MEDIA

PACK To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

FOCUSSING ON DISASTER MANAGEMENT, FIRE PROTECTION & THE FIRE SERVICE Asia Pacific Fire Magazine is the only fire industry

With a Readership Comprising

magazine to focus its entire attention on just the Asia

n Fire and Rescue Chiefs and Senior Officers

Pacific region. It is invaluable to readers and advertisers

n Fire Engineering Consultants,

alike in that it covers every aspect of fire fighting, fire

Building Services

protection, rescue and disaster management in a single title.

n Specifiers and Architects

From the reader’s standpoint, it provides unique coverage

n Fire Safety Officers

that is 100% appropriate to the region; for the advertiser

n Standards, Certification and Approvals

selling into the Asia Pacific economic powerhouse, it delivers a precisely targeted readership with no “wastage”, ensuring the best return for your advertising spend.

Organisations n Fire Fighting and Rescue Equipment and Procurement Officers n Industrial, Oil and Gas, Marine, Petrochemical, Commercial, Mining, Public Sector, Airport

Unrivalled Readership

and Mass Transit Facility Managers

Extensive and on-going research over the past 15 years has

n Emergency Response Managers

enabled Asia Pacific Fire to pinpoint more than 7,500 key

n Disaster, Response and Recovery Managers

decision-making professionals across the region. Unlike

n Training Officers

other fire titles that have a nominal circulation in the region,

n System Installers

APF’s entire readership is based in Asia Pacific, enabling

n Contractors

the magazine to accurately – indeed, uniquely – reflect the region’s fire safety and disaster management marketplace.

A SIA PACIFIC FOCUSSING ON DISASTER MANAGEMENT, FIRE PROTECTION & THE FIRE SERVICE

www.apfmag.com Issue 60 • January 2017

With such a pin-point focus in the region,

Geographic Circulation

it is hardly surprising

n Australia

n Bangladesh

that, from what readers

n Brunei

n Cambodia

report, each edition is

n Fiji

n Hawaii

read by three or four

n Hong Kong

n India

colleagues, delivering

n Indonesia

n Japan

a total readership of

n Laos

n Macao

more than 22,500 per

n Malaysia

n Myanmar

issue. The result is that

n New Zealand

n Pacific Islands

APF can justly lay claim

n Pakistan

n Papua New Guinea

to being the preferred

n Philippines

n People’s Republic of China

information resource

n Singapore

n South Korea

for fire professionals

n Sri Lanka

n Taiwan

in the region.

n Thailand

n Vietnam

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

WHAT DOES ASIA PACIFIC FIRE MAGAZINE OFFER YOU? Demographic Profile

Unrivalled Editorial Although published in the UK, APF is a truly Asia Pacific title.

3%

The Editor, Neil Bibby ASFM, FAICD, MIFireE is based in

Other

Australia. Neil’s background is in the management of fire

40%

services, he was CEO of the Country Fire Authority for seven years, one of Australia’s largest Fire Services with 60,000 volunteers and career staff across more than 1,300 fire stations.

Fire and Rescue Professionals

20% Equipment and Procurement Officers

Prior to the CFA he was an Assistant Chief with the Melbourne Fire Brigade, was the Australian Director on the International Association of Fire Chiefs, Asia, is a past Chairman of the

37%

National Aerial Firefighting Center and FPA Australia, as

Fire Protection Professionals

well as a past member of the board on the Bushfire CRC. Neil has worked on aid projects helping to build the emergency services in Vietnam, Papua New Guinea and Fiji. Neil provides APF with a unique perspective on the Asia Pacific fire market. With 37 years in the fire industry he is able

What does APF Magazine offer you?

to tailor the editorial of each issue to the ever growing and

n A readership covering all forms of fire and disaster

diversifying demands of the region. Every edition of the magazine contains the latest technical developments in applications,

management throughout the Asia Pacific region. n Targeted and carefully assessed readership

equipment, techniques and training to ensure its broad appeal.

comprising industry professionals, buyers and

Care is also taken to reflect the particular fire protection, fire

decision makers in the Asia Pacific region.

fighting and rescue challenges across the entire region. The news pages ensure that readers are kept up to date on the latest products to come onto the Asia Pacific market, while Product Profiles deliver in-depth products reviews.

n Cost-effective advertising through print and online editions and newsletters. n Respected, relevant and well-read editorial content produced in the region. n The first choice of many “blue chip” advertisers.

Editorial Contributors n Fire Protection Association, Australia

When do we publish?

n Standards Australia/New Zealand

APF Magazine is published quarterly in January, April,

n Bushfire and Natural Hazards Cooperative

July, October

Research Centre n Asian Disaster Preparedness Centre

What are the deadlines?

n Australian Fire and Emergency Services

January 2017 Issue:

18th November 2016

April 2017 Issue:

17th February 2017

n Confederation of Fire protection-Asia

July 2017 Issue:

19th May 2017

n Pacific Islands Emergency Management Alliance

October 2017 Issue:

18th August 2017

Authority Council

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

FEATURES SCHEDULE January

April

July

Regular features

Regular Features

Regular Features

n Industry Comment n News n Product and Company Profiles ​n Fire Service Profile – TBA

n Industry Comment n News n Product and Company Profiles n ​Fire Service Profile – TBA

​​Research

​​

n Industry Comment n News n Product and Company Profiles ​n Fire Service Profile – TBA ​

n ​Bushfire and Disaster CRC (Events) n ​Risk Frontiers

n Bushfire and Disaster CRC (Events) n Risk Frontiers

​​Research

n Bushfire and Disaster CRC (Events) n Risk Frontiers

October

Regular features

n Industry Comment n News n Product and Company Profiles ​n Fire Service Profile – TBA ​​

​​Research

​​Research

n Bushfire and Disaster CRC (Events) n Risk Frontiers ​​

Applications

Applications

Applications

Equipment

Equipment

Equipment

Equipment

Technology & Innovation

Technology & Innovation

Technology & Innovation

Technology & Innovation

Techniques

Techniques

Techniques

Techniques

Training

Training

Training

Training

Buyers Guides

Exhibitor Showcase

Exhibitor Showcase

Buyers Guides

​ HazMat PPE n ​n Tank Farm Protection​

n ​​Natural Disaster Planning n ​Tunnel Fires

n ​False Alarm Management ​n Wildfire Firefighting Equipment​ ​n Foam​ ​n Specialist Appliances​

n ​Command & Control Units n Structural Firefighting PPE n ​Environmentally Sound Suppression Systems

n Civilian Behaviour n Predictive Modelling​​ Techniques​ ​n Drones

n ​​Firefighter Behaviour n ​Rescue Tool​ ​Techniques​ ​​n ​Swift Water Rescue​

​ GIS Use at Fires​ n n Aircraft Firefighting

​n ​Remote Location Search & Rescue n ​Reducing the Risk of Fire

n ​Mass Evacuation Training​ ​n Fire Service Training College Profile

n ​​​Virtual Reality Training n ​Training Tools ​

​n Nozzles and Monitors​

n ​Australia New Zealand Disaster Management Conference 2017 – 22nd to 23rd May 2017 Gold Coast

n ​Hi-Rise Firefighting n Public Alerting n Firefighter Communications n Detection Equipment n Firefighter Helmets

​ Decision Making n n Disaster Control Rooms n Modular Vehicles

n Management of UAV’s n PPV Attack

n ​Fire Service Training College Profile n USAR, Collapse & Confined Space Training n AFAC 2017 – 4th to 7th September Sydney

Applications

n ​Firefighting in Tunnels n Commercial Kitchen Protection n ARFF Vehicles n Road Rescue Tools n Firefighter PPE

​ Noise Reduction n n Robotics and Fire n Head Up Displays n New Software

n Large Event Emergency Planning n Large Aircraft Fire Bombing

n ​​Recruit Training n EMS Training​

​n Detection Equipment

THE APF TEAM WILL BE ATTENDING 3rd-5th May 2017 • Sydney, Australia

22nd-23rd May 2017 • Gold Coast, Australia

4th-7th September 2017 • Sydney, Australia

We are always happy to receive editorial and case studies which may not appear on this features schedule

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

PRINT ADVERTISEMENT RATE CARD COVERS:

£2,250

23,250

$3,500

A $4,995

S $4,950

FRONT COVER IMAGE

£1,500

22,195

$2,350

A $3,350

S $3,300

DOUBLE PAGE SPREAD:

£2,975

24,275

$4,650

A $6,660

S $6,595

FULL PAGE:

£1,750

22,525

$2,750

A $3,900

S $3,850

HALF PAGE:

£1,175

21,685

$1,850

A $2,600

S $2,585

QUARTER PAGE:

£675

2975

$1,060

A $1,500

S $1,495

Cover/Full Page

Full Page (with bleed) 216mm x 303mm

Full Page (no bleed) 210mm x 297mm

Half Page

Half Page Landscape 182mm x 128mm

Double Page Spread

Double Page Spread (with bleed) 426mm x 303mm

Half Page Vertical 88mm x 266mm

Half Page Island 109mm x 175mm

Quarter Page

Quarter Page Horizontal 182mm x 60mm

Quarter Page Vertical 60mm x 266mm

Quarter Page Island 88mm x 128mm

ARTWORK: Please supply all artwork designed to the correct dimensions above as a high resolution (300dpi) PDF with all colours converted to CMYK and all fonts embedded. FULL PAGE: When designing your artwork please take special care to ensure that company logos, contact details or any other important information is kept within the copy area of 270mm x 186mm. If your artwork has any important elements close to the trim line, you may be asked to resupply it. Please contact MDM Publishing if you have any questions. DOUBLE PAGE SPREAD: When designing DPS artwork allowance must be made for some loss of image due to binding. Please contact MDM Publishing to ascertain required allowance. For all advertisement specification enquries please contact Richard Parsons – [email protected]

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

ASIA PACIFIC FIRE WEBSITE The Asia Pacific Fire website is the most exciting and

The website continues to attract high visitor numbers,

user friendly internet experience available within the fire

principally from qualified fire rescue personel and fire safety

protection and fire safety industry, offering elegant designs

professionals, and is currently averaging well in excess of 8,900

and descriptive images. Exposure for advertisers is vitally

visits per month – this figure continues to grow month on month.

important and registered users have free and unlimited access

Fire Industry Professionals are hungrier than ever before for

to all areas of the site to browse and interact with the high

information and resources specific to their areas of expertise.

quality content, while casual visitors are afforded access

The APF website www.apfmag.com provides a complete

to much of the content and are encouraged to register.

resource solution where visitors can learn, contribute, and

In the past two years our dedicated website management

download from, for teaching and training purposes.

team has taken the site to whole new level by implementing an exhaustive Search Engine Optimisation (SEO) regime which includes linking campaigns with other industry leading websites as well as extensive social networking events.

ISN’T IT TIME FOR YOU TO CONSIDER THE INDUSTRY’S MOST UPWARDLY MOVING WEBSITE AS PART OF YOUR MARKETING STRATEGY GOING FORWARD?

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

WEBSITE CONTENT Features From the homepage of www.apfmag.com subscribers and visitors are provided with access to in-depth feature articles, editor and industry leader comments, buyers guides and exhibitor showcases. Also company, event and product profiles. These are taken from the pages of APF Magazine, in addition to articles which have been sourced exclusively for the website. Whenever new articles are added to the website and alerts issued through our social networks and monthly e-newswires we immediately see a spike in visitor numbers. If you have a feature article or white paper that you would like to be considered for publication on the website, or in the magazine, please contact our editorial team – they will be delighted to assist you – [email protected]

Latest News

Company, Event and Product Profiles

Our editorial team post up to the minute, industry relevant,

Company, Event and Product Profiles are also made available

news stories from around the Asia Pacific as they happen

on the homepage and offer the opportunity to promote a

which provides visitors with a comprehensive information

company, upcoming event or latest products.

resource from which to keep up to date with emerging stories.

For a single one off cost, special Blogs and Top of page

Product specific news in addition to personnel appointments

leaderboard advertisement packages are available which

and trade events are also featured – so if you are looking

give you a dedicated page. This is fully searchable and

to expedite your marketing message, post your news on

permanently archived at www.apfmag.com.

www.apfmag.com.

Cost per Profile Cost per News item

£125 • 1185 • US $195 • A $280 • S $260

£250 • 1365 • US $395 • A $560 • S $520 Cost per Profile and Advert

£350 • 1510 • US $550 • A $785 • S $730

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

WEBSITE CONTENT Banner Advertising

We offer three different types of advertisement space:

The flexibility that digital banner advertising affords you is incredible – www.apfmag.com

Top of Page Leaderboard

carries banner advertising on virtually every page linked to the URL address of your choice and we are also able to link these to specific pages in your website. www.apfmag.com carries both static and animated

Right Hand Side Button

banners, depending on your preference, and we are able to change or update your advert copy instantly, as and when required, thus allowing

Run of Page Leaderboard

you amazing flexibility in your marketing message. Banner advertising is normally purchased for a minimum of one month, although we are

Video

able to offer bespoke packages

Video offers a very powerful direct marketing message and

to suit individual requirements.

www.apfmag.com offers four video positions and a full archive section with unlimited video storage. The videos are linked from YouTube and give the opportunity to promote your

Cost per Top of Page Leaderboard 530 pixels x 85 pixels

marketing message using one of the most effective methods

£350 • 1510 • US $550 • A $785 • S $730

available. Videos normally stay on the website homepage for one month, or longer if requested, and are then moved to the

Cost per Run of Page Leaderboard 968 pixels x 90 pixels

video archive for future access at any time. The cost for

£295 • 1425 • US $465 • A $660 • S $615

a video is per month.

Cost per Right Hand Side Button 300 pixels x 100 pixels

Cost per Video

£250 • 1365 • US $395 • A $560 • S $520

£275 • 1395 • US $430 • A $615 • S $570

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

NEWSWIRES, SOCIAL MEDIA AND APPS Monthly E-Newswire Registered users can select to receive the Asia Pacific Fire monthly E-Newswire which features a vast array of content. It includes a roundup of the months leading fire related news stories, plus the latest product news from the world’s leading manufacturers. Access can be gained to feature articles from the latest issue of the magazine as well as the latest product, company and event information. The E-Newswire is emailed directly to our registered users who have signed up for this service which gives a highly concentrated and relevant readership and all E-Newswires are archived on our website for future reference. The E-Newswire offers the advertiser opportunities to run product and company news at a cost effective rate as well as offering specific banner advertising in a product

– www.apfmag.com directly to their device. Notifications

which is currently being sent to over 6,000 users per

are sent when new content is published and this will soon

month – this figure continues to grow month on month.

be enhanced with access to additional ‘App only’ articles, videos via YouTube, Profiles and much more.

Cost per Monthly E-Newswire Press Release

The Apps will give advertisers the opportunity of feature

£125 • 1180 • US $ 195 • A $280 • S $260

post advertising as well as the ability to publish product catalogue features, feature advertisements and video

Cost per Top of Page Leaderboard

sponsorship.

£275 • 1395 • US $ 430 • A $615 • S $570

It’s the next step in your digital media marketing plan.

Cost per Right Hand Side Button

Social Media

£225 • 1325 • US $ 355 • A $505 • S $470

Social media has totally changed the way in which the fire industry communicates and shares information. Research shows that in today’s world one out of every twenty online visits is to a social networking website.

iTunes and Android Apps

APF magazine can be found on Facebook, LinkedIn,

Readers and subscribers are now able to download the

Twitter and Google+. All the latest news, feature articles,

latest APF App onto their Smart Phone or Tablet from App

blogs and videos from www.apfmag.com are regularly

Store or Google Play.

posted on our social media pages and therefore go

Users get the latest live content from the APF website

directly into the live feeds of our followers.

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

TECHNICAL REQUIREMENTS APF MAGAZINE ADVERTISEMENT REQUIREMENTS n When supplying a Full Page advertisement with

n Please email high resolution PDFs to [email protected]

bleed please ensure that any type is at least 5mm from the trim.

WEBSITE AND E-NEWSWIRE MEDIA REQUIREMENTS Text

Video Files

n All text should be supplied as an unformatted Word

The following video files can be inserted into our website;

document and be accompanied by a company/product

n MP4

logo and image.

n WebM n Ogg

Images n Images should be a minimum size of 10cm wide and be a minimum of 300 dots per inch. Images must

If a video file is supplied, please check the chart below to ensure that the web browser supports the video format.

be correctly licensed for your use and evidence of copyright provided.

Browser

MP4 WebM Ogg

Video

Internet Explorer

✔

✗

✗

n We are able to host videos from both YouTube and

Chrome

✔

✔

✔

Firefox 21 Upwards

✔

✔

✔

Safari

✔

✗

✗

Opera

✗

✔

✔

Vimeo with the relevant embeded code. n For copyright and security purposes, where there is a need to allow domain access to your video, please add the following domains to your settings;

mdmpublishing.com www.mdmpublishing.com ifpmag.com www.ifpmag.com apfmag.com www.apfmag.com iffmag.com www.iffmag.com gulffire.com www.gulffire.com

Videos must be correctly licensed for your use and evidence of copyright provided.

Leaderboard and Right Hand Side Button n Leaderboard sizes are 700 pixels x 90 pixels. n Right Hand Side Buttons are 270 pixels x 90 pixels.

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

M

AUTHOR’S GUIDANCE NOTES The following notes are for the guidance

side of the page, ideally typed in 11-point

guaranteed. Where a proof is provided, any

of authors of articles for Asia Pacific Fire,

Arial typeface. Headers, footers and other

factual corrections must be made within 48

International Fire Protection, International

formatting (including logos and corporate

hours (or within the time limit given when

Fire Fighter and Gulf Fire. They are aimed at

details) should be avoided. It should not

the proofs are submitted) or the proofs will

ensuring authors adhere to the magazines’

incorporate any ‘track changes’ or be

be deemed to be approved as submitted.

style and content guidelines and maintain

submitted in pdf format.

Any changes made to your article by the

the high standards set by each magazine.

It is the magazine’s policy not to

magazine editor will be done only to comply

capitalise brand or company names, include

with the need for the article to be generic,

registration or trademarks, or to capitalise

ensure clarity, a consistency of style

Unless otherwise agreed with the editor,

anything other than proper nouns. All

throughout the magazine and achieve the

all articles submitted to MDM Publications

measurements should be stated in metric.

best possible presentation of your ideas.

elsewhere or be agreed to be published

Writing style

Photographs

elsewhere. Once published in the magazine

All three magazines are International titles

Articles should be accompanied by at

the copyright of the article, as it appears,

and English is not the natural tongue of all

least three photographs, plus a photograph

becomes the property of MDM Publishing.

of the readers, so avoid using any terms you

of the author, which should be provided

think might be obscure or specialised. The

electronically in high-resolution (300dpi

Article Content must be original, have not been published

Article submission

magazines have a very broad readership,

when measuring 175mm by 125mm) jpeg

The article should be submitted

so not everyone will share your specialised

format. These will be accepted on

electronically in Microsoft Word by the

knowledge of the subject. Endeavour to

the basis that they are free from any

agreed date and to the agreed word

explain technical details and procedures

copyright or royalty payment issues,

count. Any photographs or illustrations

in clear, simple sentences.

that the author of the article has the

should not be embedded in the copy; they

As International titles, not all of the

photograph owner’s consent for them

markets reached use the same standards

to be used by MDM Publishing Ltd for

and codes, so when stating a specific

this or other articles, and that MDM

word introduction paragraph designed to

standard, please give its full title (as well

Publishing is therefore indemnified by

encourage readers’ interest in the article.

as its number) and endeavour to provide

the author on submission of the image

It should be accompanied by the author’s

corresponding standards in other markets

against any copyright liability. If no

name and job title and the organisation’s

(for example, British, NFPA and

images are supplied, the editor may select

website address. The author should also

Australian standards).

stock images to run with your article.

should be high-resolution attachments. It should include a heading and 20-30

provide a mailing address, phone number

Articles must be generic. They are

and email address. If the article has more

not advertorials and so any references to

Finally

than one author, one should be nominated

company, product or brand names should

Please remember that submissions should

as the correspondent.

be avoided. The readership is generally

include: the copy; separately attached

well informed, so any performance claims

high-resolution photographs or images;

must be substantiated.

a photograph of the author; the author’s

Format The article should be typed at double spacing with a 25mm margin on either

Every effort will be made to email page proofs to you. However this cannot be

To discuss advertising opportunities:

To discuss editorial opportunities:

Mark Seton

Neil Bibby

Tel: +44 (0) 1935 426428 [email protected]

Tel: +61 (0) 418 358 465 [email protected]

job title, the organisation’s website address; and full mailing contact details.