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Keyword Research - The Key Factor to Successful SEO Implementation Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people

www.redrocketmg.com are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages - the model of the car and company name in their commercials will stick in viewers' minds, who might remember the message later when they are ready to buy a car. It is the same for SEO. Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of researchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company's brand awareness? If your company's website is not listed at the top of search results, they will not see your company as a "big brand" in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering. So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords

www.redrocketmg.com can be categorized into 3 types, which are: "Too Hot Keywords", "Just Right Keywords", and "Too Cold Keywords". Too Hot keywords are single word search terms like "Aircon" and "Translation" which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: Aircon Servicing, Translation Agency Singapore") By optimizing those "Just Right" keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions. Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization. Contact us today! Red Rocket Web Specialists 2720 Council Tree Ave, Suite 218, Fort Collins, CO 80525 970-674-0079 Website: ​https://redrocketmg.com Google site: ​https://goo.gl/YWrFVW Google Folder: ​https://goo.gl/MVXFMc Related Contents Best Local Search Engine Optimization Fort Collins Best Local Search Engine Optimization Greeley Best Local Search Engine Optimization Loveland Best Local Search Engine Optimization Windsor Best Search Engine Optimization Fort Collins Best Search Engine Optimization Greeley Best Search Engine Optimization Loveland

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