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Book Synopsis Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn t just show you what it s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac .

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Author : Mike W. Peng Pages : 560 pages Publisher : SouthWestern College Pub 2013-01-01 Language : English ISBN-10 : 1133964613 ISBN-13 : 9781133964612