COMMERCIAL APPLICATIONS (Two hours) Answers to this paper must be written on the paper provided separately. You will not be allowed to write during the first 15 minutes. This time is to be spent in reading the question paper. The time given at the head of this paper is the time allowed for writing the answers. Attempt all questions from Section A and any four questions from section B. The intended marks for questions or parts of questions are given in brackets [ ]. SECTION A (40 Marks) Attempt all questions from this Section. Question 1 Give one difference between each of the following: (a)

Current assets and fixed assets.

[2]

(b)

Personal selling and Sales promotion.

[2]

(c)

Television advertising and newspaper advertising.

[2]

(d)

Controllable costs and uncontrollable costs.

[2]

(e)

Off the job training and on the job training.

[2]

Question 2 (a)

What is a fixed deposit?

[2]

(b)

Name the Government authority that deals with Food Adulteration.

[2]

(c)

What are variable costs?

[2]

(d)

What happens to a product in the decline stage of its life cycle?

[2]

(e)

State one difference between cash credit and overdraft.

[2]

Question 3 (a)

What is the concept of selection for assigning a job in an organization?

[2]

(b)

Give one difference between a product and a service.

[2]

(c)

Mention any two ways in which environmental consciousness can be generated among people.

[2] 147

ICSE Specimen Question Paper

(d)

Explain two basic differences between sales and the selling process.

[2]

(e)

Distinguish between any two elements of Public Relations.

[2]

Question 4 Justify either for or against by giving two reasons for each: (a)

Branding is a myth, not a reality.

[2]

(b)

Selection is a process of elimination.

[2]

(c)

Recording a small calculator as an asset in a balance sheet is justified.

[2]

(d)

Competition based pricing is ideal for unbranded products.

[2]

(e)

Some costs are semi-variable in nature.

[2]

SECTION B (60 Marks) Attempt any four questions from this Section. Question 5 (a)

What is a Balance Sheet? Explain any three of its uses.

(b)

Why does an Income and Expenditure Account need to be prepared by

(c)

[5]

Non-Trading Organizations?

[5]

What is meant by Central Bank? Explain its role.

[5]

Question 6 (a)

(b)

Explain the following terms: (i)

Current Account.

(ii)

Recurring Deposit Account.

[5]

With the growing number of scams in the Global Industry, explain the importance of ethics in Public Relations.

(c)

[5]

You are the Marketing Manager of a Fast Moving Consumer Goods (FMCG) Company and you find that one of your products, a washing detergent, is in its growth stage. Describe the steps that you would take to increase your sales at this stage.

148

[5]

ICSE Specimen Question Paper

Question 7 Write short notes on: (a)

Skimming pricing.

[5]

(b)

Any two P’s of marketing.

[5]

(c)

The importance of Human Resources in a commercial organization.

[5]

Question 8 (a)

Mention one safe mode of money transfer. Why do you consider it a safe mode?

[5]

(b)

State Money Measurement Principles of accounting and explain.

[5]

(c)

Enumerate any five rights available to the consumers.

[5]

Question 9 Dabur took the following steps in the beginning of this century to widen its consumer base. It expanded to cover International markets and within India, it focused on regions like southern India. It repositioned itself as a FMCG (Fast Moving Consumer Goods) company, offering a wide range of herbal products, thereby moving away from its earlier image of an Ayurvedic Medicine Manufacturer. The company began offering new products and changed packaging. It also introduced new advertisements featuring Bollywood stars and sports persons. It moved away from the umbrella branding strategy and went in for individual branding. Dabur even re-designed its old logo. (a)

Name branding strategies referred to in the case study and explain them.

(b)

To boost company sales and profit, identify the elements of marketing mix

(c)

[5]

and explain.

[5]

Dabur is in which stage of the Product Life Cycle. Discuss.

[5]

149

ICSE Specimen Question Paper

Question 10 CASE STUDY: Mr. Ashok secured a job with Duncon Associates soon after completing his engineering from a reputed College in Bangalore. He was assigned to work with the production department and was also put through a refresher-training programme. In order to facilitate payment of his salary, he was asked to open a savings bank account in a commercial bank. (a)

Explain the term savings bank account. Why was he not asked to open a current account?

(b)

[5]

Do you agree with the training programme recommended for Mr. Ashok? Justify your answer.

(c)

[5]

If you were the Human Resource Manager of Duncon Associates, explain the method of training you would choose for Mr. Ashok.

150

[5]

ICSE Specimen Question Paper

Commercial Applications.pdf

Sign in. Loading… Page 1. Whoops! There was a problem loading more pages. Retrying... Commercial Applications.pdf. Commercial Applications.pdf. Open.

62KB Sizes 0 Downloads 261 Views

Recommend Documents

Commercial Courts, Commercial Division and ...
Page 3 of 7. SEC. 1] THE GAZETTE OF INDIA EXTRAORDINARY 3. Page 3 of 7. Main menu. Displaying Commercial Courts, Commercial Division and Commercial Appellate of High Courts (Amendment) Ordinance, 2018.pdf. Page 1 of 7.

Commercial Applications.pdf
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Commercial Applications.pdf. Commercial Applications.pdf. Open. Extract. Open with. Sign In. Main menu.Missi

Commercial Circular.PDF
1'2 Ia thes= R.ules, pwa 3{z} {b} govems thc change cf namc \i,ithin thc ... in this cffrce in consultatic* rvith Finance Direetorate of l!{inistry ofRaiiwa-ys ar:d it }ras been ... 11. t2. 13. \. ror F inanc i "kt\l*\)*,r, Ralwavs. De IWny dMWn tt/L

Frasers Commercial Trust - BTInvest
Jul 22, 2014 - continued to weigh down 3Q14 NPI, which was 1% lower ... specific investment objectives, financial situation and the particular needs of any ...

Commercial Applications.pdf
and explain. [5]. (c) Dabur is in which stage of the Product Life Cycle. Discuss. [5]. Page 3 of 4. Commercial Applications.pdf. Commercial Applications.pdf. Open.

Commercial females.pdf
206 2015 2012 Deer Valley Old Hickory 2/22/18 Bull TC. 207 2015 VDAR Really Windy 7263 April JB/RV. 208 6947 2007 BV 12E7 Rito 4539 2/18/18 Steer BV. SPRING COW/CALVES- 2 Year olds. Price Sale Tag Tag DOB Service Sire Calf DOB Calf Sex Owner. 209 691

Commercial Plumbing.pdf
Sign in. Loading… Whoops! There was a problem loading more pages. Retrying... Whoops! There was a problem previewing this document. Retrying.

Commercial Studies.pdf
Whoops! There was a problem previewing this document. Retrying... Download. Connect more apps... Commercial Studies.pdf. Commercial Studies.pdf. Open.Missing:

siam commercial bank - efinanceThai
4 days ago - Management Plc. 11.56. % ... asset Management Plc. 11.56. %. Stock: .... management, custodial services, credit ..... Auto, Media, Health Care.

Commercial Removalists.pdf
Page 1 of 4. Tips For Choosing Best Removalist. Company. Packing and moving is a stressful task. Moving from one place to another entails time and. money and invariably it takes a toll on our well being. But if effectively managed and well. executed,

Frasers Commercial Trust - BTInvest
Jul 22, 2014 - rental reversions in FY15 from this master lease expiry, as ... This report is provided for information only and is not an offer or a solicitation to ...

Commercial Law.pdf
Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Commercial Law.pdf. Commercial Law.pdf. Open. Extract.

commercial tax officer.pdf
cash inflow of Rs. 2,00,000 for Over (c) Canada (d) China (b) work compl ted. years. Its pay .... (h) Credit rating interest is called: 50. A buffer to ... Credit cards (c) FCCB (d) Flexibond called. 12. ... (c) 0% (d) 1% '37. .... commercial tax off

Commercial Cleaning Bristol.pdf
commercial carpet cleaner bristol. office cleaning bristol. commercial cleaning bristol. janitor bristol. professional cleaning services bristol. professional cleaners ...

COMMERCIAL ELECTRONIC MESSAGES (ANTI-SPAM)
Apr 12, 2016 - Both email and website postings, and occasionally ... Parents/legal guardians will be asked to provide an email address, which the District.

Commercial Equipment Financing.pdf
situation ​where ​you're ​forced ​to ​pay ​more ​than ​what's ​fair ​just ​to ​keep ​your ​doors ​open. Look ​for ​signs ​of ​malfunctions ​in ​your ​restaurant ​kitchen ​equipment ​regularly ​and â

pdf commercial invoice
Page 1 of 1. File: Pdf commercial invoice. Download now. Click here if your download doesn't start automatically. Page 1 of 1. pdf commercial invoice. pdf commercial invoice. Open. Extract. Open with. Sign In. Main menu. Displaying pdf commercial inv

010-COMMERCIAL-IKEA.pdf
Page 2 of 2. 010-COMMERCIAL-IKEA.pdf. 010-COMMERCIAL-IKEA.pdf. Open. Extract. Open with. Sign In. Main menu. Displaying 010-COMMERCIAL-IKEA.pdf ...

Propietary Engine VS Commercial engine
Mobile: android, IOS, Windows. Phone,blackberry, Tizen, LiMo, Bada, ... Page 10 .... Android is not included, you need an unreal engine license. Don't forget ...

Commercial Cleaning Services.pdf
Page 2 of 5. Commerical. Cleaning Services. Melbourne. Cleaning and maintaining a Melbourne company's premise is a big great. responsibility for every ...

TEMPORARY COMMERCIAL NETWORK ...
OLYMPIC GAMES BASED ON DATA MINING AND GENETIC ALGORITHMS ... based on genetic algorithms to optimize the construction scale of each site.

OUE Commercial REIT
commercial districts of Singapore and Shanghai. ... Singapore's key CBD areas. .... This report is being distributed in Hong Kong by DBS Vickers (Hong Kong) ...

Commercial Gate map.pdf
There was a problem previewing this document. Retrying... Download. Connect more apps... Try one of the apps below to open or edit this item. Commercial ...