Despite having a big push in terms of spend, the bounce rate is going down. This is great to see! - Jasdeep Mondae, Search Manager, Starcom MediaVest UK

Situation • Branding advertiser, no conversion tracking in place • Needed to optimise spend efficiency and user experience

Google confidential

Approach Combination of bid strategies, and automated rules on bounce rate

Results • Position increased from 2.9 to 2.0 • Bounce rate: - 8% reduction (absolute)

Despite having a big push in terms of spend, the bounce rate ...

Despite having a big push in terms of spend, the bounce rate is going down. This is great to see! - Jasdeep Mondae, Search Manager, Starcom MediaVest UK.
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