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ePub Marketing Management: A Strategic Decision-Making Approach (Irwin Marketing) Pdf Download Ge one FREE 30 days by c ck ng he mage be ow

Book details ●

Au ho

John Mu ns

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Pages 576 pages

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Pub she

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Language Eng sh

McG aw H

Educa on 2012 01 31

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SBN 10 0078028795

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SBN 13 9780078028793

Book Synopsis The e gh h ed on o Ma ke ng Managemen A S a eg c Dec s on Mak ng App oach concen a es on ma ke ng dec s on mak ng a he han me e desc p on o ma ke ng phenomena By p ov d ng spec c oo s and dec s on amewo ks p epa es s eade s o h he g ound unn ng and con bu e ang b y o he ma ke ng e o s o ms a ge and sma D aw ng on s au ho s wea h o en ep eneu a and execu ve expe ence a ong w h he hough ead ng esea ch he book p ov des an abundance o ea e examp es o ma ke ng dec s ons – bo h good and no so good – om a ound he wo d n compan es ang ng om en ep eneu a s a ups o mu na ona g an s Th s ed on con nues o be he mos cu en and n e ne savvy book ava ab e n ec ng he a es deve opmen s n n e ne based commun ca on and d s bu on echno ogy n o eve y chap e