Communication Research http://crx.sagepub.com

Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials ANNIE LANG Communication Research 1990; 17; 275 DOI: 10.1177/009365090017003001 The online version of this article can be found at: http://crx.sagepub.com/cgi/content/abstract/17/3/275

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COmmunication ReSearCh

from the SAGE Social Science Collections. All Rights ... and one aspect of content (emotion) affect television viewers' arousal and ..... the second greatest degree of alpha blocking, with the caveat that the two ... Coulbourn 12 volt to 5 volt logic converter and then on to the compųter. ...... behavior (NIMH Ten-Year Update).
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