Keep the Lights On 20% more mobile shoppers visited retailers sites from Google in January 2016 than October 2015 across the UK. Savvy shoppers continued to shop for the best deals after the new year. Are you there to meet them at these shopping moments? Get started with best practices to optimise top products in these high-traffic categories.

+16%

+27%

Electronics

+19%

Health & Beauty

Home & Garden

+32% Furniture

Source: Google Internal Data. Comparing click traffic from Google to retailers in the UK during October 2015 and January 2016

+19% Hardware