Are you leaking conversions? The consumer journey has become fragmented into micro-moments that span multiple devices and media types. Advertisers across the world and in different industries have seen an uplift in conversions when they include cross-device data. Take a look at how much more they've been able to measure.1 UNITED STATES

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Re

Search

Display

Display

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+4%

+16%

Marketers in the US retail industry measure 16% more search ads conversions when including cross-device data.

+11%

+4%

Search

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l tai

+14%

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JAPAN

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Te

+11%

+6%

Re

+8%

+11%

+13%

+15%

+16% s& ed fi i ss al Cla Loc

& t dia en Me ainm t ter En

+5%

+7%

+16%

s& es al n i s ri Bu dust ts In arke M

l tai

r me su ged n Co cka s Pa ood G

+8%

+7%

+7%

+5%

& t dia en Me ainm ert nt

y

log no h c

Te

E

+5%

+8% +11%

Marketers in the Japanese technology industry measure 11% more display ads conversions when including cross-device data.

GERMANY

el av Tr

+15%

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ta Re

+7%

GREAT BRITAIN

Search

Search

Display

Display

ve

ti mo o t Au

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+7%

+14%

+5%

s& ed fi i ss al Cla Loc

+7%

r me su ged n Co cka s Pa ood G

+5%

+9%

ve

ti mo o t Au

+5%

+12%

Big, expensive purchases have a longer purchase cycle and typically involve more research across devices.

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il

ta Re

s& es al n i s ri Bu dust ts In arke M

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g olo hn

c Te

+6%

+8%

er um ed s n Co ckag s Pa ood G

+4%

& t dia men e n M ai t ter n E

+6%

To get started with cross-device conversions, just use conversion tracking, and once enough data has been collected, conversions will appear in AdWords reporting columns. Let Google help you measure the moments that matter. 1

Google AdWords Internal Data 2015