Case Study | Universal Pictures’ The Wolfman Movie
AdMob’s Auto-Play Interactive Video Ad Unit helped Universal drive trailer views, prompt users to buy tickets and engage with the brand on Twitter and Facebook.
Universal Pictures
One of the oldest American movie studios still in continuous production, Universal Pictures creates and distributes theatrical and non-theatrical filmed entertainment. • www.universalpictures.com • Universal City, CA • 304,000 employees (2009, NBC Universal) “We continually seek to take advantage of new and more interactive mobile ad opportunities to promote our films with partners like AdMob. The interactive trailer execution for The Wolfman enabled us to place our content in front of consumers in an innovative way, and also afforded us the ability to quantitatively measure our success. Seeing the significant brand lift across the board was a huge validation for us that our creative strategy worked.” —Tim Fleming, Interactive Media Planner, Ignited Agency
Goal Universal Pictures and their agency, Ignited, wanted to extend their campaign to reach a mobile audience to promote their feature film, The Wolfman. The studio aimed to drive viewership of their trailer and to ultimately drive ticket sales. Universal and Ignited sought to push the creative boundaries of mobile and wanted the richest media experience possible to engage users on the go. Additionally, they wanted to generate buzz by involving social media. Solution Leveraging AdMob’s Auto-Play Interactive Video Ad Unit, Universal and Ignited drove trailer views when users loaded iPhone apps, and users could touch the video’s Action Buttons to visit the mobile site where they could view content and buy tickets, or engage with the brand on Twitter or Facebook, all without leaving the video player. AdMob’s Add-to-Calendar ad unit allowed iPhone users to opt-in for a calendar push reminder on their phone on opening night of the film. To maximize their reach, Universal and Ignited also ran banner and text ads across entertainment apps and mobile sites on a broad range of mobile devices leading users to their mobile site.
App Load Screen
Results
The results of the Insight Express brand study show the impact of this campaign. All results are deltas relative to the control group: • 69% increase in mobile ad awareness • 31% increase in release date association • 31% increase in intent to see the film
AdMob's Auto-Play Interactive Video Ad Unit helped Universal drive ...
and more interactive mobile ad opportunities to promote our films ... engage with the brand on Twitter or Facebook, all without leaving the video player. AdMob's ...
the richest media experience possible to engage users on the go. Additionally, they wanted to generate buzz by involving social media. Solution. Leveraging ...
wanted to generate buzz by involving social media. Solution ... engage with the brand on Twitter or Facebook, all without leaving the video player. AdMob's ...
Specs - Video Ad/ Video Ad Auto-play - CPM 300x250*. Formato para ... DEADLINE to receive all assets: 4 business days prior campaign flight. * The CPM ads ...
Feb 4, 2007 - metrics of video ad campaigns according to campaign features such as vertical industry sector, ad format, ad ... The best performer is the 120x90, but that likely has less to do with the ... video ads as being a brand-oriented format. .
next/prev if queue (if available). â play/pause or play/stop. â timeline scrubber (if possible). â volume icon (iOS only). â a link to the content entity page or info.
2014 Google Inc. All rights reserved. Google Ad Grants and Google Ad Grants logo are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. google.com/grants. Google
Unit 4 Video Questions The Music Instinct.pdf. Unit 4 Video Questions The Music Instinct.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Unit 4 ...
understanding. Each year 200 students travel to Brazil, Mauritius, India, and Turkey and continue to make a difference in their host community. Marketing Goals.
labeled data to learn from. Nor is this ... loaded from online video sharing website, YouTube.com. For each ..... 6.2.2 Training and visualization of age models.
Website: www.traveltoimpact.co.za. ⢠Location: South Africa. Ad Grants Marketing Goals. ⢠Expand student registration in new universities. ⢠Drive traffic to new ...
Location: South Africa. Ad Grants Marketing Goals. ⢠Expand student registration in new universities. ⢠online presence. ⢠Increase new student registrations.
Jul 10, 2017 - tracts: per unit and ad valorem, combined with fixed fees. ... of patent licensing by an incumbent firm was pioneered by Katz and Shapiro (1985) ...
When clients and agencies advertise to "keep their brand presence in the market" or "to ..... apples for their family but will select only the best apples. 8). Make a ...
Location: South Africa ... location and recruit students in 10 additional ... stand to raise awareness and encourage their fellow students to engage in nonprofit.
Oct 2, 2014 - adroitly covers both the creative and technical components critical to being ... Written by the developer of Berklee School of Music's pioneering game .... through completely throughout all of my academic career (which is close ...
provide tools for spatial and temporal filtering based on regions of interest. This allows analysts to filter .... therefore challenging for an automatic vision algorithm, and (b) need ...... feedback on the final deployment of our tools. We also tha
Procurement of Television for Video Conferencing Unit (Call-4).pdf. Procurement of Television for Video Conferencing Unit (Call-4).pdf. Open. Extract. Open with.
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. universal ...
Dimension. Model : NUO-S. Page 2 of 2. Universal Outlet.pdf. Universal Outlet.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying Universal Outlet.pdf ...