Partnership Strategies: To ensure a good turnout, you can partner with and invite local groups like: • • • • • • • • • • •

• • •

Homebrewing clubs Brewing class / Fermentation Science majors from a local college Artisanal and sustainable food groups Film screening clubs (search meetup.com and Facebook) Independent Arts organizations and non-profits Small Business Council Local government officials friendly to craft brewing and small business Entrepreneurship and small business networking groups (i.e. Young Professionals Network, your local National Federation of Independent Business chapter, your local National Small Business Association chapter) Distribution reps Fellow brewery owners! Also can be fun to invite: owners and staff of local liquor stores, bottle shops, beer bars, and restaurants and bars with a good beer program. The film can be a fun “educational” tool for servers, bartenders, and bottleshop employees. Artisinal food store owners (try both your independent stores and larger chains like Whole Foods) Your state’s Brewer’s Guild representatives Outdoorsy social groups or non-profit organizations. We have had cycling clubs, running clubs, and rock climbing groups host great Blood, Sweat, & Beer screenings!

Creative Advertising Strategies: • Posters ideally 11" x 17" (we can email you posters to print) and hung up in your taproom, as well as on the bulletin boards of local restaurants, bars, liquor stores, or bottle shops • Save-The-Date postcards mailed to VIP guests • Send out a mass email to your mailing list with the event details and the film trailer • Creative 3D advertisement in your venue • A large banner advertising the event inside your taproom • Sidewalk chalk with event details on high-traffic walkways. (Best if used 1-2 days before event so the rain doesn't wash it away.) • Write the event details on any chalkboards in your taproom • Announce the event at another well-attended event • Hand out small handbills with the event details when you hand a customer their receipt • Make table tents for the tables in your taproom

Social Media And Press Strategies: • Invite beer bloggers and podcasters in your area to cover the event. Offer to do interviews before or after the film screening about your own experiences running a brewery • Make a Facebook event and encourage staff to invite their friends to the event. Encourage staff and interns to update their personal Facebook status with event details and the film trailer (especially the week of the event). • Create an event listing to be posted on any event calendars for local newspapers, community websites, radio, or television. • Write a press release to send to local newspapers. Good writers to pitch: the beer writer, food writers, small business reporters, arts reporters. Good story angles to pitch: the rigors of running a small business, the craft beer explosion continues, the positive effect of craft beer in a community. • Make an announcement about the event on your local radio or TV stations. You can also show the film trailer on a local TV station • List the event on your website • Add the film trailer and event details to your Youtube or Vimeo page • Share the event on your social media accounts and tag us. We will re-share the event on our social media! Facebook: Blood, Sweat, & Beer: The Movie / Twitter: @bloodsweatbrew / Instagram: @bloodsweatbeermovie Fun Ways to Make Your Event Even More Special: • Host a networking/happy hour before the screening and have you staff attend so people can rub elbows with the beer makers • Coincide the screening with a new beer release (we once had a brewery do a “Blood Orange, Sweat and Beer”) • Offer a discount on beers before the film screening • Offer a discounted beer to anyone that pre-ordered event tickets • Sell popcorn or another salty snack • Invite food trucks to sell before the event • Host a panel after the screening. Fun topics for panels could include: Ask Our Brewer Anything, The Ins and Outs of Small Business, Behind the Scenes: What It’s Really Like to Run a Craft Brewery? • Have Chip and Alexis (the filmmakers) visit for a Q&A - email us for details [email protected]