The red couch, deconstructed, may have the following meanings: - database symbol - abstract JSON object, with surrounding brakets; - a couch.

CouchDB text - it follows nowadays trends (clean, readable); - is verbal for it’s target; - “Mako”, the font used, is an transitional sans-serif that creates an unassuming and modern feel, suitable for technology.

relax - it reiterates the meaning of the couch; - is written in lower case without exclamation point; to keep a warm tone of voice, and avoid an imperative one.

* Database symbol icon is created by Jevgeni Striganov, on Noum Project * Mako font family is available as a free font in Google Fonts * Proposed by Constantin Angheloiu on 23 Jan 2015