Google SITe Search CASE STUDY

Waterfilters.net increased their conversion rate by 11% with Google Site Search

Company

“Our bounce rate decreased by 4%. Our conversion rate increased by 11%.” Jamin Arvig Director of Business Development

Waterfilters.net is a leading distributor for the major water treatment brands. The site makes it easy for its customers to find and purchase commercial and residential water filters, whole house water filtration systems, reverse osmosis systems, water softeners, and more types of water purification products. With thousands of products in stock, Waterfilters.net is a source for top brands including Culligan, Pentek, GE, Waterpik, Maytag, and others. Approach

ABOUT Google SITE Search Google Site Search is a hosted website search solution, powered by Google.com. Google Site Search leverages the relevancy and sub–second response times of Google.com to improve your website experience. As a Software-as-aService (SaaS) solution, you can setup Google Site Search in just minutes; customize the look and feel of search results; apply refinement labels; enjoy reporting features; obtain email and phone support; and turn off the ads on your searchresults. For more information, visit www.google.com/sitesearch

As Waterfilters.net began adding more and more water filter product pages to its site, the company’s previous search engine began running into problems. “Some of our pages were not indexed at all and the search results seemed to be getting less and less relevant,” explains Director of Business Development Jamin Arvig. “Our previous search provider was more expensive than Google search, and its results were not as good.” Customers began complaining that they couldn’t find the correct water filter. “There was no doubt many more people that left our site after not finding the filters they were searching for,” says Arvig. “Even our employees had trouble finding the right product pages for customers that were on the phone.” To remedy the issue, Waterfilters.net implemented Google Site Search. Results Now, it is very easy to find the relevant results on searches for all content and product pages on Waterfilters.net. The company has even integrated pages from applicable water filtration websites into the list of possible results within the results page of the main site. In terms of features, the company likes the statistics available in the control panel, as well as the common, familiar Google look and feel. There are many great features that Waterfilters.net hasn’t explored yet, but Arvig reports that even the basic features of the search engine provide highly relevant

Figure 1: Intuitive search results enhances user experience

Google SITe Search CASE STUDY

results, and are very easy to implement. Customers have reacted positively to the change. According to Arvig, “Our bounce rate decreased by 4%. Our conversion rate increased by 11%.” As another bonus, Google Site Search shows Arvig whether Google is having trouble indexing the site. If Google Site Search is having trouble indexing a page, it might mean that the main Google search engine is also having trouble.

“Google Site Search has helped our searching capabilities and improved our water filter sales.” Overall, Waterfilters.net is pleased with its new search function. Says Arvig, “Google Site Search has helped our searching capabilities, improved our water filter sales, and allowed us to focus on water filtration rather than waste time worrying about a faulty search engine.”

© Copyright 2008. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. SS75-0805

Waterfilters.net increased their conversion rate by 11% with Google ...

site, the company's previous search engine began running into problems. “Some of ... previous search provider was more expensive than Google search, and its results were not as good.” ... Service (SaaS) solution, you can setup. Google Site ...

523KB Sizes 0 Downloads 628 Views

Recommend Documents

Waterfilters.net increased their conversion rate by 11% with Google ...
site, the company's previous search engine began running into problems. ... The company has even integrated pages from applicable ... As a Software-as-a-.

A Lead Generation Portal Increased Conversion Rate by 66%
The client has a lead generation portal for reselling used cars for which they provide one of the largest platforms in India. The purpose of their website is to make it convenient for customers to book appointments with them online. They were facing

Google Wallet increased purchase conversion by a ... UK
allow users to purchase items on demand, with minimal effort,” says Andrew, and Fancy customers have noticed. Seven out of 10 Android users took advantage ...

Increased fill rate and user spending with AdMob ... Services
Google Confidential and Proprietary. Brian Buser, Senior Manager Mobile Marketing. "Google search app install ads have been a very effective channel for Walmart to acquire new users efficiently and at scale.”” “AdMob rewarded ads proved to be t

Increased fill rate and user spending with AdMob ... Services
“AdMob rewarded ads proved to be the best rewarded video mediation solution for us, both in terms of revenue and fill rate when used with selected partners. It is now a part of our standard monetization strategy.” -- Marko Petkovic, founder of Pe

Google Wallet increased purchase conversion by a ... UK
Android app as well as desktop and mobile websites. “Google's integrated registration and payment tools allow users to purchase items on demand, with.

Agency.com increased SurePoint Lending's conversion rates ...
“We had to cover all the bases to introduce a new brand into online lending,” says. Chris Bowler, client partner for Agency.com. “We combined best practice web.

Google Wallet increased purchase conversion by a significant 20%.
All-in-One. Part magazine, part wishlist, and part store,. Fancy is as much a social exchange as a shopping destination. A fluid experience of uninterrupted discovery and free self-expression guides a user toward purchase, leaving no room for clunky

Venus increased clickthrough rate by seven percent ... Services
fit swimsuits. Venus runs its search marketing efforts with the help of search and digital marketing agency, RKG. RKG offers a full range of services including pay-per-click, search engine optimization (SEO), social media, and display advertising. Fo

Agency.com increased SurePoint Lending's conversion rates ...
pinpoint the reasons customers don't complete loan applications. “Based on the ... Google's web analytics service enables ... lead tracking software. The fully ...

Agency.com increased SurePoint Lending's conversion rates ...
Google Analytics. Business. First Residential Mortgage Network (FRM) began operating in 1995, growing since ... interactive firm Agency.com to develop a world-class website and deliver effective interactive ... “We combined best practice web.

Venus increased clickthrough rate by seven percent ... Services
11 percent with Merchant Promotions. Case Study | Google Shopping. About Venus. Venus was founded in 1982 and is one of the largest direct marketers of women's fashion and swimwear. Headquartered in Jacksonville,. FL, Venus focuses on providing the n

Plow & Hearth boosts traffic, conversion rate with ... Services
categories,” explains Bobby Thompson, Plow & Hearth account manager. “This most recent optimization has garnered a 12 percent increase in conversion rate.” “ These metrics ... For more information, visit www.plowhearth.com. About PM Digital.

Efficient Rate Conversion Filtering on GPUs with ...
audio signals for 1D downsampling by an integer factor, we evaluate ... are floating point values. We see that each ..... sample is a float. We downsample this audio signal while varying downsampling factors from 2 to 16. Here, T = 10 × DF. We measu

Plow & Hearth boosts traffic, conversion rate with PLAs ... - PMX Agency
that the Google search engine results page (SERP) would be impacted, but we just did ... closely with our digital marketing agency, PM Digital, to break out the.

Plow & Hearth boosts traffic, conversion rate with PLAs ... - PMX Agency
in 2012, the Plow & Hearth online marketing team expanded its ad strategy by adding Google ... Case Study | Google Shopping. At a Glance. Goals ... drives qualified traffic to its clients' websites to grow their business online. PM Digital's talent .

Plow & Hearth boosts traffic, conversion rate with PLAs ... - PMX Agency
Search, SEO, Social Commerce, Display Advertising, and Shopping Feed. Management. Through its customized, high-touch campaigns, PM Digital.

Lacoste increases its conversion rate by 29.7%
the pages enabled Lacoste to identify the most efficient conversion levers, whilst noticeably improving the site's global performance. Three goals were set: 1.

Checkout optimisation increases conversion rate by 159% for ...
“Google Analytics showed us that the checkout process was leaking sales and allowed us to calculate the extra sales revenue PayPoint.net would convert if we.

Checkout optimisation increases conversion rate by 159% for ...
conversion rate optimisation programme to optimise their website and increase the number of online applications (sales). With the website being such an important driver of new customers to the business any increase in sales performance would be extre

Checkout optimisation increases conversion rate by 159% for ...
PayPoint.net is one of the. UK's biggest credit and debit card ... Our conversion designers reworked the data collection page which we could see was our biggest ...

Lacoste increases its conversion rate by 29.7% Marketing ...
Lacoste is developing its web presence to create an additional channel and increase its online conversion. fifty-five was tasked with working on a performance ...

Client Success Story - Conversion Rate Optimization
User Experience Design &. Development. • Strategic Data Analysis. • Conversion-driven Redesign. • Personalization. PFS's. Full-Scope. Optimization. Services ...

Netsociety increases registration conversion rate for ...
varying from search engine optimization (SEO), Google AdWords (SEA), Google. Analytics, conversion ... network of conversion experts that can help you grow ...