Backflip Studios is now earning more than $100K a month with AdMob. Mobile ads are now responsible for approx. 50% of monthly revenues for the company.
About Backflip Studios
Best known for their free game for iOS, Paper Toss, which has been downloaded over 24 million times since released. • www.backflipstudios.com • Boulder, CO • 6 employees “Sales come and go in spikes. But ad revenue is steady and I can build a business on that.” —Julian Farrior, CEO and Founder, Backflip Studios
Goal Founded in April 2009 in Boulder, Colorado, Backflip Studios is a small startup focused on iPhone games. Their first game, Ragdoll Blaster, reached the top 5 paid list and their second game, Paper Toss, became the number 1 free app in the store and has been downloaded more than 16 million times. Following the success of Paper Toss, Backflip launched Paper Toss: World Tour which expands game play for $0.99. In addition to selling their paid games, Backflip wanted to monetize the millions of users who actively play Paper Toss. They also needed a platform that enabled them to show their ads to promote other Backflip games to their existing users. Solution Backflip inserted AdMob ads into the free version of Paper Toss. AdMob’s solution gave Backflip complete control over where the ads were placed in their app to not interfere with game play. Backflip also determines how often ads appear, to be sensitive to the user experience. Backflip also utilized AdMob’s house ads functionality to convert users of Paper Toss to the paid version of the game Paper Toss World Tour. Backflip is able to dynamically allocate its inventory between monetizing with ads and distributing its own properties depending on their current initiatives.
Try Paper Toss World Tour Today! Ads by AdMob
Results Backflip Studios is now earning more than $100,000 a month with AdMob and mobile advertising is now responsible for approximately 50% of monthly revenues for the company. “We thought we could make it on app sales alone, but we backed into the ad-based revenue model. Ad supported apps are going to be an important part of our business model going forward,” said Julian Farrior, CEO of Backflip Studios. Free apps have also played a key role in promoting paid versions of both Paper Toss and Ragdoll Blaster, which have combined for over $1.25 million in sales. Most recently, Backflip is cross promoting its latest title, Harbor Havoc 3D, to current users of Paper Toss.
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