checkSURE uses AdWords to promote its suite of sites to a global audience www.checkSURE.biz
“The great thing about Google AdWords is that users are defining their needs as they type into the search engine and they are getting an immediate result for our service”
checkSURE, a credit check service, was established in July 2002 with a very definitive vision in mind. “What we tried to do was set up a business that would give the same levels of quality information to SMEs as the big guys have within their credit departments,” explains checkSURE co-founder, Gary Ling. So successful were the founding members in this endeavour, that today several innovative offshoot companies are up and running side by side with the original, under the umbrella of ROIsure. To name but a few, reportSURE offers data rich reporting across ten global industries and successSURE offers powerful, practical management tools.
Gary Ling Managing Director
Reflecting on the early days of the business, Ling comments, “The company was pretty much started because of Google … we could see the power of search.” The initial challenge that checkSURE faced was to gauge the interest and potential of its’ chosen target market. For this key information, they turned to Google AdWords. “The great thing about Google AdWords is that users are defining their needs as they type into the search engine and they are getting an immediate result for our service,” says Ling. “We got instant recognition.” After just six weeks of online advertising, a positive conclusion was reached. “We proved that our data and service answered a first order search priority – that means high conversion rates.” Now almost 5 years in operation, the original business has evolved beyond recognition. “Thanks to the growth of checkSURE we realised what we wanted to do was to dominate the space of online business information for global knowledge workers,” states Ling. And given performance to date, this does not appear to be such an unattainable goal. The services of reportSURE have now been sold into over 59 countries and the umbrella company ROIsure, boasts innumerable data provision resources.
ABOUT GOOGLE ADWORDS
Google AdWords is the world’s largest search advertising programme, currently used by thousands of businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.
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