product

product overview

DoubleClick’s audience segmentation and targeting solution for publishers Benefits AT A GLANCE

• Increase CPMs by

extending your most valuable audiences

• No implementation, minimal setup

• Enjoy the flexibility

to define audience segments tailored to your business needs

Boomerang for Publishers allows media sellers to define and sell audience segments across their site or network in order to maximize the value of their inventory. The solution offers a sophisticated feature set, no implementation, minimal setup, ease of use, and seamless integration with DART for Publishers (DFP), the industry’s leading ad serving platform. How Does It Work? Boomerang for Publishers makes it easy to create high-value sales opportunities: 1. Create. Use your existing DART for Publishers ad tags (no additional pixel tags or JavaScript needed) to build audience segments that align with your site’s most valuable content areas. Boomerang for Publishers’ intuitive user interface makes it easy to map audience segments to your site’s inventory hierarchy. 2. Build. Audience segments begin populating immediately after creation. Users are assigned to audience segments in real-time as they browse your website. 3. Sell. Defined audience segments appear directly in DART for Publishers, allowing you to easily traffic, forecast, and report as you would for other targeting criteria.

Define segment membership:

• • •

Number of page views Recency of activity Segment expiration

Define content association: Easily map to existing DART inventory hierarchies

DoubleClick Boomerang for Publishers Overview

Why Boomerang for Publishers?

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Rapid Setup: Integration with the DART for Publishers ad serving platform means that you can use existing ad tags and content areas to begin building audience segments immediately. No additional tagging or complex implementation is required.

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Flexibility and Control: Boomerang for Publishers’ intuitive, self-service user interface makes it easy to build and sell robust audience segments immediately.

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Real-Time Impact: In-session retargeting categorizes site visitors as they browse, quickly building inventory against newly defined segments.

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Efficiency and Visibility: Boomerang for Publishers is built directly into the DART for Publishers workflow, allowing your custom audience segments to appear directly within DFP’s trafficking and reporting interfaces.

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Reliable and Scalable: Boomerang for Publishers’ scalable architecture ensures no latency to preserve the integrity of your website’s user experience.

Ways to Leverage Audience Segments Maximize the value of your audience: Perhaps nothing is more important to online media sellers than maximizing revenue for each and every ad impression. Boomerang for Publishers enables you to leverage your best performing audience segments to transform undifferentiated site inventory into high-value advertising packages. Extend valuable inventory: Targeted content areas provide compelling environments for advertisers and important revenue opportunities for publishers, but this inventory is often in limited supply. Boomerang for Publishers allows your advertisers to target frequent visitors of these sections elsewhere on your site or network, extending the value of this inventory and alleviating the demand on oversold content areas. Differentiate your website: Increasingly, advertisers are seeking media partners who can deliver targeted audience segments with minimal waste. Boomerang for Publishers offers the flexibility and features you need to build, package, and sell the audience segments that matter most to your advertisers.

Contact Us For more information about Boomerang for Publishers, contact your Account Manager, call us at 866-459-7606, or visit www.doubleclick.com

About DoubleClick DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG) Learn more at www.doubleclick.com

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