Alexander M. Dunn New Orleans LA
(845) 661-9340
[email protected]
Results-oriented Marketing and New Business Development professional with experience in B2B and B2C marketplaces. Proven leadership in cultivating, managing and growing technical and creative teams. High energy, inventive thinker with core competencies necessary to execute complex and diverse business projects designed to deliver ROI. Effective verbal and written communicator with a creative and analytical approach to problem solving. Extremely customer focused and gregarious in networking, sales and social scenarios. Proven negotiator success in influencing C-level executives. CORE COMPETENCIES Leadership & Entrepreneurship Strategic Planning + Execution Process + Detail Oriented Motivational Manager Talent Recruiting + Development Constant Learning Tenacious Work Ethic Branding Strategies
Marketing, BizDev & Sales Cold Calling + Lead Generation Consultative Selling Proposal Development Account Management Video Marketing Expert Content Planning + Development Social Media Advertising
Operations Complex Project Management Risk Assessment Logistics Planning Process Audit + Improvements Resource Allocation P&L Management Budgeting + Financial Modeling
PROFESSIONAL EXPERIENCE Matter, Creative Services Operations Director Apr 2016 - Dec 2016 Matter is a Brand Elevation Agency unifying public relations, social media, creative services and search marketing into strategic, content-rich communications campaigns that inspire action and build value. With five offices spanning North America, Matter works with the world’s most innovative companies across high-technology, consumer-technology and consumer markets. Key Accomplishments: ● Led the integration of Skyscope’s team and processes into Matter Communications business operations. ● Developed and maintained sales & operations to streamline and grow the creative services (video, web, design). ● Educated and presented to internal teams, external prospects and existing clients. ● Maintained project management system, CRM, forecasts and invoicing. Skyscope, Founder and COO Jan 2012 - Apr 2016 Chief Operating Officer responsible for designing and implementing business strategies and processes to drive efficiency and growth. Client facing responsibilities included account management, strategy, project management, all stages of production, and consultation on video implementation. Internal responsibilities included managing day-to-day operations, human resources, company culture and finance. Clients included: OPKO, Pinterest, Umass Memorial Healthcare, Blackduck Software, FinancialForce, and more. Key Accomplishments: ● Bootstrapped video marketing business to one-half million in revenue with greater than 100% year-over-year growth. ● Built a scalable lead generation engine that produced qualified new business leads consistently. ● Researched and implemented software & tech for sales, marketing, project management, file sharing, finance and HR. ● Worked with video and graphics teams to improve internal processes and customer experience. ● Crafted vivid and inspiring mission, vision & values statements to enhance the culture and motivation of the team. ● Designed and managed buildout construction from a 650ft² to 1600ft² office. ● Automated and shortened the sales cycle for prospective customers. ● Managed Skyscope’s brand through company culture, blogging, video production, email marketing and social media. ● Responsible for annual budgets, financial models, capital expenditures, hiring new employees, benefits. ● Worked with customers on proposals, brainstorming, scripting, producing, filming, and consulting on implementation. ● Worked with executives from global brands to strategize and execute award winning video marketing campaigns. ● Negotiated a successful exit through the sale of Skyscope to national public relations and brand elevation agency. Access Fixtures, Brand Manager, Worcester, MA May 2011 - Jan 2013 ● Managed social profiles by creating and strategically sharing valuable branded content for marketing, and sales. ● Merchandising for new product lines, creating product PDF and custom copy for e-commerce webpages. ● Worked with Applied Interactive to manage social profiles and develop blog content for several notable brands. Clark University, Head Technician for Razzo Concert Hall, Worcester, MA Sep 2008 - May 2012 ● Set-up events; positioned microphones for recording, ran soundboards, lights, and computer technology during show.
PROJECT EXAMPLES Skyscope: “The Testimonial Process” Strategized and produced an explainer video used as marketing and sales content for our most popular video product. Personally involved in: scripting, storyboarding, acting, logistics, post production editing, blog writing and dissemination. Black Duck Software: “Take Flight” Sold and produced a versatile marketing video used in sales meetings, user groups, conferences and client communications.. Personally involved in: video strategy, scripting, storyboarding, sourcing voice over talent, managing production & post production timelines for launch. Umass Memorial Healthcare: “Transplant Overview”, “Patient Testimonial” Sold and produced videos for departments including: Transplant, Colorectal, Bariatric, Orthopedic, Heart & Vascular, and HR. Personally involved in: proposal writing, closing the contract, account management, pre-production, and production. This series won a Lamplighter Award, from the New England Society of Healthcare Communications. ACHIEVEMENTS AND ACCOLADES ● ● ● ●
Worcester Business Journal's 4 0 under 40 award honoree. Volunteer Service on Worcester Redevelopment Authorities Community Advisory Committee. Mentor for Art of Science Learning Incubator funded by The National Science Foundation. Guest Lecturer for Entrepreneurship and Media classes at Clark University.
Fall 2016 Fall 2015-2016 Summer 2015-2016 Winter 2014-2016
EDUCATION Clark University Graduate School of Management, MBA Concentration in Marketing - GPA: 3.5
Worcester, MA – Class of 2012
Clark University, Bachelor of the Arts Major: Music Technology - Minor: Entrepreneurship - GPA: 3.69 Magna Cum Laude
Worcester, MA – Class of 2011
Trinity Pawling High School Pawling, NY – Class of 2007 Headmaster’s List - 3 consecutive years, Ranked 8th in the 2007 Graduating Class, Leadership Award Recipient ADDITIONAL SKILLS AND INTERESTS Skills: Mac, PC, Tablets, Smartphone, SaaS platforms, Google Suite, Microsoft Office 365, Dropbox, Quickbooks, Social Media Platforms, Social Media Advertising, Google Analytics and AdWords Interests: Reading, Cooking, Music, Video Production, Fitness, Architecture & Construction, Swimming, Snowboarding, Event Planning, Content Creation. References available on request.
Alexander M. Dunn Professional Resume Page 2