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What​ ​is​ ​Digital​ ​Couponing? Online​ ​coupon​ ​campaigns​ ​take​ ​a​ ​more​ ​than​ ​100​ ​years​ ​old​ ​marketing​ ​tool​ ​and​ ​transfer​ ​it​ ​to​ ​the virtual​ ​world:​ ​the​ ​tried​ ​and​ ​tested​ ​discount​ ​stamps.​ ​You​ ​don’t​ ​have​ ​to​ ​collect​ ​them​ ​anymore, though.​ ​Nowadays​ ​it’s​ ​all​ ​about​ ​coupon​ ​codes.​ ​When​ ​buying​ ​something​ ​online,​ ​you​ ​will​ ​come across​ ​a​ ​field​ ​at​ ​checkout​ ​where​ ​to​ ​type​ ​in​ ​a​ ​promotional​ ​code.​ ​This​ ​way,​ ​you​ ​will​ ​save​ ​the​ ​fixed amount​ ​in​ ​dollars​ ​or​ ​percent​ ​that​ ​is​ ​promised​ ​with​ ​the​ ​coupon​ ​code.​ ​The​ ​discount​ ​is​ ​the​ ​buying incentive​ ​and​ ​therefore​ ​it’s​ ​what​ ​this​ ​marketing​ ​tool​ ​is​ ​all​ ​about. So​ ​this​ ​makes​ ​it​ ​rather​ ​obvious​ ​where​ ​online​ ​coupons​ ​are​ ​used​ ​most​ ​frequently:​ ​coupon​ ​codes are​ ​most​ ​suitable​ ​for​ ​online​ ​stores​ ​selling​ ​stuff,​ ​especially​ ​in​ ​the​ ​B2C​ ​retail​ ​industry.

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When​ ​doing​ ​such​ ​a​ ​campaign,​ ​it’s​ ​important​ ​to​ ​come​ ​up​ ​with​ ​an​ ​efficient​ ​way​ ​to​ ​distribute​ ​the code,​ ​to​ ​get​ ​the​ ​message​ ​out.​ ​This​ ​can​ ​be​ ​done​ ​by​ ​the​ ​retailer​ ​via​ ​emails​ ​and​ ​SMS​ ​or​ ​offline​ ​by printing​ ​the​ ​codes​ ​on​ ​receipts​ ​or​ ​standalone​ ​flyers.​ ​Alternatively,​ ​a​ ​coupon​ ​publisher​ ​can​ ​be used.​ ​According​ ​to​ ​the​ ​online​ ​marketing​ ​mag​ ​„Adzine“​ ​there​ ​were​ ​more​ ​than​ ​150​ ​such publishers​ ​online​ ​in​ ​the​ ​German-language​ ​region​ ​alone. Basically,​ ​there​ ​are​ ​two​ ​kinds​ ​of​ ​digital​ ​coupons:​ ​discount​ ​coupons​ ​saving​ ​you​ ​a​ ​specific amount,​ ​and​ ​campaigns​ ​that​ ​let​ ​you​ ​buy​ ​vouchers​ ​for​ ​a​ ​product​ ​at​ ​a​ ​discounted​ ​price.​ ​In​ ​both cases,​ ​the​ ​discount​ ​works​ ​as​ ​the​ ​purchase​ ​incentive. With​ ​the​ ​rise​ ​of​ ​mobile​ ​Internet​ ​access,​ ​digital​ ​coupons​ ​are​ ​no​ ​longer​ ​for​ ​online​ ​stores​ ​only.​ ​Now they​ ​can​ ​be​ ​distributed​ ​virtually​ ​via​ ​mobile​ ​devices,​ ​but​ ​be​ ​redeemed​ ​in​ ​brick-and-mortar​ ​malls. The​ ​buyers​ ​just​ ​have​ ​to​ ​present​ ​the​ ​virtual​ ​voucher​ ​on​ ​their​ ​smartphone​ ​or​ ​tablet​ ​in​ ​a​ ​store​ ​to get​ ​the​ ​promised​ ​discount. Nearly​ ​every​ ​fourth​ ​online​ ​buyer​ ​(23%)​ ​in​ ​Germany​ ​in​ ​2012​ ​had​ ​been​ ​tempted​ ​by​ ​a​ ​digital coupon​ ​to​ ​purchase​ ​something,​ ​according​ ​to​ ​a​ ​study​ ​by​ ​the​ ​German​ ​digital​ ​industry​ ​association Bitkom.​ ​In​ ​the​ ​United​ ​States,​ ​around​ ​3​ ​billion​ ​digital​ ​coupons​ ​were​ ​distributed​ ​in​ ​2013.​ ​A​ ​report by​ ​the​ ​coupon​ ​company​ ​NCH​ ​Marketing​ ​calculates​ ​that’s​ ​less​ ​than​ ​1%​ ​of​ ​all​ ​coupons​ ​published there​ ​–​ ​but​ ​they​ ​delivered​ ​more​ ​than​ ​10%​ ​of​ ​the​ ​redemption​ ​value!​ ​A​ ​pretty​ ​great​ ​conversion rate,​ ​right?​ ​Considering​ ​the​ ​high​ ​penetration​ ​rate​ ​of​ ​internet​ ​usage​ ​in​ ​general,​ ​the​ ​potential​ ​of​ ​a coupon​ ​campaign​ ​can​ ​be​ ​huge.

Affiliate​ ​Marketing​ ​Deals

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Contact​ ​Details: IM​ ​Coupons 1294​ ​Mount​ ​Tabor New​ ​York,​ ​NY​ ​10013 Website:​ ​http://www.themysteriousmarketer.com/coupons/ Google​ ​Site:​​ ​https://sites.google.com/site/internetmarketingdiscounts/ Google​ ​Folder:​​ ​https://goo.gl/Y89ETw Twitter:​ ​https://twitter.com/margaretjmurff https://www.facebook.com/marketingcoupons/ https://twitter.com/IM_Coupon https://plus.google.com/111391303860280509893 https://wiseintro.co/imcoupons http://en.gravatar.com/imcouponing https://www.jvzoo.com/sellers/user/8534 Related​ ​Contents: internet​ ​marketing​ ​deals internet​ ​marketing​ ​discounts marketing​ ​coupons marketing​ ​discount marketing​ ​deals internet​ ​marketing​ ​coupons affiliate​ ​marketing​ ​deals online​ ​marketing​ ​deals internet​ ​marketing​ ​black​ ​friday​ ​deals im​ ​coupons the​ ​mysterious​ ​marketer internet​ ​marketing affiliate​ ​marketing video​ ​marketing social​ ​media​ ​marketing list​ ​building internet​ ​marketing​ ​software wordpress​ ​coupon​ ​code wordpress​ ​coupon wordpress​ ​premium​ ​coupon Recommended​ ​Links: https://goo.gl/Smmq6H https://goo.gl/Kb3gon https://goo.gl/Y89ETw

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