Date of analysis Company name Date of latest statements Country of domicile Web-site Ticker

01 November 2012 Apple Inc 09/12 US www.apple.com AAPL US Equity

WACC D/E Beta levered adjusted Currency Shares outstanding, mln

10.1% 1.0 USD mln 939.2

GICS sector name GICS industry name GICS Industry group name GICS subindustry name

Information Technology Computers & Peripherals Technology Hardware & Equipment Computer Hardware

Historical and future forecasts of financials Sales EBITDA CAPEX FCFF

2009 42,905 12,474 (1,144) 9,015

2010 65,225 19,412 (2,005) 16,590

2011 108,249 35,604 (4,260) 33,269

2012 164,529 59,292 (7,341) 43,608

2013 198,832 71,896 (8,116) 55,675

2014 2015 2016 226,234 311,665 288,132 82,218 93,265 98,733 (11,132) (8,871) No forecast 60,080 No forecast No forecast

2017 No forecast No forecast No forecast No forecast

2009

2010 52.0% 55.6% 75.3% 84.0%

2011 66.0% 83.4% 112.5% 100.5%

2012 52.0% 66.5% 72.3% 31.1%

2013 20.8% 21.3% 10.6% 27.7%

2014 2015 2016 13.8% 37.8% -7.6% 14.4% 13.4% 5.9% 37.2% -20.3% No forecast 7.9% No forecast No forecast

2017 No forecast No forecast No forecast No forecast

2009

2010

2011

2012 0.98 7,153

2013 0.89 49,773

Historical and future forecasts of growth rates Sales growth EBITDA growth CAPEX growth FCF growth Discounted cash flow analysis Discount factor Discounted FCFF Terminal growth rate TP DCF EV

1% 542,661 648,379

Market EV breakdown as at 01 November 2012 Market cap Cash Prefered shares Minority interest Total debt EV

542,591 121,251 421,340

2014 2015 2016 2017 0.81 0.74 0.67 0.61 48,792 No forecast No forecast No forecast

Market share price Fundomental share price Gain (Loss) potential

576.8 819.4 42.1%

Sensitivity of share price to WACC and terminal growth rate

WACC

819.45 7% 8% 9% 10% 12% 14% 16%

0% 1036.0 921.9 833.1 762.1 655.7 579.7 522.7

1% 1176.8 1026.3 913.5 825.7 698.1 609.9 545.2

2% 1373.8 1165.5 1016.8 905.2 749.1 645.1 570.8

Growth rate 3% 1669.4 1360.4 1154.5 1007.4 811.4 686.6 600.3

4% 2162.0 1652.8 1347.3 1143.7 889.2 736.6 634.8

5% 3147.2 2140.1 1636.6 1334.5 989.3 797.6 675.6

6% 6102.9 3114.7 2118.7 1620.7 1122.7 873.8 724.5

Terminal growth rate 2% 3% 4% 138.2% 189.4% 274.8% 102.1% 135.9% 186.5% 76.3% 100.2% 133.6% 56.9% 74.7% 98.3% 29.9% 40.7% 54.2% 11.8% 19.0% 27.7% -1.0% 4.1% 10.1%

5% 445.6% 271.0% 183.7% 131.4% 71.5% 38.3% 17.1%

6% 958.1% 440.0% 267.3% 181.0% 94.6% 51.5% 25.6%

Sensitivity of potential gain (loss) to WACC and terminal growth rate

WACC

42.07% 7% 8% 9% 10% 12% 14% 16%

0% 79.6% 59.8% 44.4% 32.1% 13.7% 0.5% -9.4%

1% 104.0% 77.9% 58.4% 43.2% 21.0% 5.7% -5.5%

Sales

EBITDA

350,000 300,000 250,000 200,000 150,000 100,000 50,000 0

80% 60% 40% 20% 0% ‐20% 2009

2010

2011

2012

2013

Sales

2014

2015

120,000  100,000  80,000  60,000  40,000  20,000  0    2009

2016

Sales growth

2011

2012

2013

2014

2015

2016

EBITDA growth

FCFF

0    (2,000)

2010

EBITDA

CAPEX 2009

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

2010

2011

2012

2013

2014

(4,000) (6,000) (8 000) (8,000) (10,000) (12,000) CAPEX

CAPEX growth

2015

120% 100% 80% 60% 40% 20% 0% ‐20% ‐40%

70,000  60,000  50,000  40,000  30,000  20,000  10,000  10 000 0   

120% 100% 80% 60% 40% 20% 0% 2009

2010 FCFF

2011

2012

2013 FCF growth

2014

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