http://www.perthmarketingcompany.com.au/

How​ ​To​ ​Improve​ ​Your​ ​SEO​ ​With​ ​User-Friendly​ ​Interlinking Sure,​ ​backlinks​ ​are​ ​important,​ ​but​ ​columnist​ ​Kristopher​ ​Jones​ ​makes​ ​the​ ​case​ ​that​ ​internal linking​ ​is​ ​also​ ​a​ ​critical​ ​component​ ​of​ ​improving​ ​your​ ​website's​ ​search​ ​engine​ ​optimization​ ​and user​ ​experience.

At​ ​my​ ​startup,​ ​LSEO,​ ​we​ ​recently​ ​ran​ ​an​ ​internal​ ​link​ ​audit​ ​to​ ​help​ ​inform​ ​and​ ​refine​ ​our​ ​growth marketing​ ​strategy.​ ​With​ ​multiple​ ​freelancers​ ​and​ ​staff​ ​writers​ ​constantly​ ​contributing​ ​content, our​ ​site​ ​has​ ​more​ ​than​ ​tripled​ ​in​ ​size​ ​in​ ​the​ ​past​ ​two​ ​years. Unfortunately,​ ​running​ ​a​ ​massive​ ​content​ ​marketing​ ​initiative​ ​with​ ​no​ ​central​ ​internal​ ​linking strategy​ ​in​ ​place​ ​had​ ​limited​ ​the​ ​spread​ ​of​ ​link​ ​authority​ ​throughout​ ​our​ ​website. I​ ​highly​ ​recommend​ ​auditing​ ​your​ ​own​ ​internal​ ​linking​ ​structure​ ​to​ ​make​ ​sure​ ​you​ ​aren’t inhibiting​ ​a​ ​blog​ ​post​ ​from​ ​being​ ​crawled​ ​or​ ​receiving​ ​“link​ ​juice.”​ ​This​ ​is​ ​not​ ​only​ ​bad​ ​from​ ​an SEO​ ​perspective,​ ​but​ ​also​ ​from​ ​a​ ​business​ ​standpoint.​ ​Content​ ​that​ ​is​ ​not​ ​properly​ ​interlinked may​ ​not​ ​live​ ​up​ ​to​ ​its​ ​full​ ​organic​ ​ranking​ ​potential​ ​—​ ​or​ ​be​ ​found​ ​easily​ ​by​ ​users. Let’s​ ​review​ ​some​ ​of​ ​the​ ​best​ ​practices​ ​of​ ​internal​ ​linking​ ​and​ ​show​ ​you​ ​why​ ​interlinking​ ​should still​ ​be​ ​a​ ​central​ ​concern​ ​of​ ​your​ ​SEO​ ​development. The​ ​function​ ​and​ ​benefits​ ​of​ ​internal​ ​links Function

http://www.perthmarketingcompany.com.au/

A​ ​sophisticated​ ​internal​ ​linking​ ​structure​ ​provides​ ​SEO​ ​and​ ​user​ ​experience​ ​(UX)​ ​value​ ​for​ ​your website.​ ​Here​ ​are​ ​some​ ​highlights​ ​of​ ​internal​ ​link​ ​functionality: ● Opens​ ​pathways​ ​to​ ​web​ ​pages​ ​previously​ ​less​ ​accessible​ ​to​ ​search​ ​engine​ ​spiders. ● Helps​ ​organize​ ​web​ ​pages​ ​categorically​ ​based​ ​on​ ​the​ ​keyword​ ​used​ ​in​ ​the​ ​link’s​ ​URL and​ ​anchor​ ​text. ● Improves​ ​user​ ​navigation​ ​by​ ​providing​ ​further​ ​ways​ ​to​ ​interact​ ​with​ ​your​ ​site. ● Uses​ ​anchor​ ​text​ ​keywords​ ​to​ ​aid​ ​user​ ​intent. ● Passes​ ​“link​ ​juice”​ ​between​ ​web​ ​pages​ ​(a​ ​purported​ ​ranking​ ​factor). ● Organizes​ ​site​ ​architecture​ ​and​ ​communicates​ ​to​ ​search​ ​engines​ ​your​ ​most​ ​important web​ ​pages. ● Helps​ ​promotional​ ​campaigns​ ​by​ ​visibly​ ​highlighting​ ​or​ ​featuring​ ​links​ ​on​ ​a​ ​home​ ​page​ ​or next​ ​to​ ​content. Of​ ​course,​ ​there​ ​are​ ​instances​ ​of​ ​links​ ​that​ ​search​ ​engines​ ​can’t​ ​parse.​ ​It’s​ ​important​ ​to​ ​mention them​ ​so​ ​you​ ​don’t​ ​mistakenly​ ​use​ ​them: ● Links​ ​in​ ​web​ ​pages​ ​that​ ​are​ ​disallowed​ ​in​ ​your​ ​robots.txt​ ​file. ● Links​ ​in​ ​search​ ​bars​ ​or​ ​submission​ ​fields. ● Links​ ​in​ ​embedded​ ​plugins,​ ​such​ ​as​ ​Java​ ​or​ ​Flash. ● Links​ ​on​ ​web​ ​pages​ ​with​ ​more​ ​than​ ​150​ ​links. Contact​ ​Details: Perth​ ​Marketing​ ​Company​ ​-​ ​Web​ ​Design,​ ​SEO,​ ​Digital​ ​Marketing 56A​ ​Pearl​ ​Parade,​ ​Scarborough​ ​WA​ ​6019 Phone:​ ​0424​ ​656​ ​188 Website:​ ​http://www.perthmarketingcompany.com.au/ Google​ ​Site:​ ​https://sites.google.com/site/adwordsperth/ Google​ ​Folder:​ ​https://goo.gl/mf8MKX Related​ ​Contents: adwords​ ​perth adwords​ ​advertising​ ​perth adwords​ ​consultant​ ​perth adwords​ ​small​ ​business affordable​ ​seo​ ​perth best​ ​seo​ ​perth business​ ​seo​ ​perth check​ ​my​ ​seo check​ ​seo​ ​optimisation content​ ​management​ ​web​ ​design​ ​perth digital​ ​advertising​ ​perth

http://www.perthmarketingcompany.com.au/

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