DoubleClick for Publishers Mobile Sell across all screens

DoubleClick™ for Publishers (DFP) Mobile is an ad delivery system for mobile websites and applications that delivers dynamic, interactive ads to mobile web pages and applications based on specific criteria as determined by you. It supports a wide range of devices and boasts a full management and reporting suite.

Benefits at a glance • Built directly into the DFP ad-serving platform, streamline operations by taking advantage of the power of the best-in-class publisher ad server for your mobile business.

DFP Mobile is fully integrated with DoubleClick for Publishers to help you manage all of your ad inventory from the same place, enabling you to drive direct sales revenue and maximize yield across all screens.

• Reduce the complexity of display advertising on mobile, without reducing the potential with builtin support to deliver and manage your advertising across all screens, formats and devices. • Work with all of your partners to capture every opportunity, from premium rich media campaigns to ad network mediation.

Improve sales effectiveness Built directly into the DFP ad serving platform, streamline operations by taking advantage of the power of the best-in-class publisher ad server for your mobile business. • Seamlessly integrated with DoubleClick for Publishers, manage all of your ad inventory with a single view and workflow across desktop and mobile to create efficiencies for your business. • Leverage DFP’s powerful forecasting and reporting engine to uncover new mobile sales opportunities. • Preview mobile creatives before they go live using QR code previews to help your traffickers test creatives on real devices. • Integrate with your business systems easily or build your own mobile ad-serving innovation with the DFP API.

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DoubleClick for Publishers Mobile

Reduce complexity Reduce the complexity of display advertising on mobile, without reducing the potential with built-in support to deliver and manage your advertising across all screens, formats, and devices. • Expand your reach beyond the desktop and begin selling your ad inventory across your mobile content, applications and feature phones. • Deliver more engaging ads without affecting the user experience by targeting users on WiFi or a specific device. Help advertisers run effective direct response campaigns by targeting devices that can make phone calls, or reach users on specific carriers. • Scalable rich media templates enable you to customize your offering and reduce the trafficking burden by turning your custom ad formats into templates. • Create animated HTML5 banners in DFP for your mobile websites or applications. Drag and drop videos to create video interstitials in applications—we’ll look after the transcoding and pick the right video for each user. Capture new opportunities Work with all of your partners to capture every opportunity, from premium rich media campaigns to ad network mediation. • Maximize the revenue of your unsold and non-guaranteed inventory with builtin mediation options via Google AdSense™, AdMob™ and the DoubleClick Ad Exchange™. • Connect to all of your rich media and ad network partners with DFP Mobile’s server-side API to supply ads with lower latency and full impression and click reporting. • Utilize Software Development Kits (SDKs) for Android and iOS that let you show a wide variety of engaging ad formats from the Google and AdMob networks. Sell across all screens To get started with DFP Mobile, visit www.google.com/doubleclick/contact/ publishergeneral.html and indicate that you’re interested in mobile. You may also like to contact our Sales Team at 1-866-459-7606.

About DoubleClick for Publisher’s Mobile

About DoubleClick

Google’s DoubleClick™ products provide ad management and

Google’s DoubleClick™ products provide ad management and

ad-serving solutions to companies that buy, create or sell online

ad serving solutions to companies that buy, create or sell online

advertising. The world’s top marketers, publishers, ad networks

advertising. The world’s top marketers, publishers, ad networks and

and agencies use DoubleClick products as the foundation of their

agencies use DoubleClick products as the foundation for their online

online advertising business. With deep expertise in ad serving, media

advertising businesses. With deep expertise in ad serving, media

planning, rich media, video and mobile, our DoubleClick products help

planning, search management, rich media, video and mobile, our

our clients execute their digital media strategy more effectively.

DoubleClick products help customers execute their digital media

For more information visit: www.doubleclick.com

strategy more effectively. © 2012 Google Inc. All rights reserved. Google, the Google logo, AdMob, DoubleClick, DoubleClick Ad Exchange and Google AdSense are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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