A Style Guide for Promoting your Google+ Page

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Why this guide? This guide is all about how to tell the world you’re on Google+ and promoting your Google+ activities. This guide will also help you stay consistent with current Google+ brand guidelines.

Why promote your presence on Google+? For starters, more followers means a chance for even more recommendations among friends across Google and the web. And of course, more followers means the potential for more engagement - more comments, more hangouts, more people aware of and talking about what you’re up to. One way to get more followers is to tell the world you’re already on Google+. When doing so, we recommend you stay consistent with these brand guidelines.

In this guide: 1. What to do on your website 2. Images and text to use off your website 3. The Google+ icon 4. Common mistakes

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On your website Whenever possible, use the Google+ badge The Google+ badge makes it easy for visitors to your site to find and follow you on Google+. Right from the badge, visitors can follow your Google+ page, +1 your site, share your site with their circles, see which of their friends have +1’d or followed your site, and click through to visit your Google+ page. Adding the badge provides one more important benefit: it proves your site is yours and lets us connect all the +1’s from your Google+ page with those from your Google search results.

Creating a Google+ badge It’s easy to create a badge that fits your website. > Create a badge - https://developers.google.com/+/plugins/badge/config The following are examples of the Google+ badge. From a simple icon to a wider and more richly annotated badge, it’s easy to create a badge that fits your website. Simple icon

Small badge

Standard badge

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Examples of adding the Google+ badge on a website Increase the chances of getting your site recommended by friends in Google search and grow your audience on Google+ when you add a Google+ badge to your website. Badges can be configured to fit the layout of your website.

Tips: • On your homepage, adding the badge “above the fold” may increase follows • Add the Google+ icon to your footer or header so visitors can always find your Google+ page

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Off of your website Using the Google+ icon in print and TV We recommend aligning the icon to the left of your text.

Follow us on Google+

Recommended language 1. Follow us on Google+ 2. Follow us on Google 3. Follow [YourBrand] on Google+ 4. Follow [YourBrand] on Google 5. We’re on Google+

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The Google+ icon The Google+ icon signifies that a business, brand, product, person or other entity is on Google+

Primary icon Use this icon primarily for all cases unless specified differently.

Flat color icon To be used in instances where the shaded version will not work.

Flat grey icon To be used for gray scale b/w print cases when the colored version will not work.

Download all three Google+ icons in .eps format here – https://developers.google.com/+/downloads/g+icons.zip The .eps is intended for use in offline media, such as print, signage, and TV. For your website, always use the icon available from the badge configuration tool.

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Google+ icon don’ts

Never stretch, condense, rotate or otherwise distort the icon.

Never manipulate the icon unless we give specific permission to do so.

Never re-typeset, reposition components, attempt to recreate or otherwise approximate the icon.

Never colorize the icon. Only use approved supplied color variants.

Never place the icon against a background color that does not provide enough contrast for maximum visibility and legibility.

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The following are examples of incorrect usage of the Google+ icon 1. Use of the logo or icon in any text

2. Use of the +1 icon to say “We’re on Google+”

3. Using the wrong icon

This Google+ icon is no longer in use and has been replaced.

Language to avoid

The +1 button does not signify a presence on Google+. It is used for recommending your brand, but not to link to your Google+ page.

1. We’re on g+ 2. Google+ us 3. Add us to your Google+ circles 4. Circle us on Google+ 5. Follow us on GooglePlus 6. Search Google+ for Android

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GOOGLE+

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