If you want to find out more about how to drive mobile app downloads, download the full guide here. 1 Estimate how much an app user is worth to your business. Why: Know the maximum limit you can spend per install while remaining profitable. 2 Develop ads and an app store page that clearly describe your app’s value. Why: Attract qualified users who will download and engage with your app. 3 Check that you’re accurately tracking and attributing installs. Why: Measure the effectiveness of your app install campaigns based on reliable conversion data. 4 Promote your app broadly across display, search, and video. Why: Reach all potential new users while they’re using other apps, looking for you, and consuming media on their devices. The DISPLAY Formula for Success Conversion Optimizer Adjust CPC bids automatically to save time and get as many downloads from your target CPA
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Broad Targeting Set up one broadly targeted ad group so that Conversion Optimizer can reach all users
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App Install Ad Template Maximize reach by creating ads that automatically resize to show in all eligible placements
The SEARCH Formula for Success Keyword Suggestion Tool Create an extensive keyword list to show your ads to as many potential users possible
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Broad Match Match your ads with as many relevant queries possible
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Target CPA Bid Strategy Adjust CPC bids automatically to save time and get as many downloads from your target CPA
The YOUTUBE Formula for Success Engaging Video Attract potential users by showing your app in action using a video ad
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Targeting Groups Maximize reach by creating enough targeting groups to cover your target audience
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Cost-per-View Bidding Reach your target CPA by adjusting your costper-view bids
5 Start with broader targeting and then fine tune around high value users. Why: Look for ways to generate more of the types of users that you want for your app.
To view the full guide on driving mobile app downloads and other Google Best Practices, check out the full collection at g.co/GoogleBP.
Why: Reach all potential new users while they're using other apps, looking for you, and consuming media on their devices. The SEARCH Formula for Success. The YOUTUBE Formula for Success. Conversion. Optimizer. Keyword. Suggestion Tool. Engaging. Video. Broad. Match. Targeting. Groups. Target CPA.
(English-speaking versus other countries) or by operating system (Android versus iOS). Then adjust your estimates for each segment. You can update these values and your. CPI targets as you build and analyze your user base. Tip: Things to include when
3 Set up custom deep links that will take folks directly to the parts of your app. Why: Make it easy for your users to perform a specific action once they click through your ad. 4 Re-engage your app users across display and search. Why: Reach users w
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Why: Reach users who already have your app installed while they're using other apps and when they're looking for you. The SEARCH Formula for Engagement.
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The Showcase App is a new feature for Hangouts. On Air (HOA) that allows creators to direct users to websites, merchandise, YouTube videos and Google Play content right from an HOA. This is a great way to help viewers discover additional content rele
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âWe're very pleased with the results and the simplicity in campaign set-up, which allowed us to cover Search, Display,. YouTube and the Play Store.â - Mark Beck. VP for Finance and User Acquisition. Product Madness drives installs and lowers cost
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