Case Study: Ideeli
Top daily flash sale e-commerce site, ideeli.com has over 6 million monthly visits and $100 million in combined series A through E funding.
Problem ideeli had no trust in their current asynchronous Google Analytics implementation across all devices: desktop site, mobile site, iOS app and Android app. They needed understanding of the customer journey across devices, i.e. the ability to attribute sales correctly to devices, understanding of how customers interact with the website, what do they look at vs buy; views on product affinity, etc.
Process Delve Partners began by interviewing ideeli’s CEO, CTO, CFO, Director of Merch, Director of Marketing/Acq/Retention, Director of UX, and Director of Operations to understand what needed to be tracked to make GA useful to them.
Outcome - Re-implemented Google Analytics with UNIVERSAL Google Analytics, across all devices - Not just an Audit, but a Big Data Optimize guide – e.g. behavior cross device throughout the user’s journey across devices - Implement Google Tag Manager and its Data Layer to simplify the implementation for the IT team - Currently in the process of illustrating the benefits of GA Premium, the premium version of Google Analytics - Currently in the process of generating ongoing cross device, and cross customer segment, dashboards in Tableau stored by Delve in the cloud
7:30 AM
12:30 PM
Jane is on her smartphone browsing new sales
Jane is at work, looking at a luggage set while having a coffee at work
Jane is viewing her luggage set again while in a Mall, looking at other luggage sets
IS THIIS THIS HER 1ST TIME ON THE SITE? 10TH?
DID JANE ADD TO CART?
WAS JANE ON HER SMARTPHONE OR TABLET?
WHAT PAGES IS SHE BROWSING? CATEGORIES? COLORS?
WHAT AS THE VALUE OF ITEMS ADDED TO CART?
7:00 PM
10:00 PM
Jane buys the luggage set while on her Playstation at home
WHAT?
IS SHE ADDING OTHER ITEMS?
Delve Partners 379 West Broadway, Suite 205 New York, NY 10012
Greg Sobiech, Co Founder & Managing Partner (917) 648 0228 (mobile)
[email protected]
