A CASE STUDY OF

At Home In The Country

www.athomeinthecountry.co.uk

HIGHLIGHT

+13% Increase in revenue

AT HOME IN THE COUNTRY

Internationally recognised British gift and home furnishings retailer “ We’ve always thought Bunting was a brilliant tool. It has

helped raise our sales and opened up lots of opportunities for engaging our visitors ”

Guy Robinson, Director

THE CHALLENGE At Home in The Country wanted to further connect with their online visitors and raise sales by making the store - as their name suggests feel more like home. Their plan was to segment their customers, and to optimise the shopping experience for their different buyer personas. A solution was required that was affordable, easy to use and without pressing technical demands. Bunting’s accessible and user-friendly solution was a perfect fit, allowing them to easily implement personalised shopping experiences without hassle.

t. +44 (0) 161 818 7848 e. [email protected]

Further connect with visitors Optimise the shopping experience Affordable and easy to use Accessible and user friendly Case Study. At Home in the Country | www.athomeinthecountry.co.uk pg. 2

SOLUTION 1

Product Recommendations Recommendations appear directly below the main product image (the ideal position to increase engagement) The recommendations are alternatives to the product being viewed. This helps shoppers find alternative options to satisfy their needs. Accolades included with some products (Most Popular, Best Seller, etc) to attract additional interest. Delivered by Bunting when page loads without any code needed on the site.

+13%

Increase in revenue

+3%

Increase in average visit duration

+12.5%

Increase in conversions

+4.5%

Increase in product views

t. +44 (0) 161 818 7848 e. [email protected]

Case Study. At Home in the Country | www.athomeinthecountry.co.uk pg. 3

SOLUTION 2

Visitor Exit Prevention A lightbox appears containing a time sensitive Free Delivery offer This offer is only presented to new visitors who live in the UK The lightbox is only triggered when a visitor shows intent to exit the website. To avoid causing annoyance, it only appears once per visitor, but a small reminder allows the visitor to re-open it if they want to. Lightbox powered by Bunting with no additional software needed

+12.5%

Increase in conversions

+5.3%

Increase in revenue

+5.7%

Increase in visit duration

+3.9%

Improvement in bounce rate

t. +44 (0) 161 818 7848 e. [email protected]

Case Study. At Home in the Country | www.athomeinthecountry.co.uk pg. 4

Try Bunting for free and see your sales grow today www.getbunting.com/register

Tel

0161 818 7848 Skype

buntingpro

Bunting Software Ltd 1 Hardman Boulevard Manchester M3 3AQ England

Email

[email protected]

www.getbunting.com

t. +44 (0) 161 818 7848 e. [email protected]

Case Study. At Home in the Country | www.athomeinthecountry.co.uk pg. 5

At Home In The Country - Bunting

connect with their online visitors and raise sales by making the store ... sensitive Free Delivery offer. This offer is only ... shows intent to exit the website. To avoid ...
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