Download The Brain Sell: When Science Meets Shopping Full eBook Books detail ●

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Title : Download The Brain Sell: When Science Meets Shopping Full eBook isbn : 1857886011

Book synopsis Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

Related Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Contagious: How to Build Word of Mouth in the Digital Age Impulse: Why We Do What We Do Without Knowing Why We Do It How to Get People to Do Stuff: Master the art and science of persuasion and motivation Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Invisible Influence: The Hidden Forces That Shape Behavior Buyology: How Everything We Believe About Why We Buy is Wrong Neuromarketing (International Edition)

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