Full PDF Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Reading PDF Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Full ebook Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Full Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft by , No other business rivalry has captured the public imagination quite like the one between Netscape and Microsoft. And for good reason. It pits the world s richest corporation against a relatively recent startup. The implications of this battle--for everything from electronic commerce to network communications--extend well into the next millennium. Competing on Internet Time, by Michael A. Cusumano and David B. Yoffie, is the definitive blow-by-blow analysis of Netscape s battle with Microsoft, starting with the founding of Netscape in 1994 through to the summer of 1998, just as Microsoft was about to enter the courtroom with the Justice department over its alleged monopolistic practices. Based on a series of interviews with Netscape employees and others, Competing on Internet Time is more than a breathless corporate biography. Rather, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for Net turf--in terms of browsers, server software, and portal space. The authors come up with some surprising conclusions. For example, in examining the competitive strategies of both companies, Cusumano and Yoffie conclude that Microsoft, more than Netscape, exhibited what they call a "judo flexibility." Here they point to Microsoft s now famous December 7, 1995, Internet Day announcement of the company s embrace-and-extend strategy and its subsequent sacrifice of MSN in a deal with AOL--prime examples of how Microsoft redefined the battle in a way that avoided a direct confrontation with Netscape but nevertheless placed them centre stage in the fight for Internet mind share. The authors also go into fascinating detail about how each company operates--from the hiring of staffers to the conception, development and marketing of products. But this book is more than just about the conflict between Netscape and Microsoft. Anyone interested in how network-based businesses grow and change will find Competing on Internet Time a glimpse into the not-too-distant network economy. It belongs on the bookshelf of every Internet junkie and entrepreneur. --Harry C. Edwards, Amazon.com Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft For android by , full version Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Download [FREE],Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft epub by , Full Epub Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft by , Online PDF Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Reading PDF Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Full audiobook Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Online Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft by , Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft for kindle by , Read Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Download [FREE],Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft read ebook online by , Best ebook Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft by , Book PDF Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Full Download Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft, Read Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft by , Competing on Internet Time: Lessons from Netscape and Its Battle with Micrsoft for kindle by }

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Description No other business rivalry has captured the public imagination quite like the one between Netscape and Microsoft. And for good reason. It pits the world s richest corporation against a relatively recent startup. The implications of this battle--for everything from electronic commerce to network communications--extend well into the next millennium. Competing on Internet Time, by Michael A. Cusumano and David B. Yoffie, is the definitive blow-by-blow analysis of Netscape s battle with Microsoft, starting with the founding of Netscape in 1994 through to the summer of 1998, just as Microsoft was about to enter the courtroom with the Justice department over its alleged monopolistic practices. Based on a series of interviews with Netscape employees and others, Competing on Internet Time is more than a breathless corporate biography. Rather, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for Net turf--in terms of browsers, server software, and portal space. The authors come up with some surprising conclusions. For example, in examining the competitive strategies of both companies, Cusumano and Yoffie conclude that Microsoft, more than Netscape, exhibited what they call a "judo flexibility." Here they point to Microsoft s now famous December 7, 1995, Internet Day announcement of the company s embrace-and-extend strategy and its subsequent sacrifice of MSN in a

deal with AOL--prime examples of how Microsoft redefined the battle in a way that avoided a direct confrontation with Netscape but nevertheless placed them centre stage in the fight for Internet mind share. The authors also go into fascinating detail about how each company operates--from the hiring of staffers to the conception, development and marketing of products. But this book is more than just about the conflict between Netscape and Microsoft. Anyone interested in how network-based businesses grow and change will find Competing on Internet Time a glimpse into the not-too-distant network economy. It belongs on the bookshelf of every Internet junkie and entrepreneur. --Harry C. Edwards, Amazon.com