Creating and maintaining an active Google+ presence makes your brand and content easier to find, simpler to share and increases your visibility and engagement with those that matter most, your customers. Here are a few benefits of an active Google+ page.
Better brand discovery in search You already know how powerful Google Search is for your brand. With a Google+ presence your brand page, along with a profile image, brand information and recent posts, are eligible to show on the right-hand side of organic Google Search results.
Surface social content in organic search When your brand’s followers do a search, relevant Google+ content is eligible to appear in organic search results.
Increase viewership of video content Posting videos on Google+ amplifies distribution and increases visibility, leading to more views. Visitors to your Google+ page see videos posted to your stream and can also access videos posted to your YouTube channel from a tab on your G+ page.
Benefits of Being Active with Google+ 1
Benefits of an active Google+ page
Better content discovery with #Hashtags Adding hashtags to your posts makes your content easier to find. Typing “#” before any word creates a clickable link. At the top of your posts, Google+ will show the hashtags you used, as well as hashtags related to your posts. Clicking on related hashtags reveals other posts on the same topic.
Improve AdWords performance By linking your Google+ page to your ads endorsements from your Google+ followers will show up in your ads. These are called social annotations and are a powerful tool to drive engagement. Brands using social annotations see a 510% uptick in click through rates and an increase in conversion rates by an average of 10-20%. *Source: Google internal data. Results are directional and not guaranteed. **Source: Google/Compete: Google+ Industry Studies, 2013. Results are directional and not guaranteed.
More visibility with Gmail Gmail offers another opportunity for your followers to connect with your brand’s content. With a verified Google+ page people receiving emails from your domain can follow your Google+ page directly from their inbox. Recent Google+ posts can also surface in your emails, helping customers (and prospective customers) find and engage with your product.
Creating and maintaining an active Google+ presence makes your brand and content easier to find, simpler to share and increases your visibility and engagement with those that matter most, your customers. Here are a few benefits of an active Google+ page. Benefits of Being Active with Google+ 1. Better brand discovery ...
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