Agent-Based Modeling as a Foundation of Big Data The 9th International Workshop on Agent-Based Approaches in Economics and Social Complex Systems (AESCS 2015), Ramada Bintang Bali Resort, Bali, Indonesia September 9-11, 2015 Shu-Heng Chen, [email protected] Ragupathy Venkatachalam, [email protected]

AI-Econ Research Center Department of Economics National Chengchi University Taipei, Taiwan http://www.aiecon.org/

Outline What is Big Data?  Two Pioneering Demonstrations  What do we Mean by `Foundation’?  Concluding Messages 

Definition Big Data

Technological Concerns

Psychological Concern

United Nations Global Pulse Physical Concern

A Myriad of Definitions Ward J, Barker A (2013) Undefined by data: A survey of big data definitions. arXiv preprint arXiv:1309.5821.  Volume, Velocity, Variety and Veracity 

Global Pulse, United Nations

Global Pulse, United Nations

What is Big Data? 

Big data is, in a given spatio-temporal domain, the archive of whatever people said,  people did and even  people thought. 



Basically, it is the microscopic view of human activities.

Notebook, Smart Phone, Apps

Notebook, Smart Phone, Apps

Platform Notebook, Smart Phone, Apps

Notebook, Smart Phone, Apps

Examples Google Flu Trends  Global Pulse  Google Glass  Street Bump 

Platform

Examples BinCam  Environmental Teapot  Smart Mirrors  Smart Carpet  Smart Belt 

Two Studies on Swarm 

School of Fish 



Partridge B (1981) Internal dynamics and the interrelations of fish in schools. Journal of Comparative Physiology 144(3): 313-325.

Flock of Birds 

Reynolds C (1987) Flocks, herds, and schools: A distributed behavioral model. Computer Graphics 21(4): 25-34.

Experiments

Data Mining

Agent-Based Simulation

Data

Big Data

Behavioral Rules

Big Data

Marking (Tagging)

Filming

Behavioral Rules: AAA Saithe match changes in both swimming direction and speed of their neighbors but correlations are greater for swimming speed....  Saithe simultaneously match the headings and swimming speeds of at least their first two nearest neighbors within the school. (Ibid, p. 313)  Avoidance, Attraction, Alignment 

Fundamentalists and Chartists 



 

Frankel J. Froot K (1986) The dollar as a speculative bubble: a tale of fundamentalists and chartists. Technical Report 1845, NBER, Cambridge, MA. (The pioneering paper on the fundamentalist-andchartist model.) Frankel J. Froot K (1990) Chartists, fundamentalists, and trading in the foreign exchange market. American Economic Review 80, 181– 186. (This paper provides the empirical basis of the fundamentalistand-chartist model). Allen H, Taylor M (1990), Charts, noise and fundamentals in the London foreign exchange market, Economic Journal, 100: 49-59. Barber, B., and T. Odean (2000), Trading is hazardous to your wealth: The common stock investment performance of individual investors, Journal of Finance 55: 773-806

Craig Reynolds

What Foundation Means? What are the expected properties of big data?  What is the quality of big data?  Is big data necessarily satisfied with `wisdom of crowds’?  What is information aggregation efficiency which we may have from a specific set of big data? 

Foundation of Big Data 



The agent-based model enables us to answer the question regarding the quality of big data, quality in the sense of information aggregation efficiency. Based on the characteristics of an agent-based model, such as      

 

number of agents, learning or meta-learning behavior, network structure, personal traits, preferences, and cultures (social norms),

we may articulate the information aggregation process of big data and their inherited properties. This is what we mean by being the `foundation' of big data.

Some Prototypical Examples Prediction Markets  Sentiment Analysis in Financial Markets  Online reviews (Vriend, 2002) 

Agent-Based Prediction Market

Prediction Market

Big Data

Big Data

Limited Order Book Information. Price, Spread, Volatility, Depth, Order Aggressiveness

http://xfuture.org

2014 Annual Meetings of the Eastern Economic Association, Boston, MA, March 6-9, 2014

Containing Capacity (Tolerance Level) =0.75, 2012      

Blue = 51.60% Green= 45.63% Orange = 2.77% Grid Size =193193 Population Size = 13,454 Density = 36.12%

Containing Capacity (Tolerance Level) =0.25, 2012      

Blue = 51.60% Green= 45.63% Orange = 2.77% Grid Size =193193 Population Size = 13,454 Density = 36.12%

Distribution of Reservation Prices

Demand and Supply Curve

Artificial Price Series

Link One

Social Networks

Price Volatility

Big Data

News

Link Three

Social Medium Networks

Link Two

Concluding Messages 



 

We propose a process-based definition of big data, to be distinguished from size-based, technology-based, or psychology-based definitions. We argue that our definition provides a sharp ontology as well as a new epistemology of big data. The agent-based simulation society must take their data more seriously than its current state. The agent-based model cannot be fully harnessed without the resort to big data analytics.

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