CORPORATE PUBLIC RELATIONS: A NEW HISTORICAL PERSPECTIVE (ROUTLEDGE COMMUNICATION SERIES) BY MARVIN N. OLASKY
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CORPORATE PUBLIC RELATIONS: A NEW HISTORICAL PERSPECTIVE (ROUTLEDGE COMMUNICATION SERIES) BY MARVIN N. OLASKY PDF
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CORPORATE PUBLIC RELATIONS: A NEW HISTORICAL PERSPECTIVE (ROUTLEDGE COMMUNICATION SERIES) BY MARVIN N. OLASKY PDF
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CORPORATE PUBLIC RELATIONS: A NEW HISTORICAL PERSPECTIVE (ROUTLEDGE COMMUNICATION SERIES) BY MARVIN N. OLASKY PDF
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives. ● ● ● ● ● ● ● ●
Sales Rank: #7102842 in Books Published on: 2011-02-14 Released on: 2011-12-02 Original language: English Number of items: 1 Dimensions: 11.00" h x .43" w x 8.27" l, Binding: Paperback 190 pages
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CORPORATE PUBLIC RELATIONS: A NEW HISTORICAL PERSPECTIVE (ROUTLEDGE COMMUNICATION SERIES) BY MARVIN N. OLASKY PDF
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