Google+ encourages growing Indian non-profit Best out of Waste
About Club Internet
• bestoutofwaste.org. • Bhayavadar, a small village in Rajkot province, India. • Delivering the ideas of the common man to the world, now becoming a business • 2 founders plus volunteers • Started June 2013
Non-profit organization Best out of Waste (BOOW) is dedicated to showcasing great ideas made using waste products and helping to protect the environment. The concept came to life in early 2013 when Akshay Makadiya saw someone making toys out of clay. He thought “I want to bring this creativity to the world.” From this seed, the idea evolved into a platform to help women who were creative in the home sell what they made. Now, BOOW has between 8,000–9,000 visitors to its website every month and receives many enquiries from suppliers keen to develop ideas into products. The organization’s Facebook page has more than 336,000 followers and is the most popular Indian page of its kind. Although BOOW began as a business idea it’s actually become a huge online community. The Internet makes it possible for people interested in craft and creativity to really interact. Google+ helps the community stay connected and swap ideas and inspiration. Because BOOW doesn’t charge for sharing people’s ideas, funding is key, with AdSense helping to cover domain and hosting charges. Now, BOOW is developing an app which will soon be launched. Google Analytics and Trends help the enterprise measure its reach and keep in touch with developments in the world of crafts and creativity.
“I want to bring this creativity to the world.” — Akshay Makadiya BOOW has built its community and is succeeding in its vision of helping ordinary people create and sell their own products, and now the time has come to create a real ecommerce portal. Akshay explains: “We have thousands of customers who want to make products and hundreds of businesses wanting to sell these products. My friend and co-founder Bhumi Faldu and I want to connect entrepreneurs with creative people.”
Now, BOOW is developing an app which will soon be launched. Google Analytics and Trends help the enterprise measure its reach and keep in touch with ...
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