Welcome to …
Mobility Services & CarSharing Traffic … Mobility … Access … Conrad Wagner
e-mail:
[email protected]
Mobility Systems, Stans, Switzerland
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Topics … and message • Paradigm Shift in Traffic, Mobility and Access Management service modeling: example ‚Restaurant‘, ‚Hotel‘, etc. • Mobility Management: enhancing city‘s mobility Soft Policy Application focusing on Customer Behavior Shift Customer oriented solutions vs. technical solutions • Integrated Mobility Services and CarSharing incl. the innovative use of enabling technology & marketing Possible platforms: - independant CarSharing operators - public transport operator / TDM traffic demand management - CarRentals (Hertz, etc. - Car Manufacturers (Daimler, Peugeot, etc.) -… • Effects on Energy Consumption: - Energy Efficiency - Energy Sufficiency Page 1
New Mobility Behavior
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Innovation: CarSharing • Hourly round-trip service: Europe: Mobility CarSharing Switzerland , etc.... since 1987 Zipcar, Connect-by-Hertz, City CarShare, etc. ... since 1999 • One-Way Micro-Rental by the minute: since 2009 Car2Go (Austin TX, Ulm Germany), etc. • Peer-to-Peer (P2P) ... rent your car to others: since 2010 RelayRides, Getaround, Spride, RentMyCar, etc.
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CarSharing – the concept
Enhancing mobility by CarSharing … Decentralized locations … close to customers Car models for all occasions 24 / 7 automated self-service Plans / Mobility Packages with hourly / km rates One provider / one stop shopping Inter-connected with other modes
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CarSharing – The innovation
Public Car with a MultiCard-Access The Age of Access: … different cards provide access to various car types at numerous locations based on many partners with joint-marketing and shared distribution channels to various target groups… ... new trend: Access by SmartPhone Page 5
CarSharing – hits and goals
… progress in Urban Development: •
enhancing land-use planning and save urban space (less parking in relation to the amount of trips per car)
•
supporting economic development (empowerment)
•
improving social inclusion (car accessibility, personal independence, bottom-up democracy)
•
tackling climate change and enhancing the environment new mobility behavior: - energy efficiency: less vehicles, shift of mode - energy sufficiency: less driving Page 6
Percentage of kilometres travelled
Mobility – Sustainability 100%
37%
80%
25% 75%
60% 40%
63%
75%
20%
25% 0%
1
2
Mobility costumers before membership
with membership
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Potential costumers
Motorized individual transportation Green transportation (public transportation, cycle, walking) Source: Muheim 1998
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Mobility – Sustainability Joining Car-sharing has an influence on mobility behaviour similar to people without car Kilometres driven per year
16'000 14'000 12'000 10'000
Strong behaviour change after entering into CarSharing
8'000 6'000 4'000 2'000 0
People giving up their People with a car car (before become fully at their disposal CS-member)
People giving up their People with no car at car (after become their disposal CS-member)
-
-
1'000
-
12'000
9'300
1'600
3'100
400
-
1'300
-
Public transportation
1'800
5'700
7'700
7'400
On foot/by bicycle
1'000
1'000
1'700
1'000
CarSharing cars Other cars Motorscooters/Motorcycles
Source: Muheim 1998
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Train / Bus
9.1%
20.2%
Bicycle
8.0%
17.4%
Light Rail / Bus
9.7%
8.1%
Walking
11.5%
6.2%
CarSharing
—
5.4%
Car in Household
54.0%
2.9%
Motor-Bike
1.6%
1.8%
Company Car
4.4%
1.5%
Borrowed Car
0.7%
0.6%
CarRental
—
0.5%
Moped
1.0%
0.2%
Taxi
—
Source: Muheim 1998
34.8%
Car Owners
Mobility Customers
Use of Traffic Modes related to the Amount of Trips
Mobility – Sustainability
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City‘s goal in behavior shift • Opportunities for the city in supporting Mobility Services: - locations - Mobility Packages - Mobility Centers - not to operate but to facilitate • Install (and let install) enabling technologies tools for mobility development •
support change of people‘s habits and dreams - neigborhoods competing - city administration as a role model - Public Private Partnerships - create new jobs in the New Mobility Sector (USA, Europe, Asia) - ... - ... Page 10
Challenges ... • • • • •
regarding cars: (suppliers of cars) from car distribution to a new Mobility Service Industry CarSharing as a domino-effect within Mobility Services Rebound effects ??!! exogene (forced) vs. endogene (voluntary) motivations inter-connection of Living & Mobility
... regarding lifestyles & behavior supported by the city: (framework) • trom talking about change of lifestyles to models & ways how to change ‘n‘ adapt lifestyles / behavior • Power of well-designed incentives / disincentives • step by step vs. from scratch • Yield immediate, tangible, cummulative results
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Mobility im Überblick Swiss CarSharing locations
-
2`500 vehicles at 1`300 locations in 460 communities 96`800 customers - 43`800 members - 580 active supporters - 150 delegates - 24 hours access - 1 integrated system - 1 mobility center
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Customers and cars 1987-2010 100'000
2'500
90'000
80'000
2'000
1'500
Kunden
60'000
50'000
40'000
1'000
Fahrzeuge
70'000
30'000
20'000
500
10'000
0
1987
1990
1992
1994
Kunden
28
550
1'800
4'700 11'300 17'400 23'000 30'000 38'000 44'000 52'000 57'700 59'100 64'000 69'600 77'100 84'500 90'800 96'800
Fahrzeuge
2
39
110
260
1996
580
1997
760
1998
1'050
1999
1'200
2000
1'450
2001
1'650
2002
1'750
2003
1'700
2004
1'750
2005
1'750
2006
1'850
2007
1'950
2008
2'200
2009
2'300
2010
0
2'500 Page 13
CarSharing: Product-Lifecycle 1990-2010
Net Revenues
Business CarSharing
+ Neighbourhood CarSharing
=
via Local / Regional Transport
LeaseCarShare
Fleet Sharing
via nation. Public Transport Rail Link
CellCarShare
via Employer + Sites Shop in Shop / Agency
via Developer (housing)
Public Car: Click & Drive 1 Mio. customers
CashCar
-
Alternative Fuel Vehicles at start
up to now
near future
time Page 14
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Partnership Migros (Large Retailer): 75 Locations (for Employees, Customers)
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Value of locations 1‘300 locations … dense network 2‘500 vehicles
public awareness
my car … our car … I am part of the solution
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CarSharing – The innovation
Public Car with a MultiCard-Access The Age of Access: … different cards provide access to various car types at numerous locations based on many partners with joint-marketing and shared distribution channels to various target groups… ... new trend: Access by SmartPhone Page 18
Titel
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Titel
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Car2Go
One-way micro-rental: - use by the minute … mostly inner-city - free floating … one-way / multi-port - service by car manufacturers … Daimler, Peugeot, Toyota, … - mostly lab and demo applications yet Page 23
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Topics … and message … more mobility, less traffic … … reduce to the max … … the age of access … • Paradigm Shift in Traffic, Mobility and Access Management • Mobility Management: Soft Policy Application focusing on Customer Behavior Shift • Integrated Mobility Services and CarSharing • energy efficiency … energy sufficiency • land use
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… shift your brain … from traffic … to mobility and access … more mobility, less traffic! Conrad Wagner Mobility Systems, Switzerland +41 78 7772099 …
[email protected] Page 26
