Bharti Airtel Ltd Successfully tracked Single Application Pages (SPA) and retargeted the customer with Google Analytics
About Airtel . Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia and Africa.
Bharti Airtel is India’s leading telecommunication company and provide both B2B and B2C services online. To optimize the user behaviour and drive higher conversion rate Airtel adopted Angular JS which revolutionized the world of single-page JavaScript applications over the years.
Virtual Pageviews for Powerful insights Single Page Application (SPA) loads only one time and render further page / screens dynamically and which made it difficult for them to track basic level of information with default GTM / Google Analytics codes.
Goals . Implement Google Analytics on Single Page Application which is based on Angular JS.
To overcome the issue DWAO helped Airtel in implementing Data Layers on SPA. This helped Airtel in tracking all the pages that user interacts with and deep diving into user journey. This helped Airtel to understand the user better flow better and create better remarketing list for drop out audiences to improve conversion rates.
. Create different user segments and remarketing list to retarget the potential users.
Approach . Implemented Google Analytics using GTM on various Angular Website pages and created remarketing list using virtual pageview and events.
Results . Track all the screens and user interactions successfully hence gained insight into customer journey and attribution. . Improved conversion rate by retargeting the potential users
“DWAO helped us in implementing Google Analytics on various Single Page Applications which includes lead generation, payment and recharges that helped us in deep diving into user journey and creating important audience segments to drive them back through various paid campaigns running in our AdWords” --- Abhinav Raj, Head Analytics (Web & Mobile Sites), Bharti Airtel
Bharti Airtel Ltd Successfully tracked Single Application Pages (SPA ...
Bharti Airtel Ltd Successfully tracked Single Application Pages (SPA) and retargeted the customer with Google Analytics. About Airtel . Bharti Airtel Limited is an ...
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