ePUB Scoring Points: How Tesco Continues to Win Customer Loyalty Read online 1 I celebrate myself and sing myself And what I assume you shall assume For every atom belonging to me as good belongs to you I loafe and invite my soul Top VIdeos Warning Invalid argument supplied for foreach in srv users serverpilot apps jujaitaly public index php on line 447
Book Synopsis Swiping a grocery store s loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-thescenes account of Clubcard -the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors work with both Tesco and Kroger.
ePUB Scoring Points: How Tesco Continues to Win ...
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