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Title : [Read PDF] Designing Brand Identity: An Essential Guide for the Whole Branding Team Popular Book - By Alina Wheeler isbn : 1118099206

Book Synopsis HardCover. Pub Date :2012-10-17 Pages: 336 Language: English Publisher: Wiley A revised new edition of the bestselling toolkit for creating. building. and maintaining a strong brandFrom research and analysis through brand strategy. design development through application design. and identity standards through launch and governance. Designing Brand Identity. Fourth Edition offers brand managers. marketers. and designers a proven. universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands. this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding. including social networks. mobile devices. global markets. apps. video. and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more ...

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