http://www.perthmarketingcompany.com.au/

Digital​ ​Marketing​ ​Tools​ ​&​ ​Tactics:​ ​What​ ​the​ ​Trends​ ​Tell​ ​Us As​ ​the​ ​old​ ​saying​ ​goes:​ ​the​ ​more​ ​things​ ​change,​ ​the​ ​more​ ​they​ ​stay​ ​the​ ​same​ ​—​ ​a​ ​saying​ ​that certainly​ ​has​ ​resonance​ ​across​ ​the​ ​marketing​ ​industry​ ​right​ ​now.

As​ ​it​ ​stands,​ ​the​ ​top​ ​challenges​ ​many​ ​of​ ​us​ ​are​ ​facing​ ​in​ ​2017​ ​are,​ ​in​ ​essence,​ ​the​ ​same​ ​ones we’ve​ ​been​ ​battling​ ​for​ ​years​.​ ​According​ ​to​ ​an​ ​expansive​ ​aggregation​ ​of​ ​digital​ ​marketing studies​ ​and​ ​reports​ ​from​ ​Getapp​ ​Lab,​ ​the​ ​industry’s​ ​top​ ​pain​ ​points​ ​include:​ ​lack​ ​of​ ​time, knowledge,​ ​and​ ​resources;​ ​difficulty​ ​converting​ ​leads​ ​into​ ​customers;​ ​and​ ​diminishing​ ​reach​ ​in an​ ​increasingly​ ​crowded​ ​digital​ ​environment. The​ ​analysis​ ​offers​ ​a​ ​widescreen​ ​view​ ​of​ ​the​ ​current​ ​landscape​ ​for​ ​businesses,​ ​highlighting tactics​ ​that​ ​are​ ​leading​ ​the​ ​way,​ ​solutions​ ​being​ ​embraced​ ​to​ ​overcome​ ​prevalent​ ​hurdles,​ ​and emerging​ ​technologies​ ​that​ ​hint​ ​at​ ​the​ ​direction​ ​of​ ​the​ ​marketing​ ​industry​ ​for​ ​startups​ ​and enterprises​ ​alike. With​ ​that​ ​said,​ ​below​ ​we​ ​run​ ​through​ ​some​ ​key​ ​takeaways​ ​from​ ​the​ ​roundup,​ ​as​ ​well​ ​as​ ​provide some​ ​additional​ ​insight​ ​and​ ​resources. Don’t​ ​Sweat​ ​the​ ​Individual​ ​Techniques Which​ ​digital​ ​marketing​ ​techniques​ ​are​ ​leading​ ​the​ ​way​ ​in​ ​2017?​ ​Getapp​ ​shares​ ​a​ ​report​ ​from Smart​ ​Insights​ ​showing​ ​that​ ​content​ ​marketing​ ​and​ ​big​ ​data​ ​are​ ​leading​ ​the​ ​way​ ​in​ ​a​ ​preference poll,​ ​with​ ​marketing​ ​automation,​ ​mobile​ ​marketing​ ​and​ ​social​ ​media​ ​marketing​ ​not​ ​far​ ​behind.

http://www.perthmarketingcompany.com.au/

Of​ ​course,​ ​none​ ​of​ ​these​ ​should​ ​really​ ​be​ ​viewed​ ​as​ ​disparate​ ​practices​ ​—​ ​rather​ ​quite​ ​the opposite.​ ​TopRank​ ​Marketing​ ​firmly​ ​believes​ ​in​ ​approaching​ ​digital​ ​marketing​ ​with​ ​an​ ​integrated strategy.​ ​For​ ​example,​ ​data​ ​ought​ ​to​ ​touch​ ​every​ ​branch​ ​of​ ​your​ ​marketing​ ​strategy.​ ​Mobile should​ ​be​ ​top-of-mind​ ​with​ ​all​ ​digital​ ​assets​ ​you​ ​produce.​ ​Automation​ ​can​ ​be​ ​integrated​ ​into almost​ ​every​ ​tactic​ ​for​ ​added​ ​efficiency. But,​ ​with​ ​that​ ​said,​ ​it​ ​comes​ ​as​ ​no​ ​surprise​ ​that​ ​content​ ​and​ ​data​ ​lead​ ​the​ ​way​ ​as​ ​prioritized techniques.​ ​As​ ​our​ ​own​ ​CEO,​ ​Lee​ ​Odden,​ ​often​ ​says:​ ​“Content​ ​isn’t​ ​king.​ ​It’s​ ​the​ ​Kingdom.”1​ ​So for​ ​us,​ ​these​ ​two​ ​cornerstones​ ​speak​ ​to​ ​the​ ​fundamental​ ​essence​ ​of​ ​modern​ ​marketing: understanding​ ​your​ ​audience​ ​and​ ​reaching​ ​them​ ​with​ ​relevant,​ ​best-answer​ ​content​ ​that informs,​ ​engages​ ​and​ ​inspires​ ​action. Mobile​ ​is​ ​a​ ​Must In​ ​today’s​ ​digital​ ​world,​ ​I​ ​think​ ​it’s​ ​safe​ ​to​ ​say​ ​that​ ​all​ ​marketers​ ​know​ ​the​ ​importance​ ​mobile plays​ ​in​ ​their​ ​digital​ ​marketing​ ​initiatives.​ ​But​ ​when​ ​companies​ ​or​ ​agencies​ ​devise​ ​and​ ​execute their​ ​marketing​ ​strategies,​ ​it​ ​typically​ ​happens​ ​in​ ​offices​ ​stocked​ ​with​ ​powerful​ ​computers​ ​and large​ ​monitors.​ ​As​ ​such,​ ​without​ ​concerted​ ​effort,​ ​it’s​ ​difficult​ ​to​ ​gain​ ​end-user​ ​perspective.​ ​But to​ ​put​ ​it​ ​bluntly,​ ​it’s​ ​no​ ​longer​ ​an​ ​option.​ ​It’s​ ​an​ ​imperative​ ​for​ ​success. As​ ​Getapp’s​ ​report​ ​notes,​ ​mobile​ ​usage​ ​surpassed​ ​desktop​ ​a​ ​few​ ​years​ ​ago​ ​and​ ​now​ ​the​ ​gap​ ​is growing.​ ​Google’s​ ​mobile-first​ ​index​ ​punishes​ ​websites​ ​that​ ​aren’t​ ​responsive,​ ​and​ ​so​ ​do​ ​the users​ ​themselves,​ ​who​ ​are​ ​five​ ​times​ ​more​ ​likely​ ​to​ ​leave​ ​a​ ​site​ ​that​ ​hasn’t​ ​been​ ​optimized​ ​for the​ ​small​ ​screen. Contact​ ​Details: Perth​ ​Marketing​ ​Company​ ​-​ ​Web​ ​Design,​ ​SEO,​ ​Digital​ ​Marketing 56A​ ​Pearl​ ​Parade,​ ​Scarborough​ ​WA​ ​6019 Phone:​ ​0424​ ​656​ ​188 Website:​ ​http://www.perthmarketingcompany.com.au/ Google​ ​Site:​ ​https://sites.google.com/site/adwordsperth/ Google​ ​Folder:​ ​https://goo.gl/mf8MKX Related​ ​Contents: adwords​ ​perth adwords​ ​advertising​ ​perth adwords​ ​consultant​ ​perth adwords​ ​small​ ​business affordable​ ​seo​ ​perth best​ ​seo​ ​perth business​ ​seo​ ​perth

http://www.perthmarketingcompany.com.au/

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