Achieve Maximum Search Marketing Potential
One Platform. Total Search Management Want to learn more about DoubleClick Search? Call us at 866 459 7606 or visit doubleclick.com to get started.
About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help customers execute their digital media strategy more effectively. www.doubleclick.com © 2010 Google Inc. All rights reserved. Google and DoubleClick are trademarks of Google Inc.
Comprehensive Search Marketing Management Managing paid search campaigns across multiple search engines and in tandem with display ad campaigns can be really complex and time consuming. DoubleClick can help streamline the process, provide cross-engine campaign visibility and maximize the potential of your online advertising efforts.
What is DoubleClick Search?
Is DoubleClick Search right for me?
DoubleClick Search is a powerful solution engineered to deliver maximum ROI on your paid search marketing campaigns across the major engines. Our goal is to help advertisers and agencies maximize ROI through data-driven optimization and streamlined workflow across search and display.
You will benefit from DoubleClick’s solutions if your business is looking to: • More efficiently manage paid search engine marketing across multiple engines • Implement advanced bid management strategies for your campaigns • Serve a whole range of online advertising campaigns including paid search and display • Drive more traffic to your site • Maximize your ROI potential on paid search campaigns
A powerful platform for managing and optimizing search campaigns Search engine marketing can be a very cost-effective way to reach your customers when they are at the point of purchase. But with that effectiveness comes complexity. Each search engine has different rule sets. Heavy competition for keywords and customers can make it hard to achieve maximum ROI potential. There are millions of potential keyword, creative and landing page combinations. With DoubleClick Search you can handle the complexity and benefit from tools that drive efficiency, effectiveness and visibility in the search marketing process. Whether you handle search internally or run search marketing for others, DoubleClick Search lets you do it with more control and far less busywork. A streamlined workflow and easy-to-use interface mean you can optimize all of your pay-per-click advertisements and keywords across the major search engines.
We rely on DoubleClick Search technology for its proven accuracy, efficiency and scalability in managing paid search campaigns for clients. DoubleClick works closely with the engines to adapt to a constantly evolving marketplace and its technical support is always on hand to help. Wayne Lieb Search Product Director, Acceleration
Complete visibility into campaign performance across search and display advertising DoubleClick has the highest level of data integration not only with the major search engines, including Google, but also with our ad management platform for display, DoubleClick for Advertisers. For that reason, you can count on the quality of data available in DoubleClick Search – it is the most accurate in the industry thanks to an API-integration with Google Adwords, Yahoo! Sponsored Search and Microsoft adCenter. As for reporting features, DoubleClick has a long history of building tools that impart deeper insight. You get accurate data along with reporting tools that cover the entirety of our platform offering – from search to display and rich media. All presented in a customizable and graphically-rich way.
Benefits of DoubleClick Search reporting: Accurate: Our 99% policy guarantees that the data available in DoubleClick Search will include 1% or less in the way of discrepancies. Cross-media insights: DoubleClick’s advanced reporting features offer insight into the path your customer took from initial ad exposure to final conversion – across search and display campaigns. This allows you to delve deeper than simply attributing conversions to the last click. Reliable: An industry-leading platform and a global services team ensure all your online advertising technology needs are met.
Managing bids to maximize your search marketing ROI After you’ve created and uploaded your campaigns to DoubleClick Search, you need to make sure you are getting the most out of your investment. Our bid management tools help you accomplish just that with options to create, modify and monitor bid strategies against your campaign goals. DoubleClick Search gives you great control over your search campaigns and the visibility into campaign performance trends that make for better decision-making. Automate your bidding strategy and define strategies for any number of keywords. Bid on your keywords up to 9 times per day and run as many creatives per keyword as the search engines will allow. When you choose an ROI strategy, DoubleClick Search continuously analyzes and adjusts positions to match against your defined revenue or conversion target. You can also set your ROI goals by assigning priority to CPA, percent of sale or profit margin. Spotlight tag bidding allows you to take advantage of the DoubleClick for Advertisers conversion tag to optimize bidding. This feature allows advertisers with multiple products to optimize ROI on campaigns by tracking category or even individual product profit margins, rather than generically at the keyword level.
With DoubleClick Search, we are able to manage and optimize our clients’ sponsored search campaigns with a great deal of immediacy and control that allows us to be more strategically focused on exceeding our clients’ goals. Rob Griffin SVP, Global Director of Search, North American Director of Analytics, Media Contacts
Efficient campaign management with room to grow your business Campaign management in DoubleClick Search eliminates the drudgery of managing campaigns separately on each search engine. A single interface streamlines the process of updating thousands of ad groups and millions of keywords across multiple search engines. And anything you would normally do to run campaigns in each search engine you can do in DoubleClick Search – from creating and modifying campaigns, ad groups and ads, to managing keyword lists and bids and uploading and editing campaigns in bulk. In terms of scale, DoubleClick is designed to handle the largest campaigns - you won’t outgrow the capabilities of DoubleClick Search. A global services team covering the DoubleClick advertiser platform ensures that your needs are met across all your online advertising efforts. You can expect fast turnaround times, experts who understand your business and a team of specialists who will guide you through the initial set up process. Technical account managers – all Google, Yahoo! and MSN certified professionals – are here to assist you through all phases of implementation. Once your campaign is live in DoubleClick Search, your account manager will help create bid strategies, train you on the use of the system and provide ongoing monitoring of your account to ensure proper utilization. So if you are ready to get started, give us a call, we are here to help.
Campaign Management
Ad Management
Bid Management
Reporting
Submit & organize keywords
Create targeted messaging & test landing pages
Set customized strategies to meet ROI goals
Make smarter decisions based on accurate data
Achieve Maximum Search Marketing Potential
One Platform. Total Search Management Want to learn more about DoubleClick Search? Call us at 866 459 7606 or visit doubleclick.com to get started.
About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help customers execute their digital media strategy more effectively. www.doubleclick.com © 2010 Google Inc. All rights reserved. Google and DoubleClick are trademarks of Google Inc.
Achieve Maximum Search Marketing Potential
One Platform. Total Search Management Want to learn more about DoubleClick Search? Call us at 866 459 7606 or visit doubleclick.com to get started.
About DoubleClick Google’s DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world’s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick products help customers execute their digital media strategy more effectively. www.doubleclick.com © 2010 Google Inc. All rights reserved. Google and DoubleClick are trademarks of Google Inc.
