Apple Maps Redesign Group 3 Nat Banyatpiyaphod John Liu Stephen Somuah David Tsai Cindy Xu

Agenda • • • • • • • • •

Problem User Identification Pre-Redesign Analysis Redesign Features Usability Criteria Redesign Mockups Usability Testing Analysis Conclusion Next Steps

The Problem Why redesign Apple Maps? o iPhone is the most popular smartphone o iOS is the second most used smartphone OS o yet, there are many issues wrong with Apple Maps Previous Product Research o Researched Google Maps vs. Apple Maps  Pros and Cons of each  Google Maps is more functional and caters more towards user needs than Apple Maps • includes mta system on maps to help user navigate • switching between walking, transit, and driving is much easier to toggle between with google maps

User Identification Who is our User? o Technology-savy, uses phone for map navigation o Most popular for people ages ~16 to low 30s (ballpark range – assume some level of tech saviness)  Took random sample of people around the upper west side Data Collection Methodology o Focus Group Discussion o Pre-Redesign Survey

Pre-Redesign Survey

Pre-Redesign Summary

Pre-Redesign Summary

Pre-Redesign Summary

Pre-Redesign Summary

Pre-Redesign Analysis System / User Goals o Ability to navigate with public transit options. o Using the application with only one hand and one finger. o Minimal error strokes. User Requirements o User should be able to change viewing angles with only one hand / finger. o User should be able to switch view of directions between transit options (public, car, walking) without having to go back through multiple menus. o User should be able to easily switch between full list of directions and the map view without having to accurately press a tiny button on the screen. o User should be able to get public transport options without having to open up a third-party application.

Redesign Features Features to be Redesigned o Remove the 3D view button. o Add sliders on the side to allow changing of viewing angle. o Add button selection to choose between options of Car, Walking, and Public Transit when viewing navigation directions. o Move button for navigation directions to bottom with rectangle shape and bar along the bottom. Drag-up from bottom to activate. o Add public transit options to navigation. o Add train station symbols to public transit icons when zoomed in.

Usability Criteria Usability Objectives o The number of errors the user makes in trying to perform the task should reduce o The number of corrections the user requires to complete a task should reduce o The time taken to complete tasks should reduce o Users should be more satisfied using the redesign than the current implementation

Redesign Summary • • • • •

Above all, common tasks must be easy to accomplish Buttons that perform similar functions should be grouped together Don't be afraid to remove existing UI elements that are not relevant Prevent mistakes by eliminating sources of confusion Buttons, icons, and other elements should be consistent

Human Factor Principles •

Fitt's Law

•

Anthropometry

•

Usability scale

•

LocalSwipes

ISO 13407 • • •

We incorporated this principle into our redesign process Used multidisciplinary approach to redesign o Human factors o Ergonomics Considered all stakeholders to the software/product when designing

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Redesign - Screenshots

Product Description • Product: • Apple Maps

• Description: • Native iPhone mobile map and navigation software

• Reason/nature of test: • Many users reported dissatisfaction using Apple Maps due to subpar functionality and complicated interactive touch system • We want to add new features to the software to fix these flaws

Test Results – Objectives • Tested to see changes in user satisfaction and user interaction efficiency • Most important tasks, i.e. frequently used and hardest • Tested the functions that users want to see added most based on pre-redesign survey: • Sliders to change viewing angle • Replace “3D” button with button to choose between modes of transportation • Move button for direction to bottom with rectangle shape and bar along the bottom • Implement “LocalSwipes” • Add public transport functionality • Train stations and train lines

Test Results – Test Methodology • 6 tasks – scenario based tasks with user interaction on both Apple Maps and the redesigned software • Tasks: • Changing the viewing angle to see 3D buildings • Locate the trains that stop at a particular station from the map • Get driving directions • Get driving directions; switch to walking directions • Get driving directions; switch to public transit directions • Get driving directions; switch to public transit directions; switch to alternative public transit directions

Test Result - Participants • Number of participants: 15 • Types of participants/user group: 3 types, 5 per group • Participant profiles: Number

Current Map Software

Computer Experience

Smartphone Experience

5

Apple maps

Frequent user

Frequent user

5

Google maps

Frequent user

Frequent user

5

None

Frequent user

None

Test Results – Data Collection • We collected data from users through an online user survey (Google Forms) after their participation

Test Results – Usability Metrics Metrics for effectiveness • Completion • Errors • Assists • Overtime Metrics for satisfaction • Which software they prefer • Which software is easier to use

Test Results – Effectiveness Data Software

Task #

% Complete

# Assists

# Errors

# Overtime

Apple Maps

1

93%

3

1

1

Redesigned

1

100%

1

0

0

Apple Maps

2

43%

8

7

5

Redesigned

2

93%

3

1

1

Apple Maps

3

100%

1

0

0

Redesigned

3

100%

0

0

0

Apple Maps

4

93%

4

3

2

Redesigned

4

100%

1

0

0

Apple Maps

5

0%

15

15

15

Redesigned

5

93%

5

3

3

Apple Maps

6

0%

15

15

15

Redesigned

6

87%

7

6

6

Test Results – Satisfaction Data Task #

% Preferred Apple Maps

% Preferred Redesigne d

Apple Maps Average Difficulty (5 = easy, 1 = hard)

Redesign Maps Average Difficulty (5 = easy, 1 = hard)

1

47%

53%

4.1

4.5

2

0%

100%

1.5

4.7

3

67%

33%

4.5

4.6

4

27%

73%

3.1

4.5

5

0%

100%

1

4.8

6

0%

100%

1

4.6

Conclusion By involving the users during our redesign through surveys and questionnaires, we were able to come up with several prototypes that greatly increased the usability and functionality of Apple Maps. In the end, users were much more satisfied with the new features and changes due to their more intuitive nature, which allowed them to more effectively find what they needed.

Questions?

Questions?