to your pages next to the other social media buttons on your website. By doing this, you are giving your customers an easy way let people know how they feel about your dealership. The next step is contacting clients that you know have had a positive experience with your dealership and asking them to leave a review.
Engage with Fans on Social Media
Many of your customers are connected to you through your social media channels, and if you’ve taken the time to properly build engagement there, then they are more likely to respond. Just remember that with the good comes the bad, so don’t shy away from negative feedback. In fact, think of it as a way to show to prospects and current clients that you put a premium on customer happiness. There will be times when you will need to offer a discount or a freebie to soothe an angry client, but remember that some will be happy enough to see that you’ve taken their suggestions into consideration. For prospects who check out Google+ or Yelp pages to pick their dealership, your responsiveness might just be the thing that sways them to choose you over the others.
Share Extremely Helpful Content
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Whether it’s through a blog or a PDF you created, offering useful content to your customer or prospect can help them see you in a positive light. Don’t try to make a direct sale through these types of content pieces though. Focus solely on providing information that can help them use, maintain, or update a specific car model you offer. This sets you up as a car dealership who cares and knows about the industry. Better yet, quality content is also more likely to be shared.
In this digital world where your Google+ or Yelp page can make or break your business, make sure that you stay on top of your online reviews. Consult with a reliable car dealer online marketing specialist to see the other avenues that you can explore to boost your reputation.
About DealerRank:
DealerRank specializes in boosting the reputation of car dealerships through highlighting positive reviews and using specific online marketing techniques that get results. The experience we bring to the table is second to none, and our selection of marketing packages and customized campaigns have helped top auto dealerships all over the United States thrive.
Sources:
59% of Auto Shoppers Choose a Dealership Based on Reputation, V12Data.com 30 Social Media Engagement Tactics That Will Boost Shares and Conversions, CoSchedule.com
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